1. Survey (Q1) Demand Side API Create and fill surveys without having to log into Fulcrum! API Process: C.R.U.D 1. Create: Set up API call by filling out minimum required parameters 2. Retrieve: Access survey details in Fulcrum after API call 3. Update: Change or edit required survey details 4. Delete: Remove surveys from the system Minimal fields required to create surveys Manage quotas and quals outside of Fulcrum Maintain internal processes and systems

2. Goals Real time survey management Increased automation Client Integration Technology RESTful API (industry standard) Supports JSON / XML formats Targeted Delivery March 28th release) Demand Side API

3. Client Systems Survey Qualifications Quotas Allocations Current process: i.Project management overhead ii.Delayed statistics iii.Reporting across platforms Demand Side API

4. Client Systems Surveys Qualifications Quotas Allocations Fulcrum APIs Current process: i.Introduce automation ii.Enhance survey management iii.‘Instant’ data/results Demand Side API

5. Feasibility Product Integration