1. Ten Tees Under Business Plan for Ten Tees Under 345 Adelaide Ave. Toronto, ON M2P 3R5 (416) 945-5555 TTUcustom@gmail.com

2. Executive Summary Business objective: To sell the best quality custom made t-shirts at the lowest and most affordable prices. Making each customer walk out with a smile on their face.

3. Management Background Management Background: 4 years work experience at “Joe’s T-shirt Shack” and was promoted to manager for the last year before deciding to make my own company. Went to college for Company management and have lots of experience in this field.

4. How our product is unique We sell hemp which hardly any other company sells We have the best prices you will find. Our location is in a very reachable place in the heart of Toronto and easy to get to.

5. Legal Structure of Business Sole Proprietorship Sean Doherty owner Promotional & Marketing staff is required Staff to take customized orders Require people to run the machinery to produce product Human Resources

6. Trends Barriers & Company Response People are becoming more environmentally conscience Eco friendly clothes are the next hot product on the market Start up costs and the competition from cheap synthetic products who own the market at the moment, are the major barriers These obstacles can be overcome by targeting specific environmentally conscience groups.

7. Registration/Insurance Small proprietor license is required Standard business insurance is highly recommended Office space and production area will be rented in the downtown Toronto area Promotional sales production & distribution will be conducted from this office. Operations

8. Products/Services Customized T shirts, made from eco friendly material in Hemp T shirts will be produced with standard sizes – Small – Medium – Large – Extra Large Product to be distributed throughout Toronto Region and Canadian expansion is forecasted in the future.

9. Market Research Research has been conducted and the results show that is a strong demand for Hemp T shirts in the Toronto area. The market overview shows that people are shifting towards eco friendly products

10. Customer Profile We will target all environmentally conscience individuals. Specifically we will target the youth

11. Expected Market Share & Competition Analysis Although there are competitors in the custom T-shirt industry, there is no competition in the custom hemp T-shirt market. We will be the sole providers of Hemp t shirts and it will be the new phase of the t shirt industry. With proper marketing we expect 15-20% of the Toronto Custom T-Shirt market in the first year

12. SWOT ANALYSIS STRENGTHS Youthful Perspective Eco-Friendly Product (Hemp Fabric) Personal Service Creative Designs On-Site Production Immediate Feedback for Designs WEAKNESSES Reliance on Wholesalers Small Staff Limited Production Capacity & Variety Small Market Share OPPORTUNITIES Large High School Population University Student Groups Eco-conscious businesses THREATS Online T-Shirt Designers Massive Production Capacity Lower Bulk Pricing Local T-Shirt Designers Established Customer Base Ease of at-home T-Shirt design

13. The Four P’s - Product Both Products and a Service – Product = Pre-Designed T-Shirts (Secondary) – Service = Custom Design (PRIMARY) No Special Packaging Required – Cardboard Box to hold Custom T-Shirts Branded by Large “Ten Tee’s Under” Sticker – Pre-Designed T-Shirts Plastic Bags with “Ten Tee’s Under” Logo After Sale Service – Design Feedback Form

14. Production Process Design Consultation Formalize Order T-Shirt Production Delivery and Receipt of Payment Design Feedback & Continuous Process Improvement

15. Packaging

16. The Four P’s - Price Price will vary by Quantity # of Print Colours Amount of Customization/Design Required Rush Ordering $20/ea for Pre-Designed T-Shirts $25/ea for 1 – 6 Shirts w/ 2 Colours $20/ea for 6 – 20 Shirts w/ 2 Colours $15/ea for 20 – 100 Shirts w/ 2 Colours $10/ea for 100+ Shirts w/ 2 Colours

17. The Four P’s - Price Additions – $2 Extra per Shirt for Each Additional Colour – $25 Set-up Fee (Free for 50+ Shirts) – $5 Extra per Shirt for Long Sleeves – $30/Hr for Custom Work – $1 for XXL Sizes, $2 for XXXL Sizes

18. The Four P’s - Price Competitors – CustomInk.com (Online Based) Varies by T-Shirt quality, order quantity & colours used – $10 to $30 Per Shirt – Additional Shipping Cost varying by Location & Order Size – Local T-Shirt Shops $15 to $25 per shirt, $25+ Set-up Fees $25 each for pre-designed shirts

19. Location Downtown Toronto Distribution Retail Centre Office Space w/ In-House Design & Printing Step 1 Manufacturer Step 2 T-Shirt Wholesaler Step 3 Retail Distribution The Four P’s - Price We operate in Step 3

20. The Four P’s - Promotion Extremely Important to success of business Marketing Mix – Radio Advertisements – Website – Street Signage – Flyers & Posters in High School & University Areas – Word of Mouth

21. The Four P’s - Promotion Marketing Budget of $3000 -5000 Flyers = $500 -2 Sandwich Signs = $500 -Website = $50 for Hosting and Domain Name -1000 Posters = $400 -Radio Advertisement = $600 -Student Newspaper Ads = $450 -$500 Remains for further investment in most successful forms of advertisement

22. Magazine Ad