1. CLOUD & BIG DATA VISION Timur Ceylan Chief Technology Officer

2. 2 FUTURE CUSTOMER SOLUTIONS Cloud Social Big Data Smart Device Education Trave Internet Retail Digital Media Security MarketingSalesHuman Resources VerticalVertical Monetization Transaction Platforms Analytics Enterprise Applications Horizontal Healthcare Attribution Advertising mCommerce Source: Trident Capital Blog

3. 3 Cloud – The Market Trends Reduction of TCO Demand for IaaS Industry Specific platforms Reliability metrics Cloud Services in Turkey Encouragement of SME usage Plans of transferring e-state applications to the cloud 32% CAGR growth for SaaS Source: PWC

4. 4 Data Center Capacity & Occupancy Ümitköy / ANKARAGayrettepe / İSTANBUL 1.Kat 3.Kat 600 m 2 250 m 2 4.Kat DR 2.Kat 600 m 2 380 m 2 3.Kat 2.Kat Aktif VM Alanı 2.930 m2m2 500 m 2

5. 5 Service Portfolio Internal Customer External customer Türk Telekom Data Centers Colocation Hosting, Storage and Backup Cloud and Virtualization DR and Business Continuity Private Solutions for Sectors Ankara Istanbul DR Ankara Istanbul Billing Systems Fault Systems CRM Collection Systems Distributed or Backoffice Systems External Customers Internal Customers DC Services Portfolio

6. 6 TT Cloud Model Cloud Services provided by TT or through partners Business partnerships with local & global firms Revenue share and pay-as-you-go models SaaS services provided – Ongoing work on PaaS and IaaS services Turnkey solutions

7. 7 TT Cloud Services Portfolio

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10. 10 BIGDATA VALUE FLOW

11. 11 Find Customer Service Request Track Request Feedback Contact History11 Filter, Analyse, Categorize PraiseComplaintComment Ticketing System CRM System Collect Relevant Data Pazarla ma Targeted Campaigns Marka Yöneti mi Brand Communication Issues Halkla İlişkiler Good Comments Distribution, Bad Comments Prevention Şikayet Yöneti mi Online Customer Complaint Management Pazar Araştır ması Online Products and Tariff Benchmark Ürün Geliştir me Developing Products and Tariffs According to Online Customer Comments TT BIGDATA

12. 12 TT BIGDATA Text Mining/ Sentiment Analyse -Turkish Dictionary -Telecommunication Terms Library -Word Root Access -Sentence Analyse -Turkish Meanings -DWH Entegration & Different Source Analyses Customer Experience Management High Motivated and Happy Customers More Profitable Customers Creating Brand Representative Customers New Income Channels Minimized Sales Expense Decrease Customer Compliants