1. Ultra HD Forum Press Conference David PriceVice President, head of Communication Working Group Eric GrabUltra HD Forum Board Member and Interoperability Working Group Chair Madeleine NolandGuidelines Working Group Chair Thierry FautierUltra HD Forum president Overview Plug Fest Guidelines Next steps

2. What and why Ultra HD Forum ? Return on experience after first plug fest How to deploy UHD in 2016 ? What is coming next ? Q&A Presented Today Introduction Plug Fest Guidelines Next Steps Questions

3. UHD Alliance & Proprietary formats Specific requirements SMPTE, MPEG, ATSC, DVB : Entropy keeps increasing We aim to reduce entropy with a pragmatic approach with a 2016 service provider focus Aligned with ITU’s Draft New Rec. BT.[HDR-TV] Why This is Important ? OTT/Media Live SDO Ultra HD Forum Good signs 48 companies signed up on Guidelines

4. End to end advocacy for next-generation A/V delivery CHARTER CONTRIBUTOR ASSOCIATE

5. UHD Alliance & Ultra HD Forum Ultra HD Forum and UHD Alliance are complementary UHD Alliance is guaranteeing a consumer experience quality level through a logo program UHD Forum is focused on interoperability and best practices for the end to end ecosystem

6. Your are attending it ! Masterclass on Wednesday April 20th from 9 to 11 am in Las Vegas Convention Center Room S225 Wednesday April 20th at the Heart of Omnia nightclub, Caesar’s Palace from 6:30 to 10:00 pm Members only Thursday April 21st from 11:00am to 3:00 pm Futures Zone SU16010 #NABShow Presence Press Conference Master Class Social Event Meeting Booth 30+ Forum’s companies exhibiting at NAB’16

7. Ultra HD Forum Plugfest #1 Overview By Eric Grab Ultra HD Forum Board Member and Interoperability Working Group Chair

8. Plugfest #1 Overview In-person event held in Washington D.C. on March 29-30, 2016. Part of the Forum’s Interoperability Working Group mission. Plugging together real Ultra HD products and seeing how they work - or not - together. Accelerate UHD adoption. ©2016 Ultra HD Forum

9. Plugfest #1 Participants and Scope Included 9 members. Each brought equipment to test UHD technology. From professional capture to consumer display –HDR via HLG and PQ, –live capture from camera, –various devices & displays. ©2016 Ultra HD Forum

10. Plugfest #1 Focused on Action Confidential event Members only Not a demo Finding issues Confirming success Generated some real product updates. ©2016 Ultra HD Forum

11. Plugfest #1 General Workflow Camera Encoder Network / Server Network / Server Player Display SDIFile IP HDMI SDI Player Storage File Storage File SDI ©2016 Ultra HD Forum - Confidential ©2016 Ultra HD Forum Often many options between each box. Goal: Glass to glass, end-to-end.

12. Plugfest #1 Some Points to Share Former video constants are now variables with UHD and they ripple through the end-to-end workflow.Beyond resolution increase: 8 bit to 10 bit depth, 709 to 2020 color space, HDR signalling. Seeing the picture doesn’t mean it is correct Need to understand content, recognize meaningful areas and test signal usage. Real world testing is invaluable at this stage to understand UHD technology dynamics. ©2016 Ultra HD Forum

13. Plugfest #1 What is next? Plugfest #2, #3, …, #n. More formal testing framework More complete clip repository. Integration with Forum Guidelines for Phase A, B, and beyond. Find patterns of UHD trouble spots, and help members get through them. Work with industry liaisons to share the broader issues. Contribute to acceleration of Ultra HD products and services. ©2016 Ultra HD Forum

14. Ultra HD Guidelines for 2016 deployments By Madeleine Noland Ultra HD Forum Guidelines Working Group Chair

15. Phase A Guidelines Contents Phases, Timeframes, Use Cases Real-time Linear Services End-to-end Workflow HDR/WCG Technologies PQ, HLG BT.709, BT.2020 Peak Brightness SDR<>HDR Conversions Security Recommendations Production & Post Production Pre-recorded Content Live Content Distribution Supply Chain Contribution Primary Distribution Final Distribution Ad Insertions, Crawl Overlays Decoding & Rendering Backward Compatibility Guidelines coverage

16. UHD Phase A Definition Spatial Resolution1080p* or 2160p Color GamutBT.709, BT.2020 Bit Depth10-bit Dynamic RangeSDR, PQ, HLG Frame Rate**24, 25, 30, 50, 60 Video CodecHEVC, Main 10, Level 5.1 (single lyr) Audio ChannelsStereo or 5.1 multi-channel audio Audio CodecAC-3, EAC-3, HE-ACC, AAC-LC Captions/Subs Coding (in/out formats) CTA-608/708, ETSI 300 743, ETSI 300 472, SCTE-27, IMSC1 *1080p together with WCG and HDR fulfills certain use cases for UHD Phase A services and is therefore considered to be an Ultra HD format for the purposes of these guidelines. 1080p without WCG or HDR is considered to be an HD format. The possibility of 1080i or 720p plus HDR and WCG are not considered here. HDR and WCG for multiscreen resolutions may be considered in the future. **Fractional frame rates for 24, 30 and 60 fps are included, but not preferred. Lower frame rates may be best applied to cinematic content. Guidelines coverage

17. Production Guidelines coverage

18. UHD Phase A HDR and WCG HDR10CTA definition PQSMPTE ST 2084 definition PQ10Ultra HD Forum definition PQ EOTF, BT.2020 color gamut,10-bit depth HLGDraft New Rec. BT.[HDR-TV] definition HLG10Ultra HD Forum definition HLG OETF, BT.2020 color gamut, 10-bit depth Guidelines coverage

19. SDR<>HDR and PQ<>HLG Mechanisms used to convert or map –between SDR and HDR –between HDR technologies Use cases to illustrate –where in the distribution chain to convert –which conversion method to choose –peak brightness considerations Guidelines coverage

20. Mixing HDR with SDR Guidelines coverage

21. Signaling and Metadata Carriage HDR10 metadata carriage –work-a-rounds where standards do not yet exist in the workflow –e.g. compensate for lack of HDR metadata carriage over SDI Signaling –transfer function –color container Guidelines coverage

22. “Glass to glass” Distribution Chain End-to-end workflow for real-time linear service –live and/or pre-recorded content Production > Broadcast Center > Service Provider > Consumer At each point in the chain describe: –compression technologies and bitrate ranges –metadata carriage options –audio –captions and subtitles –content manipulation: ad insertion, graphic overlays, etc. Guidelines coverage

23. Decoding and Rendering Consumer decoding and rendering devices Key parameters to process UHD Phase A content Displays, STBs and Interfaces –identify U HD parameters not carried over HDMI 2.0a –timeline of standards development, equipment upgrade possibilities Rendering closed captions or graphic overlays Guidelines coverage

24. Backward Compatibility Address UHD displays that are SDR only Some process BT.2020, others only BT.709 Various backward compatibility options explained Simulcast, Unicast, Down-conversions Options described in context depending on, e.g.: PQ or HLG Type of service provider Quality requirements STB footprint Guidelines coverage

25. Object-based coding, Immersive, Interactive Dual layer, backward compatible Greater than 10 bits, IC T C P color space, … p100/120 fps Dynamic metadata, backward compatible What’s next? NGA Scalable coding Video fidelity HFR HDR

26. Q&A