2. The Power of Persuasion Propaganda

3. propaganda What is it? Where is it found? What types are there? How do I analyze it?

4. Are you familiar with propaganda? http://www.yesnet.yk.ca/schools/wes/webqu ests_themes/media_sofie/begin.html If you were able to recognize some of those slogans, then you’re pretty familiar with some forms of propaganda already.

5. So what is propaganda? Propaganda- information that is spread for the purpose of promoting some cause The purpose of propaganda is to persuade a targeted audience to “buy” something whether it be a product, belief, or idea.

6. Where is propaganda found? Advertising- radio, print ads, tv commercials Persuasive speeches Persuasive writing Political campaigns Special interest groups- religion, environment, war, peace, etc.

7. Brainwashing? Propaganda, especially propaganda from the government, is sometimes viewed as negative because some consider it a form of brainwashing. It is important to recognize propaganda whether it is in advertising for the products we buy or trying to get us to believe in a certain idea or join a cause. When we recognize propaganda techniques we can make informed decisions.

8. Propaganda Techniques

9. 4 Types of Propaganda Bandwagon- “Join the crowd, don’t be left out! Everyone is doing it!” Testimonial- “Superman eats Wheaties for breakfast and so should you.” Loaded Terms- words that play on your emotions Name Calling- Saying something bad about the competition.

10. Analyzing Propaganda Audience Purpose Type of Propaganda Message Is it accurate?

11. Audience Who is the propaganda designed to appeal to? –Age group –Gender –Group of people such as athletes, moms, etc.

12. Purpose What is it trying to get you to do? –Buy something? –Join something? –Believe something? –Act in some way?

13. Type of Propaganda What types of propaganda are being used? What the common faults or untruths with these types of propaganda? What effect does this type of propaganda typically have on people?

14. Message What is the underlying message? Is it worth listening to?

15. Accuracy Is the message something that is worth listening to? Are the claims backed up with some sort of proof? Is there a reliable source for any statistics quoted? Is there any “fine print” to read?

16. Bandwagon DefinitionExample Picture Why it works…

17. Bandwagon An appeal to “join the crowd” Plays on the fear of being “left out”. One of the most common techniques. Theme: Everyone else is doing it and so should you. “99.9% of sixth graders agree that reading is the coolest hobby. Everyone who reads is on their way to Dollywood! Don’t be left out! Grab your AR book today and get reading!”

18. Sprint Network Commercial

19. Other Examples of Bandwagon

21. Persuasive Writing Tuck Everlasting is the most popular book in the 6 th grade. It has been read by 100% of 6 th grade students at North Middle School and they agree that it is a great book! Read Tuck Everlasting and experience the timeless classic that has become the newest middle school fad.

22. Testimonial Definition Example Picture Why does it work?

23. Testimonial A famous or respected person speaks positively about a product or idea or is seen using or participating in whatever is being sold. The famous or respected person may or may not be qualified to judge the product or idea. The famous or respected person may or may not have a connection to the product. “Ordinary people” are also sometimes used to tell their experiences with a product or idea.

24. Examples Tiger Woods is on the cereal box, promoting Wheaties as part of a balanced breakfast. Cher is endorsing a new line of cosmetics. The lead singer of R.E.M appears on a public service announcement and encourages fans to support the “Motor Vehicle Bill” Oprah says she will vote for Obama on her show.

25. Peyton Manning for MasterCard

26. Other Examples

30. Testimonial in Writing Used in the form of quotes and citations of credible (or popular) sources.

31. Quotes Smoking is a very bad habit. According to Dr. Allison Hill, head of oncology at USA University, “Smoking is the leading cause of lung cancer. I diagnose thousands of people with lung cancer each year and sadly, many are still smoking when they learn they have cancer.”

33. Proactiv with Jessica Simpson

34. Loaded Terms Definition Example Picture Why does it work?

35. Loaded Words Words that influence you by appealing to emotions In the most literal definition, loaded words means purposely choosing words to influence the message or associate the item with something positive or negatives Example: freedom fries, extremist, terrorist, tax relief, finger licking good to describe KFC, etc.

36. Politics is Loaded with Loaded Words! In fact, politicians think about what words they are using to define themselves, their beliefs, and actions very carefully. They also purposely choose words to describe their opponent. What seems “off the top of their head” is actually well-rehearsed and researched. The more natural it appears, the more effective.

37. Contrasting Words Used in Politics http://www.informationclearinghouse.info/a rticle4443.htmhttp://www.informationclearinghouse.info/a rticle4443.htm

38. Emotions in Advertising Loaded words advertising may appeal to –Insecurity –Fear –Nostalgia –Desire –Love –Pride –Patriotism –Etc.

39. All-State Insurance

42. Political Campaign Ad

43. Roosevelt’s Speech http://www.archives.gov/exhibits/powers_o f_persuasion/four_freedoms/four_freedom s.htmlhttp://www.archives.gov/exhibits/powers_o f_persuasion/four_freedoms/four_freedom s.html

51. Public Service Ads

52. Name Calling Saying something bad about the competition or stating why your product or idea is better than another one. Check your facts. Often the competition says the same thing only in reverse. Example: Sugar is healthier than high fructose corn syrup which is an unnatural food product.

53. Mac Versus PC

57. Coke vs. Pepsi

58. Propaganda Password Bandwagon Loaded Terms Propaganda Purpose Persuasive Writing Audience

59. Propaganda Password Name Calling Analyze Testimonial Message Accuracy Media