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 Exciting changes are happening here at Hill Country Mental Health and Developmental Disabilities Centers….

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Presentation on theme: " Exciting changes are happening here at Hill Country Mental Health and Developmental Disabilities Centers…."— Presentation transcript:

1  Exciting changes are happening here at Hill Country Mental Health and Developmental Disabilities Centers….

2  Are you artistic?  Do you have a creative eye?  Do you have a background in graphic design software?  We need your talents!  Individual and group talent welcome…..creativity happens with teamwork!

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4  MEMBERS Launa Miller, Committee Chair Kim Williamson Yadi Cook Leah Engle Leisa Williams Christina Ma Vince Paulin

5 Peer Services Family Partner Services

6  A new logo / brand helps define an organization and clearly plays a role in establishing credibility and economic value for attracting new consumers, donors and partnering relationships  Seeking continuity amongst agency as a whole  Sheer size of service area allows us to “AFFECT the face of Mental Health / Behavioral Health Services in the state of Texas.  We are uniquely situated in a Frontier / Rural region with many innovative programs designed for effecting positive change with the population served.  Visual representation will provide emotional connection  Expansion of programming (1115 Waiver)  Establish brand name (Leader of Behavioral Health Services)  Establish credibility / need to be recognizable in the 19 counties that we serve.  There is a perception gap (formerly state) we need to reconnect stakeholders.

7 The link for their website: http://www.txcouncil.com/addresses_and_websites.aspx

8  A graphic that symbolizes who we are  Colors are important (seeking maximum three color design)  A graphic that ties who Hill Country represents  Gives “visual impression” of our agency Must be representative of our MISSION STATEMENT…. “Promoting Independence, Community Integration, and Recovery.“ … And Our Values  We are responsible first and foremost to the people we serve.  We treat all people with respect and dignity.  We foster an environment of integrity and trust.  Responsible and creative use of resources allows us to provide the most effective and efficient services possible.  We value personal uniqueness and acknowledge that people share needs, rights, desires, and capabilities.  We understand our responsibility to educate people and maximize learning opportunities.  With information and support, people have the opportunity to make informed personal choices and become more self-reliant.  We recognize the importance of, and foster, family involvement in peoples' lives.  We operate in partnership with the community, appreciating its uniqueness and strength.  We strive for excellence, using continuous quality improvement.  Quality is linked to customer satisfaction - both ultimately measured by our ability to meet the individual requirements of people we serve.

9  Encompasses the services we offer  Encompasses the name of our organization  Must be culturally inclusive  Represents an emotional connection (people)  Keep in mind “non-profit”  Think “big” no personal agendas  Design will be used for all brochures, t-shirts, company letterhead, etc.  You or your Team will be the stage setter for new “Brand Image”

10  Logo must be adaptable and editable  Professional look  Clean and simple  Remember it’s not only the logo and the brand colors….it is the end-game. The brand (logo) is the emotional connection between stakeholders and our agency. Our responsibility is to live the brand (our logo) and make it meaningful to our consumers, employees stakeholders.

11  Participate Independently OR as a Team  Preferred Format (s).jpg ( publisher is okay) Adobe Illustrator.ai or.eps file extensions Photoshop format.psd file  Size: Minimum 3-4 inches wide, 6” is PREFERRED  Resolution: Minimum 300 dpi – 600 is PREFERRED  TIP: Keep logo very simple design, not too much detail, not too many colors as it is very difficult to re-produce on materials such as ball caps, t-shirts, etc.  Address for Submission: marketing@hillcountry.orgmarketing@hillcountry.org

12  All entries must be submitted by Monday May 16th, 2016 by 5:00 p.m.  Must be submitted to the following e-mail address: Marketing@HillCountry.org

13  $200.00 Cash Prize Giveaway  Name (s) of winner(s) and picture of logo in company newsletter  Press release / feature story in local newspapers  Recognition Plaque  EVERYONE announcement  Authorship of design  Website Recognition Winner Logo Challenge Your Name Here!


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