4. Customer  Killyclogher Village and population  Molly Malone's traditional Irish restaurant  Location choice

5. Market  Local competitors

6. Industry  Profit margins increasing  Industry barriers  Full service restaurant

8. Product and Service  Easy, accessible modes of transport  Business management experience

9. Killyclogher  Local amenities

10.  Tourist attractions  Transport links

11. STRENGTHS Qualities possessed by the business that allows the goals to be achieved WEAKNESSES issues that may prevent the business from achieving its mission and full potential. -Local, central location -Heart of the village -Strong support from local residents -Over 20 year’s reputation in the area. -Already an established building with catering facilities -Connecting car park -Within town boundaries -Not in central town location -No bus service at night and taxi -In a busy spot -Limited parking OPPORTUNITIES how the business may use its current condition to benefit itself and make profit THREATS external factors which may jeopardize the company’s future -Opportunity for expansion. -Opportunity for overnight accommodation. -Event nights at the opposite Parish hall where catering can also be provided. -Opportunity of catering for fast food. -Opportunity to bring new business back into the heart of Killyclogher community. -Recession means people are saving and not spending. -Local people may wish to go outside town for parties, wedding receptions etc. -Other competitors such as Main St and Sally’s -Rises in inflation -New laws, legislations affecting health and safety, staff & restaurant management etc. may cause problems.

12. Product  Menu list and style  Locally sourced produce  Special menu

13. Competitor prices within a three mile radius NameTypeAverage CostDirect Competition? HogsheadPub Grub£10 for 2 coursesNo Coach InnPub Grub£4 starter, £7-10 main, £4 dessert Yes RiversideChinese£5 – 8No La GondolaItalianStart @ £5No KamparChinese£5.50 - £8No RuePub Grub/Fine dining£3+ starter £5+ main £3+ dessert Yes Una VitaPub Grub/Fine dining£4+ starter £6+ main £3.50+ dessert Yes OstylersPub Grub£10.95 for 2 coursesNo

14. Pricing

15. Price  General idea of price range  Gross margin  Comparison of products to selling price

16. Promotion  Use of media  Advertising costs  QR Coding  Merchandise – Company name & logo

17. Public Relations  Generating good publicity  Hosting charity events  Sourcing raw materials  Quality food with reasonable prices  Employing local staff

18. Sales & Advertising  Special nights  Maximize the use of the restaurant  Seasonal menu change  Loyalty cards/money back offers  Coupons for immediate sales  Partnership with local business

20. Personnel  Staff required – Full time/ Part time  Employment regulations  Training

26. Essential Criteria  GCSE Mathematics & English – C Grade or above  Relevant Qualifications/Experience

27. Presentation  Modern exterior  Old school traditional Irish interior  Banquet rooms with bar  Separate kitchen facilities

28. Interior

33. FLOOR PLAN OF BANQUET ROOMS

34. FLOOR PLAN OF KITCHEN Kitchen

35. Thank You Danke Kiitos Dziękujemy Grazie Hvala