1. Sport Specific AFL Cover

2. November 09 to April 10 PIs Per Day AFL Online Traffic by Week

3. For advertising pages only PIs Per Month AFL Traffic by Month

4. Association Traffic from Nov 09 to Apr 10 Leader Board AssociationTotal PIs% of Traffic Eastern Football League (efl) 4,094,66015.365% VFL 1,058,9323.974% Northern Football League 1,053,2003.952% AFL Queensland - State League 1,038,3253.896% TAC Cup 1,013,7753.804% Western Region Football League 909,4763.413% Victorian Amateur Football Association (vafa) 888,8433.335% Essendon District Football League 731,1622.744% Sydney AFL 709,0432.661% Mornington Peninsula Nepean Football League 601,1952.256% Football Geelong 503,3411.889% AFL Queensland 482,3821.810% Yarra Junior Football League 481,3761.806% AFL Brisbane Juniors 477,0891.790% Yarra Valley Mountain District Football League 445,9201.673% Southern Football League (Vic) 427,2411.603% Moorabbin Saints Junior Football League 386,4011.450% Community Football WA 379,4921.424%

5. Association Traffic from Nov 09 to Apr 10 Leader Board AssociationTotal PIs% of Traffic Riddell District Football League 314,6901.181% Dandenong & District Junior Football League 296,1181.111% AFL Canberra 279,0921.047% AFL NSW ACT 254,4430.955% WAFL 246,3660.925% Ballarat Football League 236,4730.887% Goulburn Valley Football League 226,0580.848% Northern Territory Football League 225,0180.844% Murray Football League 204,8940.769% SANFL 203,7190.764% North Eastern Metro Junior Football Association 197,8770.743% Victorian Women's Football League 186,0760.698% Geelong and District Football League 186,0620.698% Ovens & Murray Football League 174,6080.655% Bendigo Junior Football League 168,2460.631% Gippsland League 159,2630.598% Ellinbank & District Football League 156,5410.587% Bendigo Football League 155,7520.584%

6. Association Traffic from Nov 09 to Apr 10 Leader Board AssociationTotal PIs% of Traffic Southern Tasmanian Junior Football League 155,4110.583% Black Diamond AFL 146,8910.551% Picola and District Football Netball League 146,5540.550% Southern Football League (SA) 144,9090.544% Alberton Football League 142,7030.536% Ovens & King Football League 140,9620.529% Frankston and District Junior Football League 139,9520.525% AFL Sydney West Juniors 136,2690.511% Central Highlands Football League 134,9000.506% Great Southern Football League SA 131,1310.492% Central Murray Football League 129,6790.487% AFLQ - Under 18 Development 128,4670.482% North Gippsland Football Netball League 125,4430.471% Sunraysia Football and Netball League 123,0060.462% Dandenong Ranges Junior Football League 121,6170.456% Kyabram District Football League 118,6640.445% Hampden Football Netball League 117,3990.441% Western Border Football League 116,0990.436%

7. Association Traffic from Nov 09 to Apr 10 Leader Board AssociationTotal PIs% of Traffic Heathcote District Football League Inc. 114,5590.430% AFL Sydney North and Sydney City Juniors 111,1640.417% AFL Victoria - Youth Girls 105,4850.396% AFL Sunshine Coast Juniors 102,7420.386% Tallangatta & District Football League 102,1570.383% Tasmanian State League (TSL) 101,6350.381% Maryborough Castlemaine District Football League 95,3850.358% Warrnambool & District Football Netball League 92,1750.346% Hume Football League 86,3530.324% Mornington Peninsula Junior Football League 83,1250.312% Mid Gippsland Football League 82,6410.310% AFL Riverina 79,2740.297% AFL Greater Sydney Juniors 78,2080.293% Colac & District Football & Netball League 77,4580.291% Loddon Valley Football League 76,8630.288% Hills Football League SA 76,3420.286% AFL Cairns 74,6470.280% AFL Sydney South Juniors 65,3840.245%

8. Association Traffic from Nov 09 to Apr 10 Leader Board AssociationTotal PIs% of Traffic Kowree Naracoorte Tatiara Football League 65,0330.244% Mallee Football League (Vic) 64,7100.243% Horsham District Football League 63,9120.240% Football Netball East Gippsland 61,5050.231% Wimmera Football League 61,2090.230% AFL Northern Territory Smarterweb 54,8560.206% Sydney Women's AFL 53,9330.202% South Fremantle DFDC 53,2460.200% North Central Football League 52,6280.197% Metro West Junior Football League 49,9370.187% Top End Australian Football Association 49,6660.186% AFL Tasmania 48,4550.182% AFL Canberra Junior League 48,2660.181% AFL Darling Downs 47,2670.177% AFL Townsville 46,9880.176% Lexton Plains Football League 45,0700.169% Albury Wodonga Junior Football League 44,9750.169% Traralgon & District Junior Football League 43,7100.164%

9. Association Traffic from Nov 09 to Apr 10 Leader Board AssociationTotal PIs% of Traffic Mid South Eastern Football League 43,4990.163% Perth DFDC 43,0820.162% Newtown Little League 43,0530.162% East Fremantle DFDC 42,6880.160% Golden Rivers Football League 40,5250.152% Northern Tasmanian Football Association 40,0610.150% Tamworth AFL 38,2560.144% Barossa Light and Gawler Football Association 38,2020.143% AFL Mackay 37,8870.142% South Australian Womens Football League 36,7940.138% Southern Football League (Tas) 35,9050.135% AFL Cairns Juniors 35,6790.134% AFL Central Coast Juniors 34,9010.131% Peel Football League 34,8280.131% Mininera and District Football League 34,7650.130% Sapphire Coast AFL 34,5110.130% AFL Wide Bay 34,3540.129% West Perth DFDC 34,3120.129%

10. Association Traffic from Nov 09 to Apr 10 Leader Board AssociationTotal PIs% of Traffic Miscellaneous Leagues 34,0360.128% South West Football League 33,9390.127% AFL Gold Coast Juniors 33,3400.125% Swan Districts DFDC 33,3060.125% AFL Capricornia 32,7890.123% East Perth DFDC 31,9950.120% Subiaco DFDC 30,6940.115% South West District Football Netball League 29,2500.110% Peel DFDC 27,9530.105% AFL Newcastle Juniors 27,6400.104% Northern Tasmanian Junior Football Association 27,0980.102% AFL North Coast 26,7010.100% Shepparton and Districts Junior Football League 26,1440.098% Millewa Football League 25,7940.097% Wangaratta & District Junior Football League 25,7440.097% River Murray Football League 25,7130.096% Sale and District Junior Football Association 25,5810.096% AFL Illawarra Juniors 25,3960.095%

11. Association Traffic from Nov 09 to Apr 10 Leader Board AssociationTotal PIs% of Traffic South West Junior Football League (WA) 24,7770.093% Central Gippsland Junior Football League Inc 24,4740.092% Adelaide Plains Football League 22,4930.084% Victorian Metro Superules 21,4360.080% Summerland AFL 20,9690.079% South Coast AFL 20,2350.076% Rebels Football Club 19,2340.072% Goldfields Football League 19,0440.071% Upper Great Southern Football League 19,0370.071% Central District Junior Football League 18,4390.069% Claremont DFDC 18,2550.069% Brighton Beach Junior Football Club 17,8650.067% Broken Hill Football League 17,8510.067% Warragul and District Junior Football League 16,6050.062% Central West AFL 15,7220.059% NSW Recreational Footy 15,5560.058% Sunraysia Junior Football League 15,1580.057% Omeo District Football League 14,6900.055%

12. Association Traffic from Nov 09 to Apr 10 Leader Board AssociationTotal PIs% of Traffic Upper Murray Football Netball League 14,5400.055% Darwin Football Association 14,1760.053% Great Southern Football League 13,6730.051% Queensland Recreational Footy 13,4950.051% AFL Central Australia 13,3530.050% Seymour District Junior Football League 13,2660.050% Bendigo Umpires Association 12,4420.047% Old Scholars Football Association 11,7230.044% Souths Superules 11,6630.044% WA Talent Program 11,4030.043% Aboriginal Football 10,9340.041% Riverland Football League 10,7780.040% AFL Sydney City Juniors 10,4040.039% AFL Queensland Womens League 10,1270.038% Castlemaine and District Junior Football League 9,9780.037% AFL Northern Rivers Juniors 9,9510.037% SA Recreational Footy 9,7390.037% Avon Football Association 9,6450.036%

13. Association Traffic from Nov 09 to Apr 10 Leader Board AssociationTotal PIs% of Traffic Spencer Gulf Football League 9,4710.036% Western Australian Amateur Football League 9,3940.035% Goulburn Campaspe Junior Football League 9,2500.035% WA Secondary Schools 8,9340.034% Northern Riverina Football League 8,5070.032% AFL Sydney South West Juniors 8,2970.031% Western Australian Womens Football League 8,0730.030% Mallee Football League (SA) 7,8670.030% Sale Umpires Association 7,5820.028% AFL Northern Territory 7,5740.028% AFL Mount Isa 7,5250.028% Lower South West Football League 7,4430.028% North Eastern Football League 7,3670.028% Portland Junior Football Association 7,2110.027% Western Border Junior Football League 7,1220.027% Benalla & District Football League 6,8720.026% Sturt FC SASFA Zone 6,7690.025% AFL NSW/ACT School Footy 6,4360.024%

14. Association Traffic from Nov 09 to Apr 10 Leader Board AssociationTotal PIs% of Traffic AFL Tasmania Women's Football League 6,4350.024% Goulburn Valley Umpires Association 6,0710.023% Ongerup Football Association 6,0620.023% Riverland Independent 5,9920.022% FootyWeb Training 5,9370.022% WorkSafe VCFL Country Championships 5,9150.022% Mid North Coast Junior AFL 5,8330.022% NSW/ACT Recreational Footy 5,6140.021% Eastern District Football League 5,4710.021% Footyweb Support 5,3590.020% Northern Territory Women's Football League 5,0630.019% AFLQ School Football 5,0570.019% Hills Football League WA 4,9000.018% Esperance District Football Association 4,8800.018% Latrobe Valley Umpires Association 4,3630.016% Ballarat Football Umpires Association 4,1930.016% Wagga District Junior Football League 4,0450.015% ACT Womens Australian Football League 4,0000.015%

15. Association Traffic from Nov 09 to Apr 10 Leader Board AssociationTotal PIs% of Traffic AFL Victoria Metropolitan Junior Championships 3,9270.015% Northern Tasmanian Football League 3,8480.014% Mortlock Football League 3,7230.014% VCFL Area Managers 3,7230.014% Busselton & Districts Junior Football Association 3,6910.014% North Pilbara Football League 3,5620.013% Hamilton Junior Football League 3,4670.013% Eastern Eyre Football League 3,4570.013% South Gippsland Umpires Association 3,4520.013% Great Northern Football League 3,4480.013% Gippsland Football 3,3320.013% Port Pirie Junior Football Association 3,2640.012% Coreen & District Football League 3,2030.012% South Australian Country Football Championships 3,1970.012% Yarra Ranges Umpires Association 3,1430.012% MCC Herald Sun Competition 2,7630.010% South Adelaide School Football 2,6280.010% South Coast Junior AFL 2,3400.009%

16. Association Traffic from Nov 09 to Apr 10 Leader Board AssociationTotal PIs% of Traffic AFL Victoria Recreational Footy 2,2830.009% AFL Masters Queensland 2,2510.008% International Cup 2,1570.008% Norwood School Football 2,1180.008% Leven Football Association 1,9120.007% Central Midlands Coastal Football League 1,8860.007% Central Wheatbelt Football League 1,8850.007% Kangaroo Island Football League 1,8790.007% Southern Districts Junior Football Association 1,8480.007% AFL Queensland Smarterweb 1,8420.007% Port Adelaide School Football 1,8150.007% Wadeye Football League 1,7710.007% Metro South Junior Football League 1,6770.006% Newman National Football League 1,6600.006% WA Country Football League 1,6320.006% AFL Masters Carnival 1,6260.006% AFL North Coast Juniors 1,6200.006% East Kimberley Football League 1,4880.006%

17. Association Traffic from Nov 09 to Apr 10 Leader Board AssociationTotal PIs% of Traffic North Adelaide School Football 1,4540.005% SWANS CUP 1,4130.005% Nambour and Hinterland AFC 1,3690.005% WA Recreational Footy 1,3110.005% Kyneton District Junior Football League 1,2110.005% Australian Football - 150 Years 1,2050.005% North East Umpires Association 1,0900.004% AFL Training Test League 1,0390.004% North West Football Association 1,0380.004% Augusta-Margaret River Junior Football Association 1,0320.004% Lara Little League 1,0150.004% Western District Umpires Association 9580.004% Waverley Junior Football Association 9160.003% Stawell 13 and Under Football Association 8780.003% North West Junior Football Union 8650.003% Boots For All 8640.003% Mercantile Football League 8450.003% Far North West Sports League 8350.003%

18. Association Traffic from Nov 09 to Apr 10 Leader Board AssociationTotal PIs% of Traffic Benalla & District Junior Football League 7850.003% AFL Katherine 7590.003% Western Australian Sunday Football League 7460.003% AFL Gove 7340.003% NTFUA - Tasmania Umpires Association 7040.003% Gascoyne Football Association 6710.003% Central District School Football 6630.002% West Kimberley Football Association 6370.002% AFL Barkly - Vic 6270.002% Northern Areas Football Association 6270.002% Southern Tasmania High School AFL 5890.002% South West Junior Football League (NSW) 5830.002% Fortescue National Football League 5650.002% AFL Barkly - NT 5580.002% Yorke Peninsula Football League 5350.002% North Eastern Football Union Inc 5120.002% Women's National Championships 5110.002% Central Midlands Coastal Junior Football Council 4830.002%

19. Association Traffic from Nov 09 to Apr 10 Leader Board AssociationTotal PIs% of Traffic King Island Football Association 4630.002% Tiwi Islands Football League 4310.002% Whyalla Football League 4270.002% Western Australian Football Association 4210.002% Mid Murray Football Association 4200.002% AFL North West Junior Competitions 4160.002% Goldfields Junior Football League 4090.002% Port Lincoln Football League 3950.001% West Adelaide School Football 3670.001% West Pilbara Junior Football League 3580.001% VAFA Coaches Association 3500.001% Ararat & District Junior Football Association 3470.001% Central Kimberley Football League 3260.001% Masters Australian Football Tasmania 3240.001% South East Football Umpires Association 2990.001% Great Flinders Football League 2760.001% MAF Carnival 2640.001% Woodville 2620.001%

20. Association Traffic from Nov 09 to Apr 10 Leader Board AssociationTotal PIs% of Traffic Far West Football League 2510.001% AFL NSW/ACT 2008 Regional Championships 2460.001% Groote Eylandt Football League 2430.001% Woodville-West Torrens School Football 2020.001% Great Northern Junior Football League 2010.001% Mid West Football League 1970.001% Huon Mini League Football Association 1930.001% Moorabool Valley Little League 1850.001% Panther League and Sunday Mini's Umpires Panel 1790.001% North Midlands Football League 1750.001% Lower South West Junior Football Association 1740.001% Western Australian Youth Girls 1660.001% VCFL Forum 1650.001% AFL Masters 1580.001% Yarrawonga and District Little League 1560.001% Picola & District FL 1510.001% NT Recreational Footy 1490.001% Traralgon Umpires Association 1420.001%

21. Association Traffic from Nov 09 to Apr 10 Leader Board AssociationTotal PIs% of Traffic ACT Recreational Footy 1350.001% Tasmania Recreational Footy 1350.001% Rochester Football Club LL 1110.000% Woomera & Districts Football League 1070.000% Casterton Coleraine Junior Football Association 1040.000% North Sydney Bears AFL 1000.000% Mansfield Junior Football League 970.000% Naracoorte and Districts Primary School Football 920.000% Devonport & District Junior Football Association 910.000% Cobram and District Junior Football League 900.000% AFL Sydney West 890.000% Adelaide Plains Football League Umpires Association 870.000% Gippsland Umpires Association 790.000% Yorke Peninsula Football League Umpires Association 780.000% Broken Hill Junior Football League 710.000% Central Murray Football League Umpires 710.000% Central Murray Umpires Association 650.000% Frankston & District Junior Football Umpires Association 650.000%

22. Association Traffic from Nov 09 to Apr 10 Leader Board AssociationTotal PIs% of Traffic North East Metro Junior Football Umpires Association 560.000% Solomon Islands Australian Rules Football Association 560.000% Maryborough / Castlemaine Umpires Association 550.000% Warrnambool Umpires Association 540.000% Wimmera Umpires Association 540.000% Mercantile Football Association Umpires Association 490.000% East Gippsland Umpires Association 480.000% Springfield Junior AFL Association 480.000% NTJFA Umpires Association 450.000% School Football SA 440.000% North Eastern Metropolitan Junior Football Association (NEMJFA) 420.000% Elcho Island Football League (EIFL) 410.000% Myrtleford and District Junior Football League 390.000% Glenelg School Football 380.000% Peel District Umpires Association 380.000% Sydney AFL Umpires Association 380.000% Whyalla Football League Umpires Association 360.000% AFL Canberra Umpires Association 330.000%

23. Association Traffic from Nov 09 to Apr 10 Leader Board AssociationTotal PIs% of Traffic AFL Cairns Umpires Association 320.000% AFL Bundaberg Wide Bay Umpires Association 310.000% Avon Football Association Umpires Association 300.000% North Central Umpires Association 280.000% Southern Umpires Association (Vic) 270.000% AFL Gold Coast Juniors Umpires Association 260.000% Hedland Junior Football Association 260.000% Sapphire Coast AFL Umpires Association 260.000% South Fremantle JFD Umpires Association 260.000% Southern River Falcons 250.000% Victorian Womens Football Umpires Association 250.000% Colac & District Football Umpires Association 220.000% Geelong Football Umpires Association 220.000% Riverina Umpires Association Umpires Association 220.000% Northern Territory Football Umpires Association 210.000% VCFL Umpire Associations 200.000% Bairnsdale & District Junior Football Association 190.000% Combined Southern Leagues Football Umpires Panel 190.000%

24. Performance YTD SportingPulse has managed to sign material network partnerships with Defence Force Recruitment and Swisse Vitamins for Season 2010. Both deals were of significance and we expect further deals to be signed in the coming quarter. Commercialisation Agreements Football Associations are saving over $200,000 per annum in software costs through it’s partnership with SportingPulse. Whilst the entire FootyWeb system is provided at no cost to the game, the aim is to offset this cost by advertising sold on your websites. Once the costs are covered, you will also share 50% of advertising revenue. Growth Opportunities To maximise the opportunities for 2010, It is important that any association that isn’t actively using their website is encouraged to do so. The commercial returns will continue to increase as league and club websites become more widely used. Driving traffic through websites as much as possible will help generate additional income. This can be done by using the websites as the primary communication tool. This can include things like putting newsletters online, not printing fixtures and ladders and also using the Communicator product to send emails with links to content on your website. Simple promotion of your website and making your website the source of all news, events and information will drive traffic and loyalty to your site, and save administration costs in both photocopying of information and constant phone calls. Thus, by using your site as a central hub, you can not only generate income, but also immediately save on costs. Performance and Opportunities

25. What’s new? SportingPulse has appointed a new Sales Director, Chris Oliver. Chris now leads a sales team within SportingPulse, which complements the 40 sales staff within News Digital Media representing us with digital media agencies, represented in all states. SMS is now available via Communicator for all Leagues and Clubs. Currently SMS Credits can be purchased by contacting our Support Team on 1300 139 970 to communicate with all your Members in the Membership Database Have your Clubs signed up to PayMySport yet? If not, please visit www.paymysport.com and see why a record amount of Clubs across FootyWeb signed up to use PayMySport for Online Registration payments. Get in early and get your Clubs set-up for Season 2011.www.paymysport.com The latest version of Sportzware Online included new functionality called “Clash Resolution” and also “Regrading” which sits in the Competition tab. Clash Resolution allows you to instantly see if you have any fixture clashes at particular venues and allows you to resolve them immediately. Regrading allows you to swap teams within Competitions to ensure a more evenly balanced fixture moving forward. Have your Clubs participated in “Kick for your Club” yet? There are fantastic weekly prizes to give away including a cash prize of $5000 to one club in each state who manages to kick the most metres. Get your club to visit http://www.defencejobs.gov.au/armyaward/kickforclub.aspx for more details.http://www.defencejobs.gov.au/armyaward/kickforclub.aspx Don’t forget the Army Challenge Award either. Total prize pool for the Army Challenge Award stands at just under $100,000. Visit http://www.defencejobs.gov.au/armyaward/about.aspx for more details and to see which players nationwide are displaying the outstanding courage, initiative and teamwork on the local footy field thus far.http://www.defencejobs.gov.au/armyaward/about.aspx What’s new at SportingPulse

26. What’s coming up One major development taking place as we speak is the popular Fixture Grid which we hope to finish off soon and get it ready in time for the start of season 2011. The Fixture Grid is one enhancement that we’ve constantly been asked to add to Sportzware Online so we’re happy to announce this will be done shortly. Contacts & Services is due for release shortly as well. This development allows Clubs to quickly update on a yearly basis exactly who at their Clubs fill various positions from President through to Secretary etc so you’ve got an up to date database of important contacts at your Clubs and who you can easily communicate with via Communicator if you like. SportingPulse is officially moving offices in July from Vermont to East Melbourne opposite the MCG in the heart of the Melbourne sporting precinct. Stay tuned for new contact details in the near future! Help Us, Help You! At SportingPulse we’re always looking for feedback on how we can improve our products and service. In order to understand how we can make FootyWeb even better, we actively encourage you to contact and tell us what we could do to improve FootyWeb and make it better for everyone. If you have any good ideas, please email the Football Account Manager at t.costanzo@sportingpulse.com Feedback and Upcoming Developments