1. PREMIER SPONSORGOLD SPONSOR #PELive16

2. Meet the Publishing Executive Team Presented by: #PELive16 Matt Steinmetz Publisher msteinmetz@napco.com Denis Wilson Editor-in-Chief dwilson@napco.com Ellen Harvey Associate/Digital Editor eharvey@napco.com

3. How Smart Publishers Are Selling Bigger Native Content Campaigns Presented by: Kerry Dyer Publisher & Chief Advertising Officer US News & World Report William Friend CEO Bisnow Nina Frazier Hansen Creative Director FASHIONISTA Moderator Scott Singer Managing Director DDG Inc. #PELive16

4. How Parse.ly is ​ Helping Business Insider Grow ​ Its Native Advertising Presented by: John Levitt General Manager Parse.ly #PELive16

6. HELPING BUSINESS INSIDER TO GROW ITS NATIVE ADVERTISING John Levitt, General Manager, Parse.ly

7. @JohnMLevitt @Parsely

12. Parse.ly enables us to consolidate performance metrics about our sponsored content into one place, through a clean and intuitive UI. Patricia Chui Head of Content Business Insider : A Native Advertising Case Study

13. @JohnMLevitt @Parsely Business Insider : A Native Advertising Case Study

14. @JohnMLevitt @Parsely Business Insider : A Native Advertising Case Study

15. @JohnMLevitt @Parsely Making Post-Campaign Reporting Easier Setup. Keep it simple. Share. The quickest way to appease clients. Show off. Make sure you’re capturing the breadth of the readers.

16. hello@parsely.com@parselywww.parsely.com

17. PREMIER SPONSORGOLD SPONSOR #PELive16

18. Making Native Advertising Work: Navigating Talent, Workflow, and Technology Challenges Presented by: Michael Dolan Digital Strategist, Client Technologies The Economist Jane Grenier Executive Director, Client Services Quartz Dan Rubin Executive Director, Strategy Meredith Xcelerated Marketing Mike Monroe VP of Marketing & Head of Forbes Brand Productions Forbes #PELive16 Moderator Georgia Galanoudis Managing Director Imprint, a Sullivan Content Lab

19. #PELive16 Publishing Executive Live: Audience Development Summit Tuesday, June 21 st - The Union League, NYC

20. PREMIER SPONSORGOLD SPONSOR #PELive16

21. Native Advertising and Email Presented by: Tony D’Anna CEO PostUp #PELive16

22. Native advertising and email Native Advertising Summit 2016

23. This is your Audience What segment of your audience can you: 1.Reach at a time of your choosing? 2.Control exactly what they see? 3.Know who they are when they visit? 4.Monetize off-site? Email can do all 4, and is the channel that you truly own.

24. An email subscriber is giving you an invitation to their inbox.

25. Programmatic Unit

26. Native Inline with Articles

27. Long Form

28. How to Build Email Audience 1.Capture via your website 2.Email signup via social 3.Cross-promote newsletters 4.Accumulate behavioral data

29. Capture Performance “Pop-Over” capture generates 5X list growth vs. traditional embedded forms and header icons Conversion Rate ranges 0.2% - 1.5% depending on type of audience

30. Who is PostUp? The only ESP specifically recommended for Publishers: “Clients love PostUp” “… best data visualization tools in the market” “… any marketer could benefit from their massively flexible email acquisition tactics” - Relevancy Ring 2016 ESP Buyer’s Guide

31. Thank You! For more information, contact: Tony D’Anna, CEO, PostUp tdanna@postup.com 512-857-2949 For more information, contact: Tony D’Anna, CEO, PostUp tdanna@postup.com 512-857-2949

32. Keynote: Inside WIRED Brand Lab Presented by: Maya Draisin Head of Marketing WIRED #PELive16

33. Thank you for attending! For more insights on new revenue streams & technology, subscribe to our daily newsletter at PubExec.com.