1. Chapter One: Chapter One: Changing Media Environment

2. Media Convergence The convergence of communications technologies and social institutions – –Cultural processes – –Technical and economic processes

3. The Time Line Lesson: Convergence The integration of mass media, computers, and telecommunications into a common technological and institutional base. – –What does this mean for you? – –What does this mean for society?

4. Media Development The Internet model – –interactive medium – –distributed content The World Wide Web – –graphic, easy-to-use interface – –audio, video, text

5. What is digital? Computer-readable binary – –0’s and 1’s sample of analog wave – –bits and bytes

6. Convergence in the Digital Domain Telephone and computers: Digital Delivery Cable, TV, Internet and Digital TV: Digitized Content

7. Convergence in Industry Content and delivery companies merging Example: Telephone company merges or acquires a cable TV firm Example: Cable television company acquires an Internet portal

8. The Information Society: Sites of convergenceThe Information Society: Sites of convergence

9. Regulation of the Information Society The Telecommunications Act of 1996 – –removed entry barriers in telecom and media industries. Objectives of TCA96 – – more competition, better services, lower prices Have the policy objectives been met?

10. Communications Media Includes all forms of communication mediated through mechanical or electronic channels. – –Voice, visual, music, print…. Traditional distinctions are dissolving – –mass and personal

11. New interactivity World Wide Web – –Media convergence – –Audio-visual programming options Two-way communications replaces one- way – –Implications of interactivity for media theory Telematique and new media

12. Development of Communications Media Evolutionary economic development – –agricultural – –industrial – –information Overlapping phases – –production, distribution, consumption

13. Economy, Society, and Communications Pre-agricultural society - oral tradition Agricultural society - handwriting Industrial society - printing Information society - computer-mediated communication

14. Conventional View of Mass Media SMCR Model - Wilbur Schramm Gatekeepers – –editors Agenda-setting – –prioritizing what people think about

15. SMCR Model

16. Contemporary View of Mass Media Powerful audience – – agency – –interpretation of stories New emphases – – interactivity and feedback

17. Contemporary View of Mass Media Cultural studies’ emphases: Meaning Culture Decoding Feedback

18. The Digital Revolution Analog Communication Continuous wave Requires conversion to digital

19. What is Digital communication? Digital Communication

20. New media - technical issues Sampling and quality Channel compression Internet Protocol (IP) and Packet Switching Digitization of Radio, TV, Print, Film, Delivery