1. PrintBOS New module : Mobile Codes

2. The Business Market –We live on “On Demand Culture”. Information is just a click or a search away. –On Demand content can be obtained Anywhere using Mobile Phone with broadband connection –In less than 20 year, the cell phone has gone from being a rare expensive tool of the business elite, to a ubiquitous essential for people of all ages. –Today’s phone: Camera Video Music/ iPod Internet email sms & mms Connect to social network (Facebook, Twitter etc)

3. PB MobileCode Module –Based on QR technology –Enable an output format including mobile codes –The Mobile Codes are fastest link from the physical world to a digital one. –Mobile Codes stored information (for ex. URL) and when scanned by a properly equipped Smartphone – direct the phone’s browser to the embedded link.

4. How does it works? Designed Template with Static Data PrintBOS Designer Tool Variable Data from Backend System (CRM, Billing, …) Compose Static & Variable Data Add Mobile Codes Print Document PrintBOS Server ------------------

5. How does it works? MailSMSBrowse ------------------ PrintBOS Output format

6. Sample Business Cases –URL to updated bus/train timetable by bus/train stations. –URL to price comparison site. –URL encoded mobile code linking to the trailer for the film. –In-store point of sale directing customer to extended product information –Real estate "For Sale" sign linking to agents website listing for that property –V-Card encoded temporary tattoo for booth scanning of customer details at a trade show. –URL encoded QR code for online ticket purchasing. –And much more…..

7. Common Mobile Readers –NeoReader –I-nigma –Lynkee –BeeTagg –UpCode