1. Week 2- Thursday April 14 Topic: Finish labeling Label assignment due today Next week: Supermarket Shopping and Digestion Notes – Market assignment will be due April 21 – Remember type all assignments. Include last name, first name and class time – See syllabus for all exam and assignment due dates

2. Deciphering Labels-part II The Language of Labels

3. Sugar Splitting INGREDIENTS: Milled corn, sugar, enriched flour {wheat flour, reduced iron, niacinamide (vit B 3 ), riboflavin (vit B 2 ), thiamine hydrochloride (vit B 1 ) and folate}, corn syrup, molasses, salt, partially hydrogenated vegetable oil (one or more of the following oils; coconut, cottonseed or soybean oil), sodium ascorbate and ascorbic acid (vit C), zinc oxide, BHT (preservative), annato, folic acid, vitamin D and B-12. Are sugars natural or added ?

4. Added Sugars INGREDIENTS: Milled corn, sugar, enriched flour {wheat flour, reduced iron, niacinamide (vit B 3 ), riboflavin (vit B 2 ), thiamine hydrochloride (vit B 1 ) and folate}, corn syrup, molasses, salt, partially hydrogenated vegetable oil (one or more of the following oils; coconut, cottonseed or soybean oil), sodium ascorbate and ascorbic acid (vit C), zinc oxide, BHT (preservative), annato, folic acid, vitamin D and B-12. All are added! Goal :≤ ~25g/d women ≤ ~35 g/d men

5. Most Common Additives INGREDIENTS: Milled corn, sugar, enriched flour {wheat flour, reduced iron, niacinamide (vit B 3 ), riboflavin (vit B 2 ), thiamine hydrochloride (vit B 1 ) and folate}, corn syrup, molasses, salt, partially hydrogenated vegetable oil (one or more of the following oils; coconut, cottonseed or soybean oil), sodium ascorbate and ascorbic acid (vit C), zinc oxide, BHT (preservative), annato, folic acid, vitamin D and B-12.

6. Partial Hydrogenation…good or bad? INGREDIENTS: Milled corn, sugar, enriched flour {wheat flour, reduced iron, niacinamide (vit B 3 ), riboflavin (vit B 2 ), thiamine hydrochloride (vit B 1 ) and folate}, corn syrup, molasses, salt, partially hydrogenated vegetable oil (one or more of the following oils; coconut, cottonseed or soybean oil), sodium ascorbate and ascorbic acid (vit C), zinc oxide, BHT (preservative), annato, folic acid, vitamin D and B-12.

7. Bad-It means Trans Fat is present INGREDIENTS: Milled corn, sugar, enriched flour {wheat flour, reduced iron, niacinamide (vit B 3 ), riboflavin (vit B 2 ), thiamine hydrochloride (vit B 1 ) and folate}, corn syrup, molasses, salt, partially hydrogenated vegetable oil (one or more of the following oils; coconut, cottonseed or soybean oil), sodium ascorbate and ascorbic acid (vit C), zinc oxide, BHT (preservative), annato, folic acid, vitamin D and B-12. Note: Trans fat NOT heart healthy-Found in processed foods with partially hydrogenated oil and in beef/beef byproducts

8. What does enriched mean? INGREDIENTS: Milled corn, sugar, enriched flour {wheat flour, reduced iron, niacinamide (vit B 3 ), riboflavin (vit B 2 ), thiamine hydrochloride (vit B 1 ) and folate}, corn syrup, molasses, salt, partially hydrogenated vegetable oil (one or more of the following oils; coconut, cottonseed or soybean oil), sodium ascorbate and ascorbic acid (vit C), zinc oxide, BHT (preservative), annato, folic acid, vitamin D and B-12.

9. ‘Enriched’? whole grain  nutrient loss (i.e. vit, min, fiber, etc.)  heavily processed grain  add back some of lost nutrients  ‘enriched’ grain Think depleted!

10. ‘Enriched’: Red flag- ‘heavily processed’ Generally enriched foods are not top tier, nutrient dense (ND) foods Examples: white rice, white bread and many (most?) cereals use enriched grain (wheat, corn, rice)

11. Bring in the fortifications! Fortification is a red flag for ‘highly processed’ One or more nutrients added in amounts greater than present prior to processing Most processed foods can be fortified Sets stage for deceptive claims based on nutrient content.

12. Name Game Deceptions Berry waffles/yogurt/drinks may have no berries! Example: Waffles that use Blueberry Bits (with zero blueberry content) vs. Real Blueberries (the real deal…with nothing added but blueberries)

13. More tricky name games Juice ≠ Drink Orange Drink- mostly sugar water flavored w/ some real juice 100% Orange Juice is the Real Deal: made just of the juice from oranges : )

14. Legal Terms  Healthy- Set amount: cholesterol, fat, Fe, saturated fat, fiber, vits A/C, Ca, protein  Natural- No synthetic or artificial ingredients  Fresh- No preservatives, raw, never frozen, canned or heated  Free Range- no legal definition….yet!

15. Legal, but deceptive! Beware of label claims Some true, some bogus Tough to differentiate My advice is to IGNORE them all! Product claims ≠ govt. guarantee a product is healthy.

16. Quality Assurance Labels -Supplements USP and Consumer Lab (CL) Look for on supplements Assure accurate ingredient list Does NOT insure safety or effectiveness

17. Certified Fair Trade Typical products: coffee, tea, chocolate Pro: Safer working conditions, more f air wages paid; No child labor; environmental protections included Environmental safeguards requiredEnvironmental Con: Typically, higher priced, imported ‘luxury’ items Fair Traded items may be, but are NOT necessarily organic or healthy and are almost never locally grown!

18. Labeling of Organic Foods 100% organic = all ingredients are organically produced ‘Organic’= 95% ingredients organic ‘Made w/ organic ingredients’ >70% USDA seal NOT allowed

19. Organic Pros/Cons-you decide!  Better for environment  better for us!  Usually more expensive  NOT necessarily CFT, fresh or local!

20. Organic: (A few) USDA Qualifying rules Plants  no synthetic fertilizers, pest or herbicides x 3yrs.  no sewer sludge used; cannot be irradiated  no use of genetically modified (GMO) seedsgenetically modified (GMO) Animals  no factory farming conditions  no antibiotics/hormones (prevent disease/ promote growth)  no irradiation  fed 100% organically grown feed

21. Genetically Modified Organism (GMO) DNA of live organisms, modified in a lab ~60%+ of US processed food has GMO content GMO label NOT required on US foods : ( Pros v. cons GMO unfolding over time Want to avoid it? Buy 100% organic Buy 100% organic or look for this non-profit certification

22. CFT, Organic, Non-GMO Too pricey? Think before you buy! Better to increase intake of conventionally produced veggies/fruits than reduce intake because organic, CFT, non-GMO are not affordable. Do what you CAN!

23. Keep in mind: Labels are changing CurrentProposed Calories more obvious Added sugar a separate entry

24. Good  Better  Best!!!!! More often, choose products that make few/any claims! Use ingredient list and Nutrition Facts panel as source of product info. Ignore the rest! More often, choose products that need NO ingredient list or Nutrition Facts panel! In the meantime…….