2. When it involves do a link audit on our web site web pages for factors such as to find out why our site has actually been punished or to determine why a competitor ranks above us for a specific keyword phrase, it is necessary to take into account numerous metrics that will aid us boost the competitiveness of our pages.

3. 3 Important Metrics Of Link Auditing 1) Number of incoming links 2) Number of outgoing links (OBL) 3) Anchor text distribution

4. 1) Number of incoming links Among the initial factors we need to do when examining our target website web page(s) is to discover incoming links. A lot more specifically, we need to figure out the total volume of backlinks that our page has currently obtained. Then we have to count the variety of back links that indicate our web page simply from one-of-a-kind referring domain names. So also if we have a great deal of incoming links for a low-medium affordable keyword term, permit’s claim for our instance 500 backlinks in complete but just 10 referring domain names, that means that our hyperlink structure efforts up until now just weren’t really efficient due to the fact that most our incoming links are originating from the exact same referring domains.

5. 2) Number of outgoing links (OBL) One more factor that we have to consider is the volume of outbound web links (OBL) on pages that we acquire hyperlinks from. This is especially crucial with all changes that Google implemented to their formulas. A quite high number of outbound links from certain web pages could mean that the solo function of these pages is for abnormal web link structure activities.

6. 3) Anchor text distribution A third aspect that we need to think about quite seriously is the anchor text distribution. Initially we should accumulate anchor message information for all incoming links and afterwards analyze their circulation. A heavy usage of specific match anchor text for non-branded terms will certainly increase a red flag to Google and various other search engines as an unnatural web link building activity with only objective to manipulate organic positions.

7. PPT Created By: ClickMatix – Backlink Audit And Removal Service