1. Mövenpick Hotel & Residences Jumeirah Lakes Towers Product Brief

2. Positioning Statement Modern, contemporary & elegantly understated, the Mövenpick Hotel & Residence Jumeirah Lakes Towers sits at the apex of one of Dubai’s newest dynamic and most lively locations, Jumeirah Lakes Towers. With direct access to Sheik Zayed road, the hotel is ideally situated close to the thriving business hubs of the city, as well as being only a stones throw away from the iconic Palm Jumeirah, major attractions & entertainment facilities and the beaches of the Arabian Gulf, makes the Mövenpick Hotel & Residences Jumeirah Lakes Towers one of Dubai’s ultimate business/leisure addresses.

3. Introduction A sensory welcome. Guests will be transported from the chaos of the road to a sense-awakening oasis that refreshes and de-stresses. Leave the outside world behind and allow your senses to be elevated as you are welcomed to the boutique style lobby with signature music, custom lighting that transitions throughout the day, a refreshing signature scent developed exclusively for the hotel and unique botanical designs that use indigenous flowers and plants. Discover a place where you can be your best. Whether your travels are business or pleasure, you have found a place to relax, revive and experience renewal. This is how it should feel. Hotel Lobby Hotel Lobby - Mood Board

4. Rooms & Apartments The 168 modern hotel rooms and 307 apartments boast fabulous unobstructed views of the lake, nearby golf courses and the Dubai Marina as well as offering fresh air from balconies contained within. The top floors feature penthouses, loft and duplex apartments and a Private Residence Club where residents enjoy full hotel services. One Bedroom Loft Apartment Three Bedroom Duplex Apartment

5. Hotel Suite Rendering & Mood Board Hotel Suite - BedroomHotel Suite - Living Area Hotel Room - King

6. Food & Beverage Outlet Briefs CuiScene - All Day Dining CuiScene offers international fusion cuisine in a Chef’s Kitchen environment, including a live Indian cooking kitchen, interactive themed buffet stations and a Sushi counter, all in a alfresco/indoor setting overlooking the waterside walkways and lakes of Jumeirah Lakes Towers. Various table heights & sizes will provide different moods for guests seating. The ambiance will be cozy, warm, friendly and welcoming with no barriers between the kitchens and restaurant floor allowing guests to feel they are mingling in the kitchen & feel they are part of the kitchen activities. Urban Bar & Kitchen A Gastro Pub meets Belgium Café meets Lounge Bar. Modern and organic in design this outlet will feature a seating combination of high communal tables with a rustic light finishing, leather lounge arm-chairs and poufs. It will be targeted to become a social hotspot for young professionals, the place to chill out, see and be seen. There will be a variety of food offerings: for sharing, individual dishes and classic bar food all prepared with a modern twist. The Lounge will be divided into three different zones, each with its own design differentiation; the high energy bar zone, the private booth zone and the dining zone. Crema - Lobby Lounge Café This will be the main rendezvous point on the property, where one can enjoy a coffee whilst waiting for a guest, or meet new people. A coffee and tea culture will be developed to offer something very special to guests and residents… magazines and newspapers will be displayed allowing customers to relax in comfortable sofas and unite whilst sipping their favourite hot or cold drink or enjoying a delicious snack. The venue is decorated in relaxing and contemporary styles, plus there will be a water feature to increase a sense of serenity creating an area to replenish the spirit.

7. F&B Outlet Renderings & Mood Boards CuiScene- BuffetCuiScene - Seating

8. F&B Outlet Renderings & Mood Boards Urban Bar & Kitchen

9. F&B Outlet Renderings & Mood Boards Crema – Lobby Lounge CaféCrema - Mood Board

10. Meeting & Function Rooms Brief The Mövenpick Hotel & Residences Jumeirah Lakes Towers offers a diverse range of small to medium size function facilities with eight stylish rooms accommodating up to 70 guests. Contemporary in design and function with views showcasing the lakes of Jumeirah Lakes Towers and Sheikh Zayed Road our meeting rooms are complimented by floor to ceiling windows providing floods of natural light and the latest technological innovations which can be customized to your needs. Located on the concourse level adjacent to the all day dining restaurant, our private dining/meeting room brings a fresh perspective to the table. With glass walls allowing an abundance of natural light and easy access to the outdoor terrace overlooking waterside walkways it the perfect venue for small private functions and meetings up to 12 guests. Meeting Room – Executive Boardroom

11. Wellness & Leisure Facilities The hotels serene Wellness Centre combines to offer guests a sanctuary for relaxation & rejuvenation. Featuring a infinity lap pool, whirlpool, sauna, sun lounger zone, gymnasium with state of the art equipment powered by Techno-gym, Men’s Barber, Ladies Hair and Nail Bar and seven treatment rooms where Therapists will provide a range of pampering relaxation & revival experience’s designed for total renewal. At the Mövenpick Hotel & Residences Jumeirah Lakes Towers travelling doesn't mean missing out on your regular fitness routine. So, whether it's working out in our state of the art fitness centre or taking a run with our jogging concierge on a custom- designed scenic route close to our hotel, there's no better way of staying fit, than staying with us. Wellness Centre – Reception Wellness Centre – Treatment Room