1. Tom Druitt Managing Director

2. Mission To provide good quality, affordable public transport in order to 1. give those without cars the freedom to get around easily and 2.encourage those with cars to give them up and help reduce global warming.

3. The Big Story Frustration at the state of rural services and the cost of urban services + A bit of encouragement from the Missus + Ideas + Research + Training + People + Events + Publicity =

4. Vision Our Vision is of a world where people look after the natural environment and strive to fulfil their needs without compromising the ability of future generations to fulfil theirs.

5. Philosophy We believe that life on earth is better if: - we look after each other - we look after the earth - we work for what we believe in - we reward people for good work

6. Business Aims The Big Lemon aims: -to pioneer carbon-neutral bus operation in the UK. -to run an enterprise in which the needs of the customers, the staff, the shareholders, the community and the environment are all met without sacrificing one for the sake of another. -to be an inspiration to others.

7. Transport Aims We aim to run a professional bus operation: -to provide public transport where there is none, thus providing an alternative to the car -to provide competition where there is none, thus keeping fares low -to operate environmentally-friendly tours and excursions … in order to kick the car into history!

8. Goals Stage 1: –One half-hourly service in Brighton Stage 2: –Brighton and Hove network Stage 3: –Sussex network

11. Legal Structure Community Interest Company (no. 06045786) Limited by shares Asset locked Dividend cap Regulated by CIC Commission Annual Community Interest Report

12. The Market 1.5 million people in Sussex 250,000 people in Brighton and Hove 21,000 students in Brighton and Hove >55 people use Number 25 bus every hour* >50 people use Number 7 bus every hour* * based on our Market Research

13. Target Customer

14. Principles Sustainability Convenience Simplicity Value Comfort Fun

15. The Competition

16. Competitive Edge Only carbon-neutral form of local transport CIC status ensures benefit to local community Cheaper than car or any other bus Local friendly company with high ideals Committed to optimal passenger experience

17. Will it work? If each Single=£1 & we get 55 people per hr... YES ! 55 people currently use No. 25 every hour Our break-even point is £28 per bus per hour £27 profit per bus per hr to invest for growth.

18. The Next Steps Get more people involved Attract more funding (investment/grants etc) Register route as soon as O-licence received Buy two more buses Employ drivers Launch!

19. Get Involved! Spread the word Invest – minimum investment just £100 Benefits: –Half price bus travel –Share of dividends –Free entrance to parties!

20. Together let’s make the world a better place! Thank you www.thebiglemon.com