1. Unit 4 Seminar: Program Planning The Big Picture

2. Seminar Agenda Course updates and questions Course updates and questions Review program planning steps Review program planning steps Discuss application of social marketing techniques to address health problems and behaviors Discuss application of social marketing techniques to address health problems and behaviors Application Exercise Application Exercise

3. Program Planning Steps 1. Review the needs assessment 2. Convene an advisory panel 3. Budget for planning 4. Write & review mission statement 5. Write and review program goals and program objectives 6. Select a theory 7. Review other programs

4. Program Planning Steps continued 8. Budget for program 9. Estimate time 10. Select strategies and activities 11. Plan evaluation 12. Collaborative relationships Write component specific behavior and learning objectives 13. Pilot test the intervention 14. Implement the program

5. What is social marketing? How is social marketing different from marketing? Why is social marketing relevant to health planning? Can you think of examples of social marketing campaigns?

6. Well known social marketing campaigns... Florida “Truth” campaign Florida “Truth” campaign “5-a-day” campaign “5-a-day” campaign Others?? Others?? Excellent summary of social marketing resources for public health professionals: http://www.cdc.gov/nccdphp/dnpa/socialmarketing/training/re sources.htm

7. Key concepts in social marketing Exchange Exchange Evolving behavior Evolving behavior Marketing Mix (4 P’s) Marketing Mix (4 P’s) Product, price, place, promotion Product, price, place, promotion Positioning strategy Positioning strategy Market segmentation Market segmentation

8. Questions???

9. Application Let’s discuss planning an intervention to address adult cigarette smoking behavior in the community or workplace setting. Consider the factors that promote and perpetuate smoking. Consider the factors that promote and perpetuate smoking. Consider your program goals and objectives. Consider your program goals and objectives. Consider the activities your intervention will involve. Consider the activities your intervention will involve.

10. Application continued Let’s discuss applying concepts of social marketing to our smoking program What can your program give adults in exchange for quitting smoking? What can your program give adults in exchange for quitting smoking? What are some nontraditional channels of delivery that could be used to reach smoking adults in your community or in a worksite in your community? What are some nontraditional channels of delivery that could be used to reach smoking adults in your community or in a worksite in your community?

11. Wrap-Up Reviewed course updates Reviewed course updates Discussed program planning steps Discussed program planning steps Discussed social marketing Discussed social marketing Applied concepts Applied concepts Questions for me? Questions for me? Until we chat again... have a great week! Until we chat again... have a great week!