1. GoNorth UArctic Marketing Program

2. Strengthen and promote Northern institutions as major providers of knowledge about the North Increase international knowledge of northern issues and regions by educating next generation of decision- makers Enhance understanding of significance of the circumpolar regions in environment and economy of lower latitudes Use UArctic’s principles and values, including the key role of indigenous peoples, as a guide during the implementation of the program GoNorth Goals

3. GoNorth shall encourage students from outside the North to participate in UArctic courses and programs GoNorth can narrow focus to target specific courses: including attracting full-degree students, students pursuing Masters or PhD programs, semester or full- year mobility opportunities etc All of these will act to increase the interest of students in returning or remaining in the North for their education GoNorth Principles

4. GoNorth Background GoNorth! Erasmus Mundus project funded by European Commission in 2005-2007 The goal was to enhance visibility and attractiveness of higher education in the Circumpolar North 12 UArctic member institutions from all Arctic countries except Iceland Main objectives were to increase visibility and knowledge of GoNorth and UArctic to stakeholders in higher education such as international recruitment staff, student advisors, educational leaders and politicians, To produce a marketing strategy, website, printed marketing materials, giveaways and to attend education fairs

5. GoNorth Background GoNorth – from Student Mobility Program to Marketing Program for UArctic UArctic decided in 2008 to adopt GoNorth as a tool for its marketing and recruitment purposes Main goal is to create a joint marketing tool for student recruitment together with UArctic Online Studies Catalogue

6. GoNorth Program Team NorwayUniversity of Tromsø, Program Office Astrid Revhaug, Chair Canada Memorial University of Newfoundland Shona Perry-Maidment FinlandUniversity of Oulu Riitta Kataja RussiaSakha State University Anna Ikonnikova RussiaPomor State University Alexey Kaledin United StatesUniversity of Alaska Fairbanks Donna Anger IcelandUniversity Centre of the West Fiords Peter Weiss UArctic International Secretariat, Outi Snellman UArctic Studies Catalog Office, Scott Forrest

7. Go North Program and UArctic Studies Catalog are interdependent support services to the UArctic member institutions The Catalogue is the key means for advertising the “northern” courses and degree programs at the UArctic member institutions Minimum 1000 course entries by 2013 The Catalogue Office has the technical responsibility GoNorth has the responsibility for overseeing the course entries UArctic Studies Catalog

8. Selection of Marketing Tools Website with Studies Catalog Website advertisements, public and commercial Prints Fairs Agents Embassies Powerpoint presentations Promotional Items Public Information events Facebook and other social networks

9. Workplan 2011 Enter courses into the Studies Catalog Further analysis of member survey Pilot audience analysis to find out why students go north Analysis on the use of social media Create a GoNorth web portal on UArctic’s web site – a resource portal for the member institutions Start marketing on commercial web sites and public ones Work out a sustainable business plan for GoNorth Revision of Terms of Reference for GoNorth Revision of contract between GoNorth and GoNorth team member institutions Workshop at the Council meeting and presentation of some our findings and results