Download presentation
Presentation is loading. Please wait.
Published byChristine Parker Modified over 8 years ago
1
Össur hf. Entering the Orthotic market
2
Agenda Strategy / background The Orthotic Market Orthotic from professional perspective Generation II Group Financials Summary
3
Strategy / background
4
The O&P Industry
5
Ossur Orthotics New Orthotic productline introduced 1. September 2003. Ossur´s first step into the Orthotic market Products based on Ossur´s knowledge and experience in R&D and knowledge in materials technology like carbon fiber and silicone
6
Clear direction... Organic growth enhanced with well-placed acquisitions
7
The Orthotic Market
8
Entrance into the Orthotic market Current: Prosthetic New: Orthotic
9
Orthotics - Summary Main Categories SpinalUpper limbLower limb 30% of the US market* 15% of the US market* 55% of the US market* *Source: Frost & Sullivan
10
Basic markets Prescription Market Soft Brace Market
11
Points of marketing –Miscellaneous Market with many points of marketing: Physicians: –Orthopedic surgeons –Physiatrists –Family physicians –Emergency physicians –Pediatricians –Rheumatologists Physiotherapists Occupational Therapists Podiatrist (USA) CPOs
12
Products –Custom Manufacturing –Off the Shelf Products –Soft Bracing Systems Ave price $1200Ave price $400-600Ave price $150-450Ave price $25-150 KAFO (Knee and Ankel Foot Orthosis) Knee Braces AFO (Ankle Foot Orthosis) Soft Braces
13
The Orthotic Market The Orthotic Market: $2-3 billion. USD Annual Growth 5-6% The Reimbursement market in US 2000, $865 (Frost & Sullivan) CAGR 1996-2003 6% The Retail market in US 2000, $557 (Frost & Sullivan) Brace & Support market in US 2000, $682 (Frost & Sullivan), CAGR 1999-2000 5.8% The Reimbursement market in Europe 2002 $347 (Frost & Sullivan) Growth rate from 1996-2003 average 5.993% (Frost & Sullivan)
14
Market by Segments O&P $ 500-700m MEDICAL$ 700-1500m RETAIL$ 800m TOTAL MARKET$ 2-3bn
15
Growth Reasons for the market growth: –Aging of the population –New Technologies –More Market Oriented Manufacturers –More End-users knowledge of improved Healthcare –More Groups of Healthcare professionals –Sport Injuries
16
Professional perspective
17
Orthotics - Function Support Stability Assist/ resist movement Correction Protect Preventative © Vietcot
18
Osteoarthritis OA results from degeneration of the joint cartilage The synovial sac swells and the liquid in the joints increases The joint expands The main causes of osteoarthritis are: Damage to joints brought on by lifelong usage Family history of arthritis Fractures and other injuries Obesity Women are generally affected at a younger age than men Healty joint Osteoarthritis
19
Ligament injuries ACL / Anterior Cruciate Ligament PCL / Posterior Cruciate Ligament MCL / Medial Cruciate Ligament LCL / Lateral Cruciate Ligament
20
Drop Foot Secondary to –Charcot-Marie-Tooth –CVA –MS –Neurological conditions
21
Ossur’s product line in Orthotics
22
Generation II Group
23
Generation II Orthotics, Inc. 75 employees Head Office Administration Manufacturing R&D Service Centers Direct sales channel Distributors Vancouver, Canada
24
Generation II USA, Inc. Seattle, USA 79 employees Administration Manufacturing R&D Marketing Direct sales channel Distributors
25
GII Operation in Europe Brussel, Belgium 16 employees Administration Assembly Manufacturing Marketing Direct sales channel Distributors
26
GII Product lines OA / Osteoarthritis Braces Ligement Braces Rehabilitation Braces
27
Patent Intellectual Property 7 strong patents
28
Competitive advantage of the G2 group Category Champion of the Osteoarthretic Knee Brace segment in North-America, Strong patents and Product Portfolio Strongest scientific coverage of clinical results in the industry Sales channel into O&P and Medical Excellent reputation
29
Competition Overview
30
Financials
31
Financing strategy 1.Increase financial strength and build up cash 2.Negotiate external financing and lock-in low long term fixed interests 3.Acquisition
32
The acqusion in numbers Share purchase31 million USD Fees and transition costs 2 million USD Total 33 million USD
33
External financing June 2003: 10 million USD, refinancing, 5 year bullet, fixed interests 10 million USD, financing, 5 year bullet, fixed interests 5 million revolving credit, 5 year bullet, floating interests Sept. 2003: 10 million revolving credit, 5 year bullet, floating interests
34
Fixed interests Lock-in 20 million USD Acquisition
35
GII Group Key figures Net sales23 million USD GPM 65%15 million USD EBITDA 13% 3 million USD CAPEX 1 million USD
36
Estimated post merger Balance sheet Equity Fixed 44% 60% 40% Current Long term Short term 38% 18%
37
.. in actual numbers
38
Summary
39
According to strategy Right company – worth the wait Perfect fit to new orthotic line Leading market share within OA braces No dilution to shareholders & additional financing favorable Top and bottom line synergies
Similar presentations
© 2024 SlidePlayer.com. Inc.
All rights reserved.