1. Multimedia Fundamentals

2. Key Concepts/Terms Key Concepts Define multimedia
List multimedia elements
Summarize how multimedia elements convey information
Terms
Multimedia
Medium
Media
Interactive media
Rich media
Text
Graphic
Animation
Audio
Video
Element
Ensure

3. Multimedia Elements Terms definitions
The integration of interactive elements such as text, graphics, animation, audio, and video using computer technology.
Element
A component
Medium
Any means of conveying information

4. Terms definitions Media Interactive media Rich media
Plural form of medium
Interactive media
Media that allows active participation by the user, or viewer
Rich media
Interactive multimedia productions that use technology such as Flash, Java applets, and streaming video.
Interactive media example: If you have purchased tickets online for a movie or participated in an online survey or poll, you are using interactive media. You were required to input information in order for the application to run.

5. Multimedia Elements Text Ensure Graphic
Consists of words, numbers, or symbols
Ensure
Guarantee
Graphic
Can be a drawing, chart, picture, diagram, painting
Also called images
Text is enhanced when used with other multimedia elements. Example: a company newsletter might show text combined with graphics to attract attention and to explain concepts. The individual or team creating the multimedia must ensure how the text looks in its finished format.

6. Key Tasks Analyzing client needs
Identifying project requirements & limits
Creating prototypes
Producing & utilizing graphics, audio & video
Time Management
Using Flash, Producer, Dreamweaver, Acrobat, Photoshop…
Identify & research target audience
Vary by job – example Web Design vs Multimedia events planner 6

7. Multimedia Elements Animation Audio Video
Representation of motion in graphics or text
Audio
Live or recorded sound
Can include
Voice-over or narration
Audio effects
Music
Video
Live or recorded moving images

8. Using Multimedia Elements
What to consider
Audience and purpose
Questions to consider
What is the purpose? Do I want to entertain or inform? Am I trying to teach or persuade my viewers?
What is the expected age of my audience (Remember, you project may be seen by viewers of all ages.)
Consider you purpose and audience before deciding which elements will best help you accomplish your purpose. Example: if you are creating a presentation to teach someone how to fold paper into shapes for origami, a short video of the action might be easier to follow than a series of pictures or a text description. Animated video might be the best option if you are demonstrating proper first aid techniques.

9. Review What are the five types of multimedia elements
Text, graphics, animation, audio, & video

10. Review
Explain the different purposes for each type of multimedia element.
Text—used to communicate a message with written words, numbers, or symbols
Graphic—drawings, charts, diagrams, paintings, pictures, or photographs are used to provide visual interest
Animation—adding motion to graphics or text
Audio—using live or recorded sound
Video—live or recorded moving images

11. Types of Multimedia Projects
Key Concepts
List six multimedia project formats
Describe common uses of each type of multimedia project format
Summarize guidelines for choosing a multimedia format
Terms
Print publication
Presentation
Tutorial
Simulation
Video game
Demonstrate
interact

12. Multimedia Project Formats
Formats include
Print publications
Tutorials
Simulations
Games
Web sites
Most multimedia projects can be delivered on a CD or DVE. While a Web site is itself a project format, it can also be used to deliver another multimedia project, such as a presentation or tutorial.

13. Multimedia Project Formats
Print Publications
A document that can be printed
Examples: Flyers, brochures, magazines, cards, banners, posters, coupons, and invitations
Presentations
A sequence of slides that usually incorporation multimedia elements
Tutorials
A computer application that trains or teaches content or skills.
Tutorials usually demonstrate (or illustrate and explain) new information. (Microtype Pro)

14. Multimedia Project Formats
Simulation
A computer-based model or real-life situation
Uses elements such as animation, video and audio to reproduce the environment or situation that the simulation is imitating
Games
Combining multimedia elements designed primarily for the entertainment of the participant or user relying strongly on audio, graphics, animation and video for prompts, feedback, and setting.

15. Multimedia Project Formats
Web Sites
Versatile multimedia tool
Can host other multimedia projects
Can overlap other multimedia project formats
Can be design as a tutorial application or as a video game
Can include links simulations or tutorials
Multimedia only benefits a Web site when it helps meet its purpose and goals.

16. Choosing Multimedia Project Formats Questions
Consider these questions when deciding your project’s format and delivery method
What information do you want to convey?
How do you want users to interact with the project? Will they answer questions, as in a tutorial? Will the users control the outcome as in a simulation or game?
What multimedia elements do you plan to include in your project?
What information you want to convey? A slide show presentation might be a good option for sharing knowledge, while a tutorial or game might be better to teach a skill.
3. If you are including video and audio, consider whether all Web sites can handle the size of the files or if a DVD would be a better delivery method.

17. Review Explain why a magazine is a multimedia project. Answer
Because it generally is created using computer software to combine text and graphics.

18. Review
Describe how multimedia tutorials and simulations are similar and different.
Similar
Interactive
Use combination of elements

19. Tutorial: audio, video, text
Review
You are creating a multimedia project to show your classmates how to perform a specific task, such as cooking a dish or playing the guitar. Determine which elements would work best and explain your choice in a brief essay.
Tutorial: audio, video, text

20. Careers in Multimedia

21. Careers Web Designer (developer, programmer) E-Commerce Content Editor
Graphic Designer
Software Developer
Advertising
Animation (tv, film, commercials, websites, games)
Virtual Reality (games, flight simulations, training, medicine, tours)
Visual Design
Motion Graphics
Interactive Design
Publishing
Special Effects
Game Design

22. Careers Web Designer (developer, programmer) E-Commerce Content Editor
Graphic Designer
Software Developer
Advertising
Animation (tv, film, commercials, websites, games)
Virtual Reality (games, flight simulations, training, medicine, tours)
Visual Design
Motion Graphics
Interactive Design
Publishing
Special Effects
Game Design

23. Potential Employers Industries Specific Companies Entertainment
Video Game Companies
Advertising Firms
Computer Companies
Specific Companies
Disney
Pixar
Silicon Graphics
Accolade
Sega of America

24. Scavenger Hunt www.onet.org website to locate the following:
Multimedia career
Nature of work
Job tasks
Working conditions
Training
Related occupations