1. Second Century Ambassadors March 2016_ Revised DRAFT

2. Invest for Impact A once in a lifetime opportunity for a unique group of members to invest in the future of Lions Clubs International Provides revenue to support LCI Forward and launch the global service campaign Priced at US$5,000 for unique benefits including membership dues credit for a lifetime for the member and a guest A portion of the gift goes towards their MJF Available for a limited time between launch at Convention in June 2016 through the end of the Centennial Program in June 2018 2

3. Potential Recognition Second Century Ambassador Benefits Part of a unique group, by invitation only from the President Feeling of prestige and honor Associated with the next century of growth for Lions – forward thinking International membership dues credit for a lifetime for themselves and a new member US$500 credit toward their MJF Twice-a-year special updates on LCI Forward achievements 3

4. Potential Benefits Second Century Ambassador Recognition Unique ambassador pin Metal ambassador wallet card Recognition on LCI website Permanent recognition at LCI HQ Numbered recognition 4

5. Eligibility New and existing Lions are eligible for this designation (all standard rules apply) Opportunity is available in all constitutional areas Invitees may purchase this opportunity as a gift for another Lion Clubs may purchase this opportunity on behalf of a member 5

6. Disclaimers Contributions received shall be used at the discretion of Lions Clubs International for initiatives aligned with the LCI strategic plan A contribution is a non-refundable, non- transferable investment in the future success of Lions Clubs International 6

7. Go-to-Market Strategy Promote uniqueness (once in a life time) and limited availability Employ a direct selling approach Enroll a select group of members across constitutional areas via personalized invites and motivational messaging to serve as the Second Century Founders group Founders will help create buzz around the opportunity and utilize ‘invite only’ events, personalized communication and additional tools to recruit additional participants 7

8. Talking Points Email branded template Letterhead Pocket folder/brochure Business card Customizable PowerPoint Video Founding Ambassador Kit 8

9. Graphic Concept 9 Ambassadors

10. 10

11. Timeline April – Review revised plan with PR Committee and finalize (Complete) April/May – Begin the process of recruiting and orienting Second Century Founders June - Launch program at International Convention in Fukuoka with a private kick-off event July - Implement marketing plan and monitor results 11

12. 2016-17 Budget 12 Cost based on 500 investors Projected revenue is estimated at $1.8M