1. Making statistics more attractive to a wider audience New actions undertaken at Statistics Netherlands Peter Corbey Masja van Rooij

2. Outline of presentation: Organisational issues Masja van Rooij Some infographics on cbs.nl Peter Corbey

3. Reaching out with innovation -Finding new audiences and being found -Being omnipresent on the WWW -Using social media like Twitter (StatistiekCBS) -E-books -Video on You tube -Creating special audience websites -schools -press -statistics in your neighbourhood -for municipalities

4. Website for businesses: cbsvooruwbedrijf.nl

5. Working on infographics: An innovative activity…. but don’t forget the organisation to avoid bureaucratic stress

6. Bureaucr. stress caused by: – different cultures and habits – no referee, no protocols – no resources

7. Lessons learned – Start with the organisation, not the technology - Formulate a sharp concept - Keep the momentum going - site management - human resources – Communicate an evaluation moment – Educate management

8. Continuous editorial decision making: – On simplification matters – On the use of media (video) – On the use of language (formal / popular) – On the evaluation of reactions to the site

9. Is being innovative too much of a challenge? No – strong brand: reliability – professional organisations: self-learning – lots of opportunities to find new audiences Yes (but: learning process) – conservative (reputation damage) – too critical