1. Thank you for joining us “WIPP is a national nonpartisan public policy organization advocating on behalf of nearly one million women-owned businesses and representing fifty- seven business organizations.” Barbara Kasoff, President Women Impacting Public Policy © Copyright 2012 Starling Media Services, Inc. All Rights Reserved. Do not duplicate or distribute without permission.

2. Visible Leadership with Social Media By Elaine Starling, President of Starling Media Services, Inc.

3. Elaine Starling StarlingMedia.com Business Insighter and Marketing Innovation Expert Passionate Small Business Advocate 2010 WIPP Member To Watch Soon to be Author! © Copyright 2012 Starling Media Services, Inc. All Rights Reserved. Do not duplicate or distribute without permission.

4. Agenda 1.Three secrets to being seen 2.What makes you stand out as a valuable leader 3.The five leadership strategies 4.How to apply the leadership strategies immediately in social media 5.Your next step to instant leadership visibility © Copyright 2012 Starling Media Services, Inc. All Rights Reserved. Do not duplicate or distribute without permission.

5. Defining Leadership Mutual Benefit Mutual Delivery on Commitments Mutual Under- standing © Copyright 2012 Starling Media Services, Inc. All Rights Reserved. Do not duplicate or distribute without permission.

6. Automatic Leadership 27,000,000 90,000 300 You © Copyright 2012 Starling Media Services, Inc. All Rights Reserved. Do not duplicate or distribute without permission. Connected, by Nicholas A. Christakis and James H. Fowler The “Three Degrees of Influence Rule”

7. Leaders Seek Leaders Follow LeadPanic © Copyright 2012 Starling Media Services, Inc. All Rights Reserved. Do not duplicate or distribute without permission. “The Survivors Club” by Ben Sherwood 90% of People Are looking for YOUR leadership The “10/80/10 Rule”

8. 1. Three Secrets to Being Seen Relevant Interesting & Consistent Delivery Specific Actions & Rewards © Copyright 2012 Starling Media Services, Inc. All Rights Reserved. Do not duplicate or distribute without permission.

9. Relevant PainPassion © Copyright 2012 Starling Media Services, Inc. All Rights Reserved. Do not duplicate or distribute without permission. Shared Values

10. Interesting & Consistent Delivery 1 Entertaining 2 Easy to Understand 3 Effective (Memorable) © Copyright 2012 Starling Media Services, Inc. All Rights Reserved. Do not duplicate or distribute without permission.

11. Specific Actions & Rewards DO GET © Copyright 2012 Starling Media Services, Inc. All Rights Reserved. Do not duplicate or distribute without permission.

12. 2. What Makes You Stand Out 1.Provide context – define the situation or term 2.Explain why it’s important 3.Describe how it works, step-by-step 4.Predict how it might turn out © Copyright 2012 Starling Media Services, Inc. All Rights Reserved. Do not duplicate or distribute without permission.

13. 3. The 5 Leadership Strategies © Copyright 2012 Starling Media Services, Inc. All Rights Reserved. Do not duplicate or distribute without permission. Connect Hi, I’m NAME. We’re both in WIPP Let’s connect. WIPP Linkedin Group FB: WIPPWeDecide T: WIPPWeDecide Y: WIPPWeDecide

14. The 5 Leadership Strategies © Copyright 2012 Starling Media Services, Inc. All Rights Reserved. Do not duplicate or distribute without permission. Connect Comment Here’s something useful I found that relates to your topic. WIPP Linkedin Group FB: WIPPWeDecide T: WIPPWeDecide Y: WIPPWeDecide

15. The 5 Leadership Strategies © Copyright 2012 Starling Media Services, Inc. All Rights Reserved. Do not duplicate or distribute without permission. Connect Commen t Share Check this out! I got a new contract thanks to this WIPP training! LINK

16. The 5 Leadership Strategies © Copyright 2012 Starling Media Services, Inc. All Rights Reserved. Do not duplicate or distribute without permission. Connect Comment Share Endorse Hi, I’m NAME and I solve this problem. I participate in WIPP because it allows me to DO THIS and receive THIS BENEFIT. If you’re like me and you want to achieve a similar result, you should check this out.

17. The 5 Leadership Strategies © Copyright 2012 Starling Media Services, Inc. All Rights Reserved. Do not duplicate or distribute without permission. Connect Comment Share Endorse Act Take Action: Opt-in, Contact, Participate, Buy, etc.

18. 3. The 5 Leadership Strategies © Copyright 2012 Starling Media Services, Inc. All Rights Reserved. Do not duplicate or distribute without permission. Connect Comment Share Endorse Act

19. 4. Apply Leadership Through Social Media © Copyright 2012 Starling Media Services, Inc. All Rights Reserved. Do not duplicate or distribute without permission. Connect: WIPP Members Legislative Members Affiliate Members Sponsors Comment: Context Importance Steps Predictions Inspired Action Share: Guest blog Resources Congratulations Case Studies Strategies Mentions (Lists!)

20. 5. Instant Leadership Visibility Join US! WIPP Linkedin Group FB: WIPPWeDecide T: WIPPWeDecide Y: WIPPWeDecide http://blog.wipp.org © Copyright 2012 Starling Media Services, Inc. All Rights Reserved. Do not duplicate or distribute without permission. ConnectCommentShareEndorseACT

21. WIPP Blog Topics WIPP Economic Blueprint Your WHY © Copyright 2012 Starling Media Services, Inc. All Rights Reserved. Do not duplicate or distribute without permission. Federal spending controls Small biz taxes Access to capital Procurement Healthcare Energy & Environment Telecommunications & Technology What you think What you discover Who you follow/watch What you like Resources you use Tools that help Why you do it

22. Thank You! Q&A © Copyright 2012 Starling Media Services, Inc. All Rights Reserved. Do not duplicate or distribute without permission. What will you implement TODAY? Elaine Starling L: ElaineStarling FB: ElaineStarlingSocial Media T: ElaineStarling Y: 1ElaineStarling B: http://starlingmedia.wordpress.comhttp://starlingmedia.wordpress.com