1. exploreengage elevate Simon Whitson Worked in CRM since the 90s Business Intelligence and Insight Independent CRM specialist CRMManifesto.wordpress.com uk.linkedin.com/in/whitson whitson simon@whitsonconsulting.co.uk

2. explore engage elevate Launching the CRM Manifesto Simon Whitson Whitson Consulting

3. Why are we here?

4. exploreengageelevate A CRM Manifesto for us all The CRM Manifesto is a declaration of the fundamental truths about Customer Relationship Management 13 simple statements

5. exploreengageelevate CRM is not software; CRM is not technology It’s not what the software does, it’s what the user does It’s not technology, it’s what you do with it

6. exploreengageelevate So, what is CRM? Customer Relationship Management is a business strategy of increased and better informed customer focus, combining business policies and processes, and changes to the customer experience

7. exploreengageelevate Change the way you work

8. exploreengageelevate Where should we go?

9. exploreengageelevate Communicate Change

10. exploreengageelevate Focus on adding customer value

11. exploreengageelevate Strive for consistency

12. exploreengageelevate Are we nearly there yet?

13. exploreengageelevate CRM Manifesto Business Strategy, not software Be proactive Change Add customer value Consistent experience Continuous measurement Achieve results through process Improved Insights

14. exploreengageelevate CRM is a journey, not a destination