1. A proposal to ACC Belgium by Towers Watson April 2015 Towers Watson Data Services Media Association of Communication Companies Club Compensation Survey Proposal © 2015 Towers Watson. All rights reserved.

2. Proprietary and Confidential. For Towers Watson and Towers Watson client use only. Insert presentation title here and change text to BLACK Media Towers Watson Data Services Table of Contents twdataservices.com 2 © 2015 Towers Watson. All rights reserved. Introduction Process and Procedures Budget and Timing Appendices

3. Proprietary and Confidential. For Towers Watson and Towers Watson client use only. Insert presentation title here and change text to BLACK Media Towers Watson Data Services Introduction ACC, the Association of Communication Companies in Belgium, requested Towers Watson to submit a proposal to undertake a customized salary survey similar to exercises lead by the association in the past but enhancing its scope. In order to benchmark approx. 30 generic communication roles, ACC wishes to conduct the survey amongst its members during 2015. Towers Watson proposes to use its proprietary survey methodology to produce access to compensation data collected amongst the members of ACC. Minimum number of companies required is 7. The content of this proposal provides detailed information on the approach, phases, responsibilities, budget and timing of the project. twdataservices.com 3 © 2015 Towers Watson. All rights reserved. * The minimum number of participating companies is 7

4. Proprietary and Confidential. For Towers Watson and Towers Watson client use only. Insert presentation title here and change text to BLACK Media Towers Watson Data Services Process and Procedures twdataservices.com 4 © 2015 Towers Watson. All rights reserved. Phase 1: Data Collection Phase 2: Data Validation and Data Processing Phase 3: Survey Results Delivery Phase 4: Results Meeting & Feedback

5. Proprietary and Confidential. For Towers Watson and Towers Watson client use only. Insert presentation title here and change text to BLACK Media Towers Watson Data Services Phase 1: Preparation & Data Collection twdataservices.com 5 © 2015 Towers Watson. All rights reserved. ACC will send an introductory letter to all its members and will provide Towers Watson with the list of companies with correct contact names, e-mail addresses and telephone numbers. Towers Watson will collect job descriptions from ACC and match across the jobs and levels available in the Towers Watson Media Compensation Survey 2015 (see Appendix 1). This will be discussed with the ACC up front. To ensure correct data delivery, Towers Watson will conduct a job matching kick-off meeting with ACC and the companies having shown their interest in said survey and will illustrate the Data Submission Workbook in excel format the mapping of the roles and a Survey Participant Guide (Containing job list overview and job codes).

6. Proprietary and Confidential. For Towers Watson and Towers Watson client use only. Insert presentation title here and change text to BLACK Media Towers Watson Data Services The data to be collected will be based on full-time equivalent, excluding contractors. The suggested reference date for data collection is May-June 2015. The approach to data collection and reporting is an all incumbent’s survey in which all salary data points for a given position are considered in the calculations rather than a selection of the most representative ones. In order to ensure a meaningful representation of all participating companies in the results, statistical domination may apply to certain roles. The items to be provided by participant by job holder (Incumbent) and thereafter to be reported by Towers Watson are: Company Data: (Name and Type of Organization) Incumbent Background Data: –Unique ID –Department –Job Title –Date of Birth & Date of Hire –Internal Grade (if available) –TW Survey Job Code (Function, Discipline, Career Level and Global Grade) twdataservices.com 6 © 2015 Towers Watson. All rights reserved. Phase 1: Preparation & Data Collection

7. Proprietary and Confidential. For Towers Watson and Towers Watson client use only. Insert presentation title here and change text to BLACK Media Towers Watson Data Services Process and Procedures - Phase 1 Preparation & Data Collection twdataservices.com 7 © 2015 Towers Watson. All rights reserved. Compensation Elements (annual) in EUR: –Base Salary: full-time equivalent FTE (incl. any guaranteed additional fixed payments such as holiday pay and any extra-contractual months required by law, collective agreement or company practice) –Target Variable Pay: (bonus, CAO90-bonus, sales incentive) Eligibility; current fiscal year target percentage of Annual Base Salary –Actual Variable Pay: percentage of Annual Base Salary paid out prior fiscal year –Representation Allowance –Meal Allowance: (value of meal vouchers) –Target Total Compensation: Annual Base Salary + Target Total Variable Pay –Actual Total Compensation: Annual Base salary + Actual Total Variable Pay –Company Car: Eligibility, Lease Budget and Prevalent Make and Models –Group Insurance: Eligibility; within the excel sheet we can add additional questions on benefits.

8. Proprietary and Confidential. For Towers Watson and Towers Watson client use only. Insert presentation title here and change text to BLACK Media Towers Watson Data Services Phase 1: Preparation & Data Collection twdataservices.com 8 © 2015 Towers Watson. All rights reserved. The companies participating to the survey will deliver their data directly to Towers Watson so that the information received is handled in accordance with our data confidentiality protocols. Towers Watson will update ACC on the data collection process. Towers Watson will ensure the follow up to the data collection within agreed deadlines.

9. Proprietary and Confidential. For Towers Watson and Towers Watson client use only. Insert presentation title here and change text to BLACK Media Towers Watson Data Services Phase 3: Survey Results Delivery CompSource Unless indicated otherwise, the survey results will be delivered online through CompSource, the report delivery tool of Towers Watson, in Advanced version. CompSource unifies the market data with integrated, high-end analytical capabilities to create a dynamic and secure system that allows users to design customized reports in a variety of formats. The Advanced version of our tool allows users to: Search for jobs by keyword and review job descriptions Browse and customize data views on the fly: –Age data and customize currencies displayed –Fold and unfold compensation totals –Change page orientation and format View, download and print presentation-ready results Export to Excel your custom selection of jobs and data elements and rename fields using your organization's terminology; customize the percentiles Compare your company’s data to the sample; present compa-ratios twdataservices.com 9 © 2015 Towers Watson. All rights reserved.

10. Proprietary and Confidential. For Towers Watson and Towers Watson client use only. Insert presentation title here and change text to BLACK Media Towers Watson Data Services Phase 3: Survey Results Delivery twdataservices.com 10 © 2015 Towers Watson. All rights reserved. https://compsource.towerswatson.com

11. Proprietary and Confidential. For Towers Watson and Towers Watson client use only. Insert presentation title here and change text to BLACK Media Towers Watson Data Services Phase 3: Survey Results Delivery twdataservices.com 11 © 2015 Towers Watson. All rights reserved. 11

12. Proprietary and Confidential. For Towers Watson and Towers Watson client use only. Insert presentation title here and change text to BLACK Media Towers Watson Data Services Phase 3: Survey Results Delivery twdataservices.com 12 © 2014 Towers Watson. All rights reserved.

13. Proprietary and Confidential. For Towers Watson and Towers Watson client use only. Insert presentation title here and change text to BLACK Media Towers Watson Data Services Phase 3: Survey Results Delivery twdataservices.com 13 © 2015 Towers Watson. All rights reserved. Roles are reported back, per job code, when at least three companies have provided data. The descriptive statistics presented in the compensation tables are: –Average –10th Percentile –25th Percentile –50th Percentile or Median –75th Percentile –90th Percentile Reporting Rules: –At least 3 companies and 3 incumbents: average, median –At least 3 companies and 5 incumbents: average, 25 th pct., median, 75 th pct. –At least 3 companies and 10 incumbents: average, 10 th pct., 25 th pct., median, 75 th pct. 90 th pct. Any information disseminated is aggregated so that individual company data cannot be identified and Towers Watson ensures and maintains the confidentiality of individual company data. Under no circumstances will we disclose individual data.

14. Proprietary and Confidential. For Towers Watson and Towers Watson client use only. Insert presentation title here and change text to BLACK Media Towers Watson Data Services Phase 3: Survey Results Delivery twdataservices.com 14 © 2015 Towers Watson. All rights reserved. Statistics –Towers Watson Data Services publishes statistics only when a sufficient sample exists. All published statistics are consistent with recognized statistical standards and principles. –Dominance cap - In order to ensure a meaningful representation of all participating companies in the results, statistical domination rules will apply per job code. No company can have an impact of more than 34% on the compensation elements per match. If needed a relative weighting factor can be applied. –Calculation of elements – All provided elements will be calculated independently from each other.

15. Proprietary and Confidential. For Towers Watson and Towers Watson client use only. Insert presentation title here and change text to BLACK Media Towers Watson Data Services Phase 4: Results Meeting & Feedback Once the survey results become available, Towers Watson will organize a meeting with the participants where complementary guidance will be given for its use and interpretation. During this meeting Towers Watson will also provide a training on CompSource (Advanced Version) of the survey tool. In order to ensure customer satisfaction, Towers Watson will request all participants to provide feedback on the survey regarding the methodology, timing, results and service provided. twdataservices.com 15 © 2015 Towers Watson. All rights reserved.

16. Proprietary and Confidential. For Towers Watson and Towers Watson client use only. Insert presentation title here and change text to BLACK Media Towers Watson Data Services Budget and Timing twdataservices.com 16 © 2014 Towers Watson. All rights reserved. Budget Timing

17. Proprietary and Confidential. For Towers Watson and Towers Watson client use only. Insert presentation title here and change text to BLACK Media Towers Watson Data Services Budget Towers Watson will charge a fix rate per company as per the below fee grid: twdataservices.com 17 © 2015 Towers Watson. All rights reserved. The estimation of the budget is based in the participation of at least 10 companies and the matching of approximately 30 functions to the jobs available in the Towers Watson Media Compensation Survey 2015. Final number of participantsPrice 10 - 20700 EUR 21 - 30600 EUR 31 - 40500 EUR

18. Proprietary and Confidential. For Towers Watson and Towers Watson client use only. Insert presentation title here and change text to BLACK Media Towers Watson Data Services Timing twdataservices.com 18 © 2015 Towers Watson. All rights reserved. PhaseTaskOwnerTiming 1Send introductory letter to ACC membersACCW1 1Provide job descriptionsACCW1 1Review and match job descriptionsTowers WatsonW2 1Provide list with company contactsACCW1-W2 1Kick-off job matching meeting with participantsTowers WatsonW3 2Data collection follow up by telephoneTowers WatsonW3 –W10 2Chasing for timely data submissionACCW7 3Validation quality checkTowers WatsonW8-W10 3Analysis & data processingTowers WatsonW10-W12 3Survey results deliveryTowers WatsonW13 4Survey Results MeetingTowers Watson - ACCW15 4Feedback assessmentACCW16