1. NEW FUNDRAISING PERSPECTIVES Social Media Kelvin Alfaro Foundation Support Specialist Fresno Regional Foundation

2. Let’s define social networks A collection of people tied together by their relationships. Links between people can be:  Values  Visions  Ideas  Friendship  Kinship  Financial Exchange

3. Why should Nonprofits get involved in social networks? Social networks are integral to most aspects of nonprofits & their work  Fundraising  Volunteering  Events  Advocacy  Service Delivery

4. Social Media Landscape

5. A QUICK INTRODUCTION TO THE MORE POPULAR SOCIAL NETWORKS Social What?

6. Popular Social Networks with Nonprofits

7. Community Sizes

8. EXAMPLES USING SOCIAL NETWORKS Nonprofit Fundraising

9. Fundraising on YouTube

10. Micro-Donations on Twitter Campaign Ran form Dec 16-25, 2008

11. Fundraising on Facebook and MySpace

12. SOCIAL NETWORKING STRATEGIES FOR NONPROFITS Getting Started

13. How to…. Develop a Social Networking Strategy Develop a Social Network policy for your organization Cross-Pollinate and Integrate Channels

14. Social Networking Strategy

15. WHAT IS THE COST OF FREE? Fundraising with Social Media

16. Don’t jump with out looking… Social media offers numerous benefits to:  Fundraising  Volunteering  Events  Advocacy  Service Delivery HIDDEN COSTS TIME AND RESOURCES REQUIREMENTS COMMITMENT BY ORGANIZATION

17. Take Away… Online Fundraising with Social Media requires  Complete commitment from your organization  Content…lots and lots of content  Authenticity and transparency  Engagement  Its all about the conversations

18. Take Away

19. Resources Afpnet.org.com NTEN.org NetSquared

20. Questions/ Comments Kelvin Alfaro kelvin@fresnoregfoundation.org