1. Eurocare’s position on MARKETING Eurocare General Assembly 2013 Brussels

2. 2.  Introduction to the problem o The global alcohol industry is highly concentrated and innovative. o Alcohol is a heavily marketed product o Total advertising spend from the alcoholic sector in Europe: €1755.56 million in 2005, falling to €1677.19 million in 2006, then €1458.39 million in 2007. Of this TV advertising spend accounted for almost 50%

3. 3.  Recommendations 1 o Alcohol advertising should only be permitted under precise conditions defined by statutory regulation o When permitted, its content should be controlled: o Messages and images should refer only to informationof the products (degree, origin, composition, means of production) o Include a health message o Not mention or link to sexual, social and sports related images

4. 4.  Recommendations 2 o no alcohol advertising on television, cinemas or on internet except at points of sale o no alcohol sponsorship of cultural or sport events o no alcohol advertising should be targeted at young people o regulations on product placement of alcohol products i.e. films and programs portraying drinking classified as for 18 certificate

5. 5.  Recommendations 3 o A complete removal of intrusive and interstitial marketing tools such as: social media, apps on mobile phones o A complete removal of alcohol advertising outdoors and in public premises (i.e. athletes’ shirts, bus stops, lorries etc.) o A complete removal of sales promotions such as Happy Hours and Open Bars/Girls Night etc.

6. 6.  General recommendation o Eurocare recommends a statutory approach to the regulation of alcohol marketing. o The objective should be: reduce the volume and control the content and the style of the advertising o The regulations must secure systems for monitoring and enforcement of the regulation that are independent from alcohol and advertising industries.

7. 7. o Eurocare believes that the existing French ‘Loi Evin’ provides a framework for the regulation of alcohol marketing which could be accepted as the minimum standard across the EU

8. 8. Thank you for your attention 17, Rue Archimède 1000 Brussels, Belgium Tel+32 (0)2 736 05 72 GSM+32(0)474 663 556 www.eurocare.org www.eurocare.org