1. Best Web Practices to Promote Membership Kevin Bergschneider Katia Gelman

2. Membership Join Process

11. Membership Renew Process

16. My Recruitment Page

17. Connecting Visitors to Membership Information 42 of 43 Section sites had a hyperlink to AWWA.org 39 have a page dedicated to membership 12 have broken membership links 7 have a clear call to join 5 have information about membership renewal

18. How To Better Promote Membership? Communicate value of membership, advantages of being AWWA member and how membership can help members professionally Membership content should be tailored for the user and not the organization –Keep message very simple and concise –Remind users to stay current with their membership –Create clear call to action so user knows what to do –Use buttons or links, bullets and compelling headlines

19. Promote membership in multiple locations (header, footer, sidebar and body copy) How To Better Promote Membership?

20. Promote membership, detailing benefits and link to “Join” on: –Home page –“Membership” stand-alone page Highlight Q&A list of most common questions Position button “join/renew” above the page fold How To Better Promote Membership?

22. To avoid broken links, make them generic –http://www.awwa.org/membership/join.aspx www.awwa.org/join Avoid specifying exact price Replace “click here” with more descriptive name/words to provide a little boost through search engine optimization (SEO) –Example: “fill out individual membership application”.

23. How To Better Promote Membership? Ask questions: –What drives users to become members? –What are members looking for? Incentives/benefits/value?

24. Questions?