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Health Promotion and Physical Activity for Workers CSIT Congress Rio de Janeiro - October 7-8, 2011
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The Future Workforce... Older With more long term conditions or ‘lifestyle’ conditions Caring for others Obese with diabetes and/or heart problems In the kind of jobs more likely to have an impact on psychological health Working in knowledge-intensive or service industries Source: „The future health of the workforce: 2009 to 2030“
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Beyond legal mandates… 1.Health care cost containment 2.Enhanced employee morale & corporate image 3.Increased recruitment potential & retention 4.Reduced absenteeism 5.Increased productivity 6.Improved employee health status and quality of life Why Do Companies Invest in Worker Health?
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WHO Healthy Workplace Framework http://www.who.int/occupational_health/healthy_workplaces/en/
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Essential WHP Components Individualized health risk profile (HRA) Health-promoting policies Behavior change programs with engagement strategies Organizational measures Evaluation > link to business indicators
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7 Top Employer Objectives Driving Wellness Initiatives Africa/ Mid EastAsiaAustraliaCanadaEurope Latin America United States Improve productivity/presenteeism 2 4 1112 Improve morale/engagement 122 3 22 4 Reduce employee absence 5 33 2 47 3 Improve workplace safety 2 5 1 66 3 6 Maintain work ability 4754547 Further org. values/mission 5487 3 55 Attract and retain employees 8878788 Promote corporate image/brand 776910 9 Reduce health care/ins. costs 11 10511 1 Social/community responsibility 9991096 Comply with legislation 91011 89 Supplement gov't health care 12 Preliminary (pre-publication) results from 2010 Global Health Promotion Survey 1 3 6 4
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8 Health Issues Driving Wellness Strategy
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Top Wellness Program Elements AfricaAsiaCanadaEuropeLatin AmericaUnited States Biometric health screening Immunizations/ flu shots Gym/fitness club membership discount Immunizations/ flu shots Executive screening program On-site health classes Gym/fitness club membership discount Biometric health screening Health risk appraisal Health portal/ Web site Company- sponsored sports teams Executive screening program Immunizations/ flu shots On-site health classes Gym/fitness club membership discount Employee health fairs Executive screening program Health portal/ Web site Employee health fairs Health risk appraisal Employee health fairs Health risk appraisal On-site health classes Gym/fitness club membership discount Health portal/ Web site
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Physical Activity: Individual Approach Personal health and fitness assessment Competitions / challenges Incentives Coaching (goal-setting)
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Physical Activity: Organizational Approach Signs prompting staircase use lead to increase in physical activity Physical enhancement of staircase Walking Paths/Routes Fitness centers (in-house & external) Incorporate in leadership performance goals
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Physical Activity: Team Approach Social events / Corporate outings Team challenges Common experiences in nature
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Case Study: Daimler “Kraftwerk-Mobil” Mobil strength training unit to avoid back pain and disability (on the shop floor) During work time (only 5-10 minutes per session) One set per week High participation rates: 43% after 12 months
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Outcomes After 12 months: 21% increased their back strength functional ability was improved by 20% sick leave days (35%) and cases (48%) were reduced = much lower than the industry norm
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A global association focused on serving the health promotion practitioner (affiliated with American College of Sports Medicine) essential resources a vibrant community and network exceptional learning opportunities vital to practitioners and employers Committed to WHO Healthy Workplace Framework Growing international membership base Goal of aligning international associations/organizations (e.g. ABQV in Brazil) www.iawhp.org
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Thank You! Questions / Comments? Thank You! Questions / Comments? Contact: wk@wolfkirsten.com Tel: 49-30-89202277 www.wolfkirsten.com
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