1. Strategic tie-ups Strategic Tie-ups and Leveraging AppNew products, recipes and special packs Marketing Campaign and Prioritization Har Pal Kuch Khaas Pack for every occasion Mobile App 1.Tie-up with Indian railways : Serve Saffola Oats in the food tray to increase reach all over India Ex: Kelloggs Cornflakes served in Shatabdi trains 2.Project Poshan : Tie-up with corporate and college canteens to introduce Italian and Chinese variants 3.Chain of gyms like Gold’s gym or Talwalkars to offer oats as a healthy snack post workout at slightly discounted rates 1.Separate tab for users to upload new recipes on the Saffola Fit Foodie app 2.‘Float your Oat’ contest : Attractive prizes for the best recipe selected by ‘Fit Foodie Panel’. Good recipes to be displayed on app with due credits 3.Recipes Categorization under 4 titles :Breakfast/Lunch/Snack/Dinner 4.Feature to enter health condition and get suggestions for best suited oats recipe Strategic tie-ups would help increase the popularity of oats as an anytime snack. ‘Fit Foodie App’ should be popularized(TVC’s) and leveraged by involving users and introducing new recipes for different times of the day Team Name : Jedi Aditya Chandratre: FMS, Delhi Pratik Gangwal: IIM Calcutta Shiraz Hasan: XLRI Jamshedpur Email: pratikg2017@email.iimcal.ac.inpratikg2017@email.iimcal.ac.in Email: aditya.c17@fms.eduaditya.c17@fms.edu Oats : The All Time Snack Please watch in FULL SCREEN Please watch in FULL SCREEN Please watch in FULL SCREEN Please watch in FULL SCREEN Please watch in FULL SCREEN

2. Saffola should increase the options available by expanding the portfolio of oat based products Marketing Campaigns New Recipes New Products Strengthened Proposition as an all time snack New Products  Introduce new products like Snackers, Oatcakes, Biscuits, Oat Bars etc.  Will Increase the instances of consumption for oat based products  Will Increase the customer base due to greater variety in the offering New Recipes  New Recipes on ‘fit foodie app’ leveraging the entire portfolio of oat products  The recipes should target different times of the day  Lunch  After School Snack  Workout Snack  Desserts Packs for every occasion  Picnic bundle packs: Instant ready to eat oat meal packs to be launched  Festive packs: Special festival specific oat based snacks to be launched as alternatives to traditional oily festival snacks  Gift Packs- Assortment of different oat based snacks New Products, Recipes and special packs Marketing Campaign and Prioritization Strategic Tie-ups and Leveraging App

3. Marketing Campaign with focus on how oats fits into the diverse lifestyle of different family members “Float Your Oat” Contest Tie up with IRCTC Tie ups with Gym/ Canteens Introduce New Products Introduce New Recipes Introduce different types of packs Tie Up with TV Shows (Like Chota Bhim, Masterchef etc.) to become part of consumer’s lifestyle Start Marico’s Oat Joints in select malls and other places as a part of below the line campaign 1 2 4 5 7 8 Difficulty of Implementation LMH L H M Medium Term Quick WinLong Term 1 2 4 3 5 6 8 7 Level of Potential Benefits 3 6 “The Caretaker” Uses Oat Recipes to make tasty but healthy food for her family “The Diva” Relies on oats to maintain her slimness “The Schoolkid” Loves munching oat based snacks while watching cartoons “The Jock” His workout is not complete without oat shake at the end “The Workaholic” Instant oat meals during work to avoid wastage of time Strategic Tie-ups and Leveraging AppNew products, recipes and special packs Marketing Campaign and Prioritization Continued emphasis on health benefits of oats as compared to traditional snacks Tie Up with TV Shows (Like Chota Bhim, Masterchef etc.) to become part of consumer’s lifestyle Tie-up with Italian and Chinese restaurants to popularize the newly introduced flavours Start Marico’s Oat Joints in select malls and other places as a part of below the line campaign Social media and print media campaigns to compare nutrition content of oats vs traditional snacks Visiting schools to introduce the children to taste of oats snacks as part of BTL campaign Ten minute episodes on saffolalife YouTube channel dedicated to oats recipes TVC’s and campaigns to extensively focus on oats as an any time snack