1. Dual Award – student overview The Chartered Institute of Marketing (CIM)

2. Dual Award Agenda… Introductions and welcome! Who are the Chartered Institute of Marketing (CIM)? What employers & clients are looking for! The CIM Dual Award – what it is…and the benefits! How it all works Questions?

3. Dual Award Welcome! Who am I?  John Little BSc (Econ) MBA MCIM Chartered Marketer  CIM Education Partnership Manager, Europe & Middle East  Portfolio career - previously an accountant, entrepreneur, MD, interim manager, consultant, lecturer… but always involved marketing!

4. Dual Award Qualifications Training Research and Information Membership The Chartered Institute of Marketing – Your career partner! Largest international professional body for marketers Founded in 1911- 50,000+ members in over 130 countries worldwide

5. Dual Award Who are you…and why are you here?  ?  Test yourself academically  Gain credibility and clout - proof of your competence and ability as a marketer  Learn new skills and techniques – become a better marketer  Improve your employment prospects

6. Dual Award But a tough market place…what employers and clients want! Qualifications Aptitude Relevant Experience

7. Dual Award How can I stand out? Qualifications You’re already studying a good marketing degree What other qualifications are relevant? A CIM professional marketing qualification

8. Dual Award What employers want Qualifications Your degree has been accredited for Dual Award 2 units instead of usual 4 to qualify for The CIM Professional Diploma in Marketing

9. Dual Award What employers want Qualifications The CIM Professional Diploma in Marketing Professional marketing qualification Aimed at management level candidates Mix of operational marketing knowledge and management skills Work orientated, practical application of marketing knowledge Marketing planning process Delivering Customer Value through Marketing Managing Marketing Project Management in Marketing Dual Award Exempt

10. Dual Award Introductory Certificate Professional Certificate Professional Diploma Chartered Postgraduate Diploma Interested to find out more about marketing? Develops a good understanding of marketing fundamentals in a short period Looking to advance your career? Focuses on tactical marketing activity, and understanding broader areas of marketing research, data, communications Getting into marketing management? Emphasis on measurability, operational decisions, planning and marketing management Aspiring to be a senior marketer? Addresses strategic level marketing planning and marketing’s influencing upon other business functions CIM Qualifications overview With appropriate CPD and Membership status

11. Dual Award What employers want Qualifications The CIM Professional Diploma in Marketing Managing Marketing Project Management in Marketing Structuring marketing department / Marketing team selection and structure optimisation / Departmental budgeting and resource allocation / Assessing risk / Scope resources time and funding / Use of project management tools to support marketing programmes / Monitor and measure outcomes

12. Dual Award What’s in it for you?  Improved employment prospects  Saves time  Saves money  Letters ACIM after your name…

13. Dual Award Access to marketing resources on main site www.cim.co.uk/resources  Market research reports  E-Books  Marketing glossary  Cutting edge  Full text journal articles  Company reports  Country reports  Newspaper articles  10 minute marketing guides

14. Dual Award Full access to the marketer online The Marketer online www.themarketer.co.uk Login with your ‘My CIM’ id to get full access to:  Case studies – ideal reference for assessments  ‘How to’ articles such as ‘How to exploit Digital Media’  Features on current issues such as ‘Coupon Comeback’  Expert columnists: Marketing law and Digital  Reports on topical issues including CIM’s Shape The Agenda papers

15. Dual Award CIM study support – Learning zone Learning Zone www.cim.co.uk/learningzonewww.cim.co.uk/learningzone (login to access green members area) Complete support service to CIM’s studying members.  Past exam papers  Examiner reports  Case studies  Study guides  Exam timetables  Recommended reading list

16. Dual Award Network with marketers  Learn and network at CIM events – discounted for members  www.cim.co.uk/events

17. How does it all work?

18. Dual Award First step… Complete your MA/MSc in Marketing degree

19. Dual Award Then… Enrol with a CIM Accredited Study Centre A list of over 300 study centres world-wide can be found on the CIM website A choice of study modes…part-time, intensive & online, distance learning etc. Assessment is by work-based assignments and you should be employed in a responsible marketing capacity in order to complete these.

20. Dual Award Next steps… Take CIM Assessments Study for and pass the 2 CIM units Enter for CIM Assessments Register for your CIM assessments online CIM Membership Register with CIM as a studying member using Dual Award form

21. Dual Award Register as a CIM studying member  You need to register as a CIM studying member (affiliate membership is awarded). There is only one way to register: Post Complete and return the application form in back of the Dual Award registration booklet.

22. Dual Award Register for CIM Assessments  Onlinewww.cim.co.uk/tandq/qua lifications/assessmententrywww.cim.co.uk/tandq/qua lifications/assessmententry  You need to be Logged into you’re ‘My CIM’ account  You must have applied for or be a CIM studying member to register for assessments. You may register for assessments in two ways:  Post Complete and return the paper Assessment entry form given to you by your tutor

23. Dual Award Register for CIM Assessments  Your study centre will inform you which units to enter for  There are 4 assessment sessions a year: March, June, September, December. You must register for your assessments before the deadline. December 2012 Exam week 4-5 Dec 2012 Results to students 1 March 2013 Certificates released Up to 12 weeks after 24 February Closing date for registration (paper) 28 Sept 2012 Closing date for registration (Online ) 5 October 2012

24. Dual Award Register for CPD CPD stands for Continuing Professional Development Free programme for CIM members – framework and incentive to record training  Proof that your knowledge is up-to-date  First step towards achieving Chartered Marketer status  As a studying member you get 35 hours of CPD credit per year just for studying your qualification. But…  Registration for CPD is not automatic you must either tick the CPD box when you register online as a CIM member or sign up at www.cim.co.uk/cpd or fill in the paper application form You can’t claim CPD retrospectively so don’t forget to sign up at the start of your coursewww.cim.co.uk/cpd

25. Dual Award Costs of studying CIM CIM Registration Fee CIM Assessment Entry Fees CIM Assessment Entry Fees Tuition Fees payable to the study centre Tuition Fees payable to the study centre £120, for a years CIM membership (£40 saving, normally £160) £75 for examinations and assignments Discuss with your study centre

26. Finally, best of luck with your studies!

27. Dual Award Organisations that employ CIM students who have qualified within the last 12 months… Allianz AMEX Avon Barclays Bayer Bosch BP BAT Canon Chevron Coca Cola Deutsche Bank Fiat GlaxoSmithKline Harley-Davidson Hewlett Packard HSBC IBM Intercontinental Hotels J. Walter Thompson KPMG

28. Dual Award Contd. Kraft Lego Lloyds Logica L'Oreal McDonalds Merck Sharp & Dohme Microsoft Molnlycke Nestle Nokia Nomura OSRAM Otis Panasonic Pfizer Polaroid UK Price Waterhouse Coopers Roche Rolls-Royce Royal Bank of Canada Royal Bank of Scotland

29. Dual Award Contd. Samsung Santander SAS Shell Siemens Tata Steel Tesco Linde Group The Royal Bank of Scotland Walt Disney Reuters TNT Total Toyota Unilever Virgin Vodafone Volvo Xerox Zurich

30. Dual Award Finally…any questions!