2. CHEVROLET 100 th ANNIVERSARY 2011 GLOBAL CELEBRATION

3. CHEVROLET 100 th ANNIVERSARY LICENSING PROGRAM CHEVROLET 100 th ANNIVERSARY LICENSING PROGRAM  A limited time offer to embrace one of the most significant milestones in the history of licensed corporate brands  The top trademarks in America did not achieve success overnight. They built their brand images, and consumer devotion to them, over long periods of time.  Very few, though, have built them over 100 years!  Chevrolet, one of the world’s most well-known and best-loved brands, will be 100 years old in 2011.

4.  Anniversary will be celebrated world-wide, including recognition and events in the U.S., Europe, Asia, and S. America U.S. Kick-off was at the Detroit Auto Show (January 10-23, 2011) (N. American International Auto Show) Chevrolet enthusiasts are planning car club celebrations and special events in every state and throughout the globe Official Anniversary date is November 3, 2011 - 100 years from the day that Chevrolet was incorporated 2011 year-long celebration generates strong opportunities through the Christmas selling season CHEVROLET 100 th ANNIVERSARY LICENSING PROGRAM CHEVROLET 100 th ANNIVERSARY LICENSING PROGRAM

5.  Passionate enthusiasts and casual collectors world-wide are already requesting Chevy 100 th Anniversary Product A wide variety of collectible merchandise is being developed to support the anniversary and satisfy strong consumer demand  Opportunities to develop new product, and to re-introduce existing products with new anniversary-themed styling and packaging  This year-long celebration will generate some of the strongest brand licensing opportunities in many years within the toy, die cast, R/C, apparel, gifts and collectibles categories  Mass Retailers, Hobby Shops, Car Clubs, and Chevy Enthusiasts world- wide are anxiously awaiting Official Chevrolet Centennial product

6. 2011 JANFEBMARAPRMAYJUNEJULYAUGSEPTOCTNOVDEC 2010 TBD part 3/4 Events / Activities Timeline JANFEBMARAPRMAYJUNEJULYAUGSEPTOCTNOVDEC History / Discovery channel airs Commission e-book writer U.S. Camaro HP media ride&drive Chevrolet Product & Brand Seminar in the U.S. for global media Grassroots events dealers/consumers – ongoing TBD part 2/4 TBD part 1/4 TBD part 4/4 Paris show Chevrolet Europe Centennial kick-off “Boys of Summer” footage short version for TV, long version for web Official Centennial kick-off at NAIAS Chevrolet Centennial e-book goes live U.S. Aveo media ride&drive I-Tunes Chevrolet songs playlist download Internal activities begin, e.g. vintage car shows Commission TBD for 100 years of Chevrolet 4 episode series Woodward Dream Cruise Chevy domination Employee Immersion Launch Centennial global portal – photo archives, story/info; local events etc. SXSW Festival Austin TX – Chevy takeover

7.  The following slides feature lo-res illustrations of the Official Chevrolet 100 th Anniversary Emblems and Trademarks  These logos are proving to be the most sought-after new trademarks in the history of the Chevrolet Licensing Program Official Emblems CHEVROLET 100 th ANNIVERSARY LICENSING PROGRAM

8. “100” Logos CHEVROLET 100 th ANNIVERSARY LICENSING PROGRAM

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10. Centennial products are currently being developed in various categories including: Die-cast replicas Model kits Apparel including T-Shirts, Outerwear, Hats, etc. Porcelain collectibles Collector Cards Coffee Table Books Fashion Accessories including watches, ties, rings, etc. CHEVROLET 100 TH ANNIVERSARY MERCHANDISE

11.  Chevrolet is the world’s largest automotive brand and one of the 10 most recognized brand names in the world.  Chevrolet is the #1 advertised brand for the top automotive advertiser (General Motors) in the world. ($2.2 Billion: US / $3.5 Billion: Worldwide)  Over 38 million Chevrolet vehicles are currently registered in the U.S.  Over 90% of all Americans either own, have owned, or have driven a Chevrolet in their lifetime.  Chevrolet has the largest dealer network in the US (3,500 +)  Chevy is the winningest team in motorsports history  Chevrolet has a tremendous heritage, and a strong emotional connection with consumers worldwide  Chevrolet has been an integral part of American pop culture – from music, to movies, to TV, to fashion – for nearly a century. THE POWER OF THE CHEVROLET BRAND

12. CHEVROLET BRAND INFO  Established in 1911, Chevrolet is preparing to celebrate its centennial with the launch of the ground-breaking Chevrolet Volt extended-range electric vehicle  Chevrolet is General Motors' leading global brand, with annual sales of 3.5 million vehicles in more than 130 countries.  Chevy offers more models that get 30 MPG or better than either Toyota or Honda  Chevy has more Consumers Digest Best Buys for the 2010 & 2011 model years than any other automaker: Equinox, Malibu, Traverse, Silverado, Tahoe, Camaro, and Corvette all won this highly coveted award for the 2010 & 2011 model years. A special Corvette Centennial Edition is being will be introduced later this year.

13. CHEVROLET INTERNATIONAL EXPANSION  After 100 years, Chevrolet continues to be one of the most recognized, fastest growing and most broad-reaching brands in the world. All-time volume and market share records were achieved in Italy, Germany, France, the U.K., Turkey, Austria and Portugal. The best- ever market share was achieved in Spain, Poland and South East Europe Last year Chevrolet more than doubled sales in France (+132.4 percent) and increased sales in Germany by 40 percent. In volume terms, Chevrolet's biggest international markets for 2009 were Russia, Italy, Germany, France and Spain. (Chevrolet is Russia's number one non-domestic brand) Chevrolet increased sales in China by 67 percent to 332,774 cars. China now has more than 800,000 Chevrolet owners, nearly one- third of whom bought their cars in 2009.

14. CHEVROLET HISTORICAL MILESTONES  Chevrolet was co-founded by Louis Chevrolet and William C. Durant.  On November 3, 1911, Chevrolet was incorporated and entered the automobile market  Chevrolet first used its "bowtie" logo in 1913. This logo is said to have been designed from wallpaper Durant once saw in a French hotel.  In 1917, Durant was president of General Motors, and Chevrolet was merged into GM, becoming a separate division.  First Chevrolet Truck was introduced in 1918.  Chevy introduces its first 6-cylinder engine in 1929  Chevrolet introduces the Suburban in 1935,with seating capacity for eight, it was the world’s first SUV  In 1942 Chevy becomes one of the most important single suppliers of the WW II effort.  In 1950, Chevrolet introduces the Powerglide transmission, becoming the first value-priced competitor to offer automatic shifting.

15.  In 1953, the world famous Corvette was introduced  In the 1955 model year Chevrolet introduced the most famous and versatile V8 engine ever produced, the “Small Block V8”.  In 1958 the first large and luxurious Impala was introduced.  In 1963, one out of every ten cars sold in the United States was a Chevrolet.  In 1967, the legendary Camaro was introduced  100-millionth Chevrolet was introduced in 1979, a Chevy Monza  In 1991 Chevy puts standard anti-lock brakes on more 1992 models than any other manufacturer.  In 2008 the ZR1 is introduced. The fastest production car ever produced by GM.  The production Camaro returned in 2009 as a 2010 model  2011 World-Wide 100 th Anniversary Celebration CHEVROLET HISTORICAL MILESTONES

16. CHEVROLET KEY BRAND EQUITIES l Reliable l American Family l Power l Performance l Leader l Quality l Trusted l Freedom l Durable l Rugged l Adventurous l Fun l Pride l Independence l Youth l Solid l Value l Nostalgia n What does Chevrolet mean to the consumer?