1. 3M Display & Graphics © 3M 2009. All Rights Reserved. Predict. Measure. Optimize. Control. Realizing the Full Potential of Digital Communication Networks Content

2. 2 3M Display & Graphics © 3M 2009. All Rights Reserved. Digital Communication Networks (DCN): A Promising Marketing Technology  Timely content delivery at point of purchase  Targeted, easy-to-update messaging  High visibility of LCD screens  Entertaining, dynamic media On-site digital displays offer several advantages over TV, radio, and print marketing, including:

3. 3 3M Display & Graphics © 3M 2009. All Rights Reserved. The Problem with Current DCN Setups Despite this exciting potential, DCNs can be problematic. They…  Add to “visual clutter” in busy environments  Can be prohibitively expensive to install and implement  Are complex, costly, and time-consuming to populate with relevant content across multiple properties  Require approval from many stakeholders with conflicting agendas

4. 4 3M Display & Graphics © 3M 2009. All Rights Reserved. The Biggest Problem of All: You’re Not in Control  Impossible to know if the content you’re showing is truly driving maximum possible revenue  Incredibly difficult to measure ROI  No ability to reveal consumer insights  Lack of accountability using existing software and tools DCNs present some of the same challenges as traditional marketing efforts:

5. 5 3M Display & Graphics © 3M 2009. All Rights Reserved. 3M Informatics Maximizes DCN Potential 3M Informatics is a radically different DCN software platform that measures, optimizes, and predicts the true effectiveness of your digital content. All this … for less work than your current marketing efforts require.

6. 6 3M Display & Graphics © 3M 2009. All Rights Reserved. Just How Different Is “Radically Different?” Consider: When an online consumer clicks on a web application or ad, their behavior becomes instantly measurable. So you know for certain which content motivated them to take action. 3M Informatics uses your DCN content to recreate that same highly measurable, “closed-loop” scenario offline … within your physical environment.

7. 7 3M Display & Graphics © 3M 2009. All Rights Reserved. What Does That Mean? The vast majority of purchases still take place in real stores and on-site properties. 3M Informatics uses true experiments to rapidly and efficiently measure actual consumer behaviors in these environments. Nobody else can make that claim.

8. 8 3M Display & Graphics © 3M 2009. All Rights Reserved. Just think. What if you could…  Measure the impact of DCN content with the same statistical certainty provided by clicks on a web page?  Prove cause-and-effect relationships between your digital content and your sales data?  Get answers faster than you ever thought possible?  Know the content you’re delivering is right on target, every time?

9. 9 3M Display & Graphics © 3M 2009. All Rights Reserved. You can. 3M Informatics conducts closed-loop experiments with your DCN content to:  Connect your time-stamped data to consumer behavior  Isolate the effects of your content on actual business results  Produce faster, more reliable results than focus groups or data mining can provide  Prove which content works, and why

10. 10 3M Display & Graphics © 3M 2009. All Rights Reserved. What if you could use those insights to …  Measure – and continually maximize – revenue across your entire DCN?  Automatically optimize revenue with no extra scheduling efforts?  Streamline the efforts of your marketing and creative resources?

11. 11 3M Display & Graphics © 3M 2009. All Rights Reserved. You can. 3M Informatics uses machine-learning algorithms to:  Automatically adjust content mix across all properties for maximum revenue as more data comes in  Play the right content on the right display at the right time … based on the business goals you input into the web portal  Reduce or eliminate run-time of content that doesn’t perform … and automatically fill those slots with content that does

12. 12 3M Display & Graphics © 3M 2009. All Rights Reserved. And then, imagine being able to …  Know with 100% certainty that your effective, optimized DCN content will attract the most visual attention possible?  Predict which elements in your physical environment will “win the first glance?”  Discover which elements within your DCN content layouts are immediately obvious to consumers?

13. 13 3M Display & Graphics © 3M 2009. All Rights Reserved. We thought of that, too.  Predict which visual elements consumers are likely to see and remember … even in cluttered physical environments and within dynamic content files  Show which visual elements to emphasize and which to minimize for improved effectiveness  Let you validate your work before installing DCN hardware or finalizing marketing content Non-invasive computer models analyze your properties and content layouts to:

14. 14 3M Display & Graphics © 3M 2009. All Rights Reserved. 3M Informatics delivers:  Cause-and-effect results in days – or even hours  Science-based consumer insights you can use  Drastically reduced scheduling effort and cost  Improved ROI  More eyes on your message  Hard data to win stakeholder support  Web-based tools to manage and prove the success of your DCN content

15. 15 3M Display & Graphics © 3M 2009. All Rights Reserved. Want to learn more? Visit 3M.com/informatics to find out if you qualify to become a collaboration partner. There are a limited number of opportunities per industry, so don’t wait.