1. 2010/2/22 © 2010 Celeste S-P Ng Case 3 - Goodyear, JEA, OSUMC, and Monsanto: Cool Technologies Driving Competitive Advantage By: Celeste Ng Tuesday, Apr, 2010

2. 2010/4/20 © 2010 Celeste S-P Ng Lessons learnt – examples Question: Give any two examples how a company can make use of IS/IT in the product/service development in order to reduce the product/service development cost or time. Examples of the use of IS/IT in the product/service development areas in the case-study discussed are:  Goodyear (www.goodyear.com) – use simulation software to design and test tire behavior in different driving conditionswww.goodyear.com Reduce tires production cost and time  JEA (public utility company, www.jea.com ) – optimization software to determines the right combinations of oil and gas to produce electricity at low cost while minimizing emissionswww.jea.com Reduce production cost

3. 2010/4/20 © 2010 Celeste S-P Ng Lessons learnt – examples (continued)  OSUMC (Ohio State University Medical Center, http://medicalcenter.osu.edu ) – wireless infrared network and robot system to transport materials such as linens, meals, trash and medical supplies http://medicalcenter.osu.edu Reduce production/service time and cost  Monsanto (agricultural company, www.monsanto.com ) – software to identify seeds’ genes that have the resistant to drought and pests, and produce more crops www.monsanto.com Reduce crop production costs

4. 2010/4/20 © 2010 Celeste S-P Ng Lessons learnt – gaining competitive advantage Question: What are the three ways companies can obtain competitive advantage from an IS/IT? Three ways how the companies discussed in the case-study can obtain competitive advantage from an IS/IT are:  Innovative Being the first to use the new IS/IT  Erect Barriers to Entry Increase the technology investment needed to enter into the market  Build Strategic IS/IT Capabilities Improve efficiency of business practices