1. An Independent Licensee of the Blue Cross and Blue Shield Association Blue Cross of Idaho ONLINE LEARNING CENTER March 10, 2015

2. 2 Pinpoint Global Communications Confidential |2 Blue Cross of Idaho’s Online Learning Center Overview Pinpoint Global Position in the Medicare Market BCBSA – Pinpoint National Master Business Agreement Blue Cross of Idaho’s Online Learning Center Demo Pricing and Availability Agenda

3. 3 The Online Learning Center is a standalone, cost- effective online platform designed to inform, train and certify Blue Cross of Idaho’s four major constituent groups; brokers, vendors, partners, and public consumers. Online Learning Center – What Does it do?

4. Brokers, Providers, and Partners have exclusive access to certification, education, and training related to ACA and Blue Cross of Idaho products. eLearning modules can be accessed anytime, from anywhere. Can be used to access latest info and serve as a reference tool. 24/7 ACCESS FLEXIBLE LEARNING Online access means learning when users need it most, and on their terms. No classroom scheduling or travel is required. CLOUD BASED Online Learning Center – Key Features

5. 5 To make training relevant, CMS compliant, and educational. Medicare Advantage Certification is required for all brokers. Our Medicare Certification Course is a better choice — Meets all CMS requirements — Less expensive than competitors’ offerings — Faster to complete than other certification courses The highly customized platform also allows us to develop, deploy, manage, and track many other education & training courses. Why Have we Created it?

6. 6 Our corporate strategic goal is to become Idaho’s market maker. Recognized by BCBSA as “Thought Leaders” in this area. Our competitors do not have a learning center as robust as ours. We are focused on educating members, providers, and brokers. Alignment with our Strategic Goals

7. 7 Our brand position is to help Idahoans secure their independence. The Online Learning Center allows independent learning, and continuous access for users at their own pace. — Slow learners have no fear of holding up others. — Rapid learners don’t feel “held back”. — All learners can access information in real-time, at their convenience. For brokers, the Online Learning Center is their own personal resource center For Providers, offices can use the Online Learning Center to train staff individually or as a group. Group Administrators can learn about new tools, take refresher training, or enroll in information seminars at their leisure. Alignment with our Brand Position

8. 8 DecOct 2013 2015 Added Functionality Blue Cross of Idaho selects Pinpoint as vendor for Medicare Certification System (MCS) ACA Curriculum Added Platform Redesign Deployed Training/Certification platform for Medicare Certification Deployed State of Idaho “Wellness” Curriculum to State employees (15,000 users) Certified over 2,000 brokers and 1,000 employees Created Online Learning Center/expanded user audience Brokers/sales agents Blue Cross of Idaho contractors/temporary employees Partner Community Provider Services (20,000 users) Event Management Tool Course Authoring Tool Curriculum Management 2014 Community Outreach Lifecycle Phase Review/Revise Existing Courseware Admin Support//Develop/Deploy Online Learning Center History Medicare Advantage Certification OCTAUGOCT DEC JUN AUG DEC

9. 9 All Brokers Medicare brokers are required to complete annual CMS certification, and a separate course on Blue Cross of Idaho products. All other brokers receive training on Blue Cross of Idaho products and ACA related educational materials. Providers Mandatory compliance training can be delivered and tracked for 20,000+ providers state-wide. Group Administrators As new products and tools are introduced, the Online Learning Center can host self-paced tutorials, training resources, and Webinar registration. Who is it for?

10. 10 Pinpoint Global Communications Confidential |10 Founded in 1999 Privately Held & Profitable Provides Web-Based Compliance & Learning Management Systems Health & Life Insurance Client Focus Partnered with AHIP from 2009 to (July) 2012 to provide Medicare Advantage & Part D Certification Medicare Certification System (MCS) has certified > 250,000 agents Built CMS compliant training courses to be intuitive & broker centric Pinpoint Overview & Medicare Experience

11. 11 Benefits of the NMBA No cost for National Medicare Certification for Non-Sales Blue employees Lower cost National Medicare Certification for Blue Plan Sales Agents Dynamic training adhering to CMS guidelines Simplified purchase agreement for MCS licenses Guaranteed certification deployment 2 weeks from contract execution Comprehensive and flexible reporting and user administration tools Pinpoint – BCBSA NMBA

12. 12 Pinpoint Global Communications Confidential |12 Online Learning Center Demonstration

13. 13 Blue Plan Price $6,995 Branded Blue Plan Medicare Certification Home Page 24 x 7 access to Blue Plans Product and Compliance Training $40.00 for National Medicare Certification for Non-Sales Blue employees $80.00 license for Broker Certification license for agents/brokers Integrated Reporting (for all training on the site) and User Administration Certificate Upload 13 Online Learning Center Pricing & Availability 30% DISCOUNT OFF LIST PRICE