1. Oracle PLM Summit 2012

2. 2 Safe Harbor The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

3. Welcome

4. Keynote Agenda 1 st Annual Oracle PLM Summit – Oracle PLM Summit Agenda – Partners Agile History – The Start-up Years – The PLM Journey – Expansion to Product Value Chain Management (PVC) or EPLM Product Strategy and Roadmap

5. Spotlight Sponsors: Solution Sponsors: PLM SUMMIT SPONSORS

6. PLM Summit Agenda 1.Oracle PLM Keynote Hosted by Satyam and Xavor Agile PLM Strategy & RoadmapJohn Kelley, VP PLM Products 2.Customer Keynotes Hosted by Deloitte and Oracle OCS DellJennifer Chapman, Director Global PDM Office ON SemiconductorYann Dupre, Sr Principle Program Manager, NPD St Jude MedicalMark Rutkiewicz, Quality Director 3.Customer Panel Hosted by Kalypso 4.Networking Reception and Demos

7. PLM Summit Agenda – Day 2 1.Product Breakouts Product Insights and Best Practices Product Deep Dives and Demos Administration & Integration 2.Networking Lunch – Bird of a Feature Topics 3.Industry Focus Groups Life Science High Tech and Semi Product Value Chain

8. Agenda Annual Oracle PLM Summit – Agenda – Partners Agile History – The Start-up Years – The PLM Journey – Expansion to Product Value Chain Management (PVC) or EPLM Product Strategy and Roadmap

9. 9 Agile – From PDM to PLM 1990’s to 2007 IP Management,Security & Tracking Collaborative Change Management Collaborative Product Definition Proto/PilotNPI/RampVolume Concept Develop Service Phase-Out Operational Data Program Data Design/Engineering Data Sourcing & Cost Data Field Service Data PLM Business Processes CAPA’s Manufacturing Collaboration Product Data Management (PDM) Focuses on the Release to Manufacturing and Outsourced Collaboration Design Data Management CAPA’s, CAR’s, SCAR’s Product Quality Mgmt CAPA’s, CAR’s, SCAR’s Product Quality Mgmt Product Portfolio Management PLM Analytics Product Cost Mgmt Product Governance & Compliance

10. Oracle Acquires Agile -- 2007 from PLM to Product Value Chain (PVC) Management (EPLM)

11. 11 Value Chain Transformation Information Driven Value Chain Enables Transformation Demand Driven Predict and shape demand Fulfillment Excellence Adaptive supply through integrated logistics & mfg Profitable Innovation Reduce time-to-market, improve quality & compliance Value Chain Alignment Profitably balance supply, product with demand and corporate goals Core Principles: DEMAND PRODUCT SUPPLY Alignment Real-Time Information Analytics Integration Information-Driven Value Chain

12. Supply related processes Demand related processes Product related processes 12 Product Value Chain Transformation From Design/Release Centric to Value Chain Centric Oracle Product Value Chain Solution PDM PLM

13. Integrated Business Planning Out of box Industry best practice business processes Enterprise Product Record 13 Oracle Product Value Chain Solution ERP/FIN Mfg Service CRM Data Pool Sourcing Design Vault Innovation Mgmt New Product Development Product Portfolio Management New Product Introduction Commercialization Procurement Enterprise Quality Management Direct Material Sourcing Engineer to Order/ Configure to Order/ Std Product Sales & Operational Planning (S&OP) Production & Maintenance Master Data Management / PLM SoA Platform/ Product Data Quality

14. 11223344 Product Value Chain Transformation From Fragmented to Integrated Product Value Chain Fragmented Silo-Based Integrated Product Processes Standardization, Foundational Integrated & Aligned Value Chain Performance CAD Data Mgmt Product Data Management Product Lifecycle Management Product Value Chain Management Where is your PLM deployment on this Maturity Curve Today?

15. Stages of Transformation (sample for one customer) From Fragmented to Integrated Product Value Chain Maturity Models will Differ by Company… Do you Have one that Takes you to Best in Class?

16. Integrated Business Planning Out of box Industry best practice business processes Enterprise Product Record 16 Oracle Product Value Chain Solution From Designing Products Faster ERP/FIN Mfg Service CRM Data Pool Sourcing Design Vault Innovation Mgmt New Product Development Product Portfolio Management New Product Introduction Commercialization Procurement Enterprise Quality Management Direct Material Sourcing Engineer to Order/ Configure to Order/ Std Product Sales & Operational Planning (S&OP) Production & Maintenance Master Data Management / PLM SoA Platform/ Product Data Quality Customer-Driven Quality Products to Market Faster

17. 17 Enterprise Quality Management Quality Data Integration across the enterprise ERP and Mfg CRM Oracle Agile PLM Product Issue (PI) and CAPA Awareness Product Changes Containment Alerting Lot visibility Root Cause *Product Quality Mgmt + Product Collaboration Analytics

18. Innovation Management Propos a l Require m e n t A Require m e n t B Idea 1 1 1 1 Idea 2 2 2 2 Idea 9 0 0 0 Idea 2 4 5 4 Idea 3 3 3 3 Req. 3 4 3 4 Idea 1 1 1 1 Idea 2 2 2 2 Idea 3 3 3 3 Idea A © 2010 Oracle Corporation – Proprietary and Confidential

19. Agenda Agility – 1 st Annual Oracle PLM Summit – Agenda – Partners Agile History – The Start-up Years – The PLM Journey – Expansion to Product Value Chain Management (PVC) or EPLM Product Strategy and Roadmap

20. Oracle Agile Enterprise PLM Strategy Complete, Open, Modular and Integrated Solution ConceptDesign Prototype Release Service EoL Productio n Sales Agile eCommerce CRM Order Mgmt Data Pool ERP/FIN Mfg Service Sourcing Design/CAD Oracle Product MDM (Product Hub) Oracle Agile AIA Design to Release PIP Oracle MDM PIP Product Data Quality Management (Silver Creek Acquisition) Enhanced SoA/Web Services Deeper ERP/SCM Integrations Oracle Agile Business Intelligence Oracle Agile Product Portfolio Management Oracle Agile Product Collaboration Oracle Agile Engineering Collaboration/CAD Integrations Oracle Agile Product Quality Management Oracle Agile Product Governance and Compliance Oracle Agile Product Cost Management Oracle PLM Analytics Product Lifecycle Portfolio Mgmt Module Enhancements Industry Specific Enhancements UI Improvements Product Requirements & Ideation Mgmt (a.k.a CNM) Concept Design Mgmt Product/Service/Sales Bundles Variant Management Document Publishing

21. 11223344 Fragmented Silo-Based Integrated Product Processes Standardization, Foundational Integrated & Aligned Value Chain Performance CAD Data Mgmt Product Data Management Product Lifecycle Management Product Value Chain Management Where are you on the Maturity Curve…Today? What was Best Practice 5+ Years ago, might only be Stable now…

22. 22 Questions & Answers © 2009 Oracle Corporation – Proprietary and Confidential

23. 23 PLM SUMMIT CUSTOMER PANEL Panelists Jennifer Chapman Director, Global Product Data Office, Dell Yann Dupre Sr. Manager Project Management, OnSemi Mark Rutkiewicz Director of Quality, St. Jude Medical Moderator Horst Groesser Partner, Kalypso