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1. WHO WE ARE ALTERNA’TV is a Business Division of Satmex, leader Latin American Satellite Company since 1997. ALTERNA’TV began operations in Q2-04. Since.

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Presentation on theme: "1. WHO WE ARE ALTERNA’TV is a Business Division of Satmex, leader Latin American Satellite Company since 1997. ALTERNA’TV began operations in Q2-04. Since."— Presentation transcript:

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2 1. WHO WE ARE ALTERNA’TV is a Business Division of Satmex, leader Latin American Satellite Company since 1997. ALTERNA’TV began operations in Q2-04. Since then, the focus has been bringing meaningful and quality programming from Latin America to address the lack of relevant programming targeted to the Hispanic community in the U.S. ALTERNA'TV has shown tremendous success by securing affiliate distribution agreements with 5 out of the 7 Top US Pay TV distributors: DIRECTV, Comcast, Time Warner Cable, Charter and Cablevision among others.

3 CURRENT PAY TV DISTRIBUTION

4 2. WHAT’S ALTERNA’TV SELECT As a result of the channels programming success in the Cable and Satellite industries, ALTERNA’TV has created a new service: ALTERNA’TV SELECT, is a source of relevant content, focus in the Hispanic Market with a great diversity of genres, professionally produced in constant renovation. ALTERNA’TV SELECT, is a fully dedicated operation with the objective to provide “the best a la carte” Spanish language programming for local broadcasters in the United States. ALTERNA’TV SELECT offers among others, genres such as: news from different regions of Mexico and Latin America, series, documentaries, music videos, journalism, comedy, general entertainment, immigration related shows, sports, tourism, etc. ALTERNA'TV SELECT is the real alternative to authentic, local and relevant programming in Spanish. It is your opportunity to communicate with all the Spanish-speaking communities living in the United States in exactly the way they demand; by acknowledging the differences and similarities that define their very particular identities and origins.

5 3. THE CONVENIENT STORE CONCEPT Our Unique Proposition Since you have immediate access to pick and choose from a great variety of relevant content “a la carte”, ALTERNA’TV SELECT becomes your convenient store for television programming. Cost effective programming structure ALTERNA’TV SELECT is the best choice for you, because now your programming budget can be maximized with plans according to your needs. You don’t buy only shows…you are buying a programming based service with as many hours as you see fit…this gives you the flexibility to replace shows that are not performing with a different one, at not extra cost to you. With ALTERNA’TV SELECT you can test and check your grid very easily until you build your winning line-up!

6 CONTENT ADQUISITION NETWORK 1.Programming distribution signals available to broadcaster via Satmex 5 * Broadcaster is responsible for all the reception equipment Broadcaster IRD Video Server Playout/ Master Control 1 23 4 5 BroadcastersALTERNA'TV 2.Signal reception by Broadcaster (antenna and receiver (IRD) digicipher) 3.Acquired content stored in video server 4.Reproduction and transmission of stored content 5.Content enjoyed by end user Store & forward

7 FOUR EASY STEPS… THAT HELP YOU MAXIMIZE YOUR PROGRAMMING BUDGET NewsComedy General Entertainment ChildrenSportsNewsComedy ChildrenSports 1 CHOOSE… the content from our different channels that best fits your needs DOWNLINK… content directly from our Satmex 5 satellite BROADCAST… store and forward according to your needs CHECK… how your market responds. If you are not satisfied, choose again! 2 3 4 Participating content sources: …Let ALTERNA'TV SELECT be your business partner for your relevant high quality programming targeting your Spanish speaking audiences México Regions of Mexico República Dominicana UruguayParaguayVenezuelaBoliviaChileMéxico Regions of Mexico República Dominicana UruguayParaguayVenezuelaBoliviaChile

8 4. WHY ALTERNA’TV SELECT ALTERNA'TV Select’s programming allows Broadcasters to better compete in the market with high quality productions and relevant content at an accessible rate The diversity of content in ALTERNA’TVs Select’s programming offer allows broadcasters to build a solid lineup focusing on its audience’s place of origin, language, age and economic level Broadcasters may complement its offer with original programming that targets the different Hispanic communities Through Alterna’TV’s state-of-the-art technology, broadcasters will now have the control and flexibility to fine-tune their programming line-up. Access to well-established programming that has proved to be of great value to all Hispanic television packages where they have been launched ALTERNA'TV Selects’s distribution proposal for broadcasters reduces dubbing and tape delivery costs significantly For national deals, ALTERNA’TV Select’s allows each local Broadcaster station to design their own lineup, according to its local service area

9 5. PRICE STRUCTURE Market Type AAA Programming AA Programming A Programming Premium Markets$ 250.00$ 200.00$ 150.00Top 10 DMAs Standard Markets$ 200.00$ 160.00$ 80.00Up to 20th Top DMA’s Regular Markets$ 150.00$120.00$ 60.0020th and beyond Price on per hour basis, it is a subscription service based on purchasing blocks of time.

10 6. TERMS AND CONDITIONS 1 Year contract with specified number of hours of programming per month 4 passes within the year of contract Monthly fee based on number of hours acquired per month per station Available through ALTERNA’TV’s satellite (Satmex 5) Broadcaster is responsible for the antenna and receiving gear for downlink and play out Information for avail management will be provided Programming offer and schedule is subject to ALTERNA’TV channel’s lineup and grid Subject to Licensor’s prior approval, Licensee shall have the right to make minor cuts and edits, in order to make programs conform to applicable laws, comply with Licensee’s broadcast and / or commercial format License Period Payment Terms Delivery Content Adaptation

11 7. FOR SALES AND INFORMATION / CONTACTS: Maricela Hernandez D. Programming Tel. +52 55 2629-5820 Fax +52 55 2629-5850 maricela.hernandez@satmex.com Address: Rodolfo Gaona #86 Col. Lomas de Sotelo México, D.F. C.P. 11200 Paulina Ayala Programming Tel. +52 55 2629-5826 Fax +52 55 2629-5850 paulina.ayala@satmex.com Address: Rodolfo Gaona #86 Col. Lomas de Sotelo México, D.F. C.P. 11200

12 APPENDICES

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