1. Presentation to EUTO, September 27 th 2007 Jonathan Lloyd Telford & Wrekin Council, Telford, UK ERIH Project Partner ERIH: Regeneration through Heritage

2. What are the aims of ERIH? What has been achieved so far? What is the future of ERIH?

3. 1. The aims of ERIH

4. To establish a trans-national European network of industrial heritage visitor attractions To strengthen Industrial Heritage as a European tourism theme To use Industrial Heritage tourism to strengthen sustainable local & regional economic development in former industrial regions To raise awareness and knowledge about the conservation, protection and promotion of industrial heritage sites … Regeneration through Heritage

6. INTERREG II C (2000-2002) Development of the concept and creation of a Master Plan INTERREG III B (2002-2007) Establishment of the Route

7. GB NL Saarland NRW The ERIH project region

8. United Kingdom: University of Manchester Essex County Council Telford & Wrekin Council Torfaen County Borough Netherlands: Stichting Industriecultuur Nederland, Alkmaar Provincie Noord-Holland, Haarlem Germany: Nordrhein-Westfalen Tourismus e.V. Ministerium für Bauen und Verkehr des Landes NRW Ministerium für Wirtschaft, Mittelstand und Energie NRW Projekt Ruhr GmbH, Essen Weltkulturerbe Völklinger Hütte Lead partner: Nordrhein-Westfalen Tourismus e.V. (Germany) ERIH – The Project Partners

9. 1.What has been achieved so far?

10. ERIH – The Structure of the Route Anchor Points (63 in 6 countries) Major industrial Heritage visitor attractions The Anchor Points form the “backbone” of the ERIH Route

11. ERIH – The Structure of the Route Anchor Points (63 in 6 countries) Major industrial Heritage visitor attractions The Anchor Points form the “backbone” of the ERIH Route Regional Routes (10) Regional Routes (10) Interpret and promote the industrial heritage of regions Connect Anchor Points with other industrial heritage attractions within the region

12. ERIH – The Structure of the Route Anchor Points (63 in 6 countries) Major industrial Heritage visitor attractions The Anchor Points form the “backbone” of the ERIH Route Regional Routes (10) Regional Routes (10) Interpret and promote the industrial heritage of regions Connect Anchor Points with other industrial heritage attractions within the region European Theme Routes (10) Show thematic and historical European Industrial Heritage links between the partner countries Aimed at special interest groups, students etc.

13. ERIH – The “Brand” Branding - corporate design - signage - quality standards

16. ERIH – The “Brand” Branding - corporate design - signage - quality standards Marketing & Promotion - leaflets - website (www.erih.net) - displays and exhibition - press and media contact

21. 1.What is the future of ERIH?

22. ERIH III – the future? Expand the ERIH network 250+ Anchor Points needed Establish ERIH as a legal entity Continued brand development & promotion Self financing

23. ERIH Regeneration through Heritage