4. What others say… “In our last quarterly meeting, our donors noted the marked improvement in the quality of our proposals. This course has taught me things you never learn in universities!” Dr. William Anzo, Kapoeta Heath Mission, South Sudan “A most excellent Course. I recommend it to anyone interested in improving their project design skills”. Patrice Lumumba, the C.O.O, Heal Africa, Democratic Republic of Congo “After the training, I was able to approach a donor to fund my MA. research. work” Muriuki Karinga, film and theater technology M.A student, Kenyatta University, Kenya “I have learnt a lot. Thank you Asset Africa”,Nurkiz Yacipi, Development professional,Turkey “This training is Stephen Cheche, former HR director at National Museums of Kenya, “ current PhD finalist, Mt. Kenya University

5. INTRODUCTION The 10 week, PROPOSAL WRITING AND FUND RAISING ONLINE TRAINING COURSE is meant for those participants whose busy work schedules or other logistical constraints may not avail them time to attend the open training normally conducted in 3-5 day workshops. While the open workshop format allows for a one to one sharing of information and feedback between the participant and the trainers, the online format, on the other hand, provides the trainee with the leeway to engage the trainer exclusively from his/her personal work perspectives which the limitations of a workshop normally curtails.

6. Introduction cont’d This course normally takes 10 weeks to complete. However, this duration may be reduced or escalated upwards depending on the availability of the trainee to read the materials and submit his/her assignments on time. After the successful completion of the course, you will be awarded with a sealed certificate with grading in the following order:  80-100 Distinction  65-79 Upper Credit  50-64 Credit  40-49 Pass

7. COURSE CONTENT Below you will find course content, which has been broken down into topics and their objectives for each week. After you read the materials and email back to us for review, you will expect to hear from us within 48 hours. It is our expectation that you will engage us as much as possible especially in clearing any grey areas you may have in relation to proposal writing and fund raising.

8. NEED FOR THE COURSE  Donor resources are usually limited and in great demand from competing needs.  Consequently, donors have to decide where best to use these diminishing resources in terms of geographical area, region, problem issue or challenge.  This means that your organization needs to contextualize your project in such a way that you show that the problem or opportunity being addressed fits the donor concerns, that tackling the problem or using the opportunity in the area or areas defined in the project is important, and that the potential benefits to the targeted beneficiaries are significant and sustainable to fit within the broader aim of the project.

9. NEED FOR THE COURSE-CNT’D  When writing project proposals for purposes of accessing donor funds, many writers confuse it with thesis writing and miss out on donor funding. This training will equip you with skills on the nature, extent and quality of information you need to provide the donor with.  It will be appreciated that Proposal Writing & Fund raising activities form the backbone of any development organization; hence, for sustainable strategies, organizations must enhance their skills and capacity on fundraising and proposal writing by equipping their key members of staff with the emerging and modern trends in Proposal Writing & Fund raising today.

10. Course objectives  OVERALL OBJECTIVE: To increase access to diverse sources of donor funds through the upgrade of key competencies in proposal writing and fund raising among key personnel in NGOs, INGOs, FBOs, County governments, colleges and universities, research institutions and other professionals in the development sector.  From the foregoing, this training aims at enhancing your performance outcomes through the systematic movement and upgrade of your proposal writing and fund raising skills through the four levels of competence, thus;

11. Course objectives-Cnt’d  Unconscious Incompetence---I don’t know that I don’t know  Conscious Incompetence---I know (that) I don’t know  Conscious Competence---I know (that) I know—e.g. when you first learnt driving a car..  Unconscious Competence---I know it so well that I don’t need memorizing it to perform it well/I know it so well I can now teach/train another person on it!

12. We do assume that this process will enable you to take your capacity in proposal writing and fund raising to this level …… (iv). If we do this, we then, in our view, will have achieved our objective! It is our hope that through this training, you will gain skill(s) which will impact and positively influence your resource mobilization perspectives to produce more and better deliverables, and in a timely manner for your organization!

13. TOPICS WEEK 1: Preliminaries Preliminaries.. Objective: To identify learner’s training needs Expected Outputs: i) A list of training expectations ii) An essay

14. WEEK 2: Key Fund Raising Tips & Concepts Used in Proposal Writing & Fund Raising  Objective 1: Correctly Identify at least 20 tips for successful fund raising activities for development projects  Objective 2: Correctly Identify and demonstrate appreciation of common terminologies applied in proposal development Expected Outputs: An essay

15. WEEK 3: Log Frame Design Objectives: Demonstrate an appreciation of the role of the Log Frame Approach in the design of a project Expected Outputs: A complete Log Frame for a project

16. WEEK 4: Proposal Development i. Cover Page ii. Executive Summary iii. Organization Background  Objectives 1:Correctly identify the contents and layout of a cover page  Objectives 2:Correctly identify the format and contents of the executive summary  Objectives 1:Correctly identify the key content items for the Organization background  Expected Outputs: i) A cover page ii) An essay

17. WEEK 5: Proposal Development v) Problem Statement vi) Goal Statement Objectives 1:Demonstate an appreciation of the content and the role of a well designed problem statement in accessing funding Objectives 2:Correctly identify components and structure of a goal statement Expected Outputs: i) An essay ii) Two goal statements

18. WEEK 6: Proposal Development vii) Objectives viii) Activities xi) Outputs x) Expected Outcomes xi) Risks and Assumptions  Objectives 1:Correctly identify the key elements of an objective  Objectives 2:Correctly identify activities and outputs  Objectives 3:Demonstrate an appreciation of intervention outcomes and their structure  Objectives 4:Demonstrate an appreciation of project risks and assumptions Expected Outputs: Assorted tasks

19. WEEK 7: Proposal Development xii) Project Management xiii) Project Sustainability xiv) Monitoring and Evaluation xv) Budget  Objective: Correctly identify key elements of the project management  Objective: Correctly identify key factors for project sustainability  Objective: Demonstrate an appreciation of the relevance of monitoring and evaluation for in ensuring/enhancing project/intervention success  Objective: Correctly identify key factors and processes for budgeting  Expected Outputs: Assorted Tasks

20. WEEK 8: Designing effective Fund Raising Strategies & Online Fund Raising  Objective1: Demonstrate an appreciation of the role of (diversified) fund raising strategies to enhance access to donor funding  Objective1: Demonstrate an appreciation of the effective application of online fund raising to increased access to wider scope of donor funding sources  Expected Outputs: i. A fund raising Plan ii. An essay

21. Who should benefit from this course Executive Directors Project Managers Project Officers Project Coordinators Monitoring and Evaluation personnel Government and County Heads of Programs Contracts & Grants Staff administrators Finance staff Planning & Budgeting staff Heads of institutions Researchers seeking for funding Those aspiring for careers among INGOs/NGOs/FBOs, CBOs Anyone involved in proposal writing, fund raising and resource mobilization in their organizations

22. Course Fees This is a discounted course and organizations and individuals pay in the following manner: 1 USD 375 2-3USD 750 4-5USD 1250 6-8USD 1950

23. Week 9:Training Review/Award of certificate  Training review  Planning for future  Presentation of Certificate

24. Course Registration Find attached the course registration form. Once the form is filled in, kindly email it/them to: Lillian Ateng’ Training Coordinator Asset Africa Institute, Trust Mansion Hse, Tubman Road off Koinange Street P.O. Box 12903 – 00100, Nairobi, Kenya Phone: +254 -722 469454/720986965, www.assetafrica.co.ke Email: info@assetafrica.co.ke / assetafrika@gmail.com