1. Music Video Pitch By Charlie Cox

2. What format and why? The format I have chosen to do is a music video. The reason for this choice is because I feel I have more knowledge in creating a music video. Also with music videos many different special effects can be added in, along with the video presenting its own story. Intended Project: My project is to create a music video to really catch the viewers eyes using nice scenery along with a relaxing song. Song: The song is called ‘If You Only Knew’. Artist: The artist is called ‘Jacoo’ Narrative: This music video will be a narrative of different angles/views of nice sceneries to relax the audience which is mainly the overall outline as the calm song along with nice scenery will help complete that goal.

3. Examples Example of what the video will be like camera wise and scenery wise (but with my chosen song) Example 1: https://www.youtube.com/watch?v=BzP6vSFeqXEhttps://www.youtube.com/watch?v=BzP6vSFeqXE Song Choice: https://www.youtube.com/watch?v=uhvH_tSRzuAhttps://www.youtube.com/watch?v=uhvH_tSRzuA

4. Technical Aspects The technical aspects which I will incorporate to my music video are the following: Camera work: The camera work included will be a range of different camera angles added to my music video to make the overall aspect more entertaining and high quality and to add a different view to the video itself. Mise-en-Scene: The Mise-en-scene included will be the setting, sounds and props and equipment. Editing Techniques: The editing techniques that I will include in my music video will be a range of transitions such as pace, fades, wipes, contrast, colour changes, cross cutting and dissolves. Sound quality: The sound quality will be taken into good consideration to make the music video more realistic and higher quality. The sound quality will be improved Lighting: Lighting will not be needed as this music video will be filmed outside completely.

5. Target Audience The intended target audience for my music video will be for the age range of 12-40 years old. I have chosen this age range as the music video will be for an older age range as it will be seen as a relaxing and calm music video along with the slow, chill song and younger children may get bored of the video. The production will appeal to my target audience as it will be seen as a relaxing song therefore making the overall aspect of the music video more enjoyable and also the scenery used in the music video will make it far more professional and appealing to the audience.

6. Media Regulations The media regulations will be taken into consideration with my music video as I will be making my video as appropriate as possible to my intended target audience and also meeting the guidelines of the British board of film classification regulations. For example this video will be a U rating meaning that it will be a suitable video for all ages if interested due to the fact it will not include strong language, violence, sexual scenes/sexual violence or blood and gore nor racial references. Lastly there will be no references to drugs making this music video as professional and enjoyable to my target audience as possible.

7. Demographics Gender: The demographics of my music video will be for all genders. Race: There will also be no specific race that this music video is targeted at meaning it is for all races which shows equality. Age: It is mainly targeted at teenagers and young adults aged 20-30 years old as they the music video will be most appropriate for them. This music video will not be targeted at elderly people as the style of which the music video is filmed will not interest them and also the genre of music will not fit their interests as it is a new style of music. Sexual Orientation: This music video is not targeted at any specific LGBT. Social Class: The music video doesn’t target any social class type. It is for everyone to listen to and enjoy.

8. Psychographics My music video will be targeted at any gender or race who have personalities which are being creative and friendly, relaxed and also a person classed as a ‘Succeeder’ who is someone who has a strong goal, work ethic and will use the music and video as stress relief. It will also be targeted at people with adventurous personalities who like to explore scenery and people who are first to try new brands of music. They are classed as an ‘Explorer’. Lastly it will be targeted at people with a healthy lifestyle who use this type of music and video as a stress reliever or to use at the gym or when studying therefore will be appealing to young adults and teenagers which links to my target audience.