1. Big Brothers Big Sisters: Bowl for Kids Sake

2. BBBS History  BBBS has been helping children across North America for over 100 years since its founding in 1904.  In 1904 Big Brothers was founded with 39 volunteers each agreeing to mentor one boy  a group called Ladies of Charity was organizing a similar mentoring program for the girls who had been through the New York Children’s Court.

3. History Continued...  In 1977, the two groups merged to become Big Brother Big Sisters.  Today, BBBS is an international organization and operates in 13 countries to help over 270,000 children worldwide.

4. Niagara Region BBBS  This fundraising proposal is specific to the Big Brothers Big Sisters of South Niagara agency.  In 2010, this agency had over 350 children enrolled in the BBBS programs; there are an additional 85 children on the waiting list.

5. Impressive National Stats  91% of ‘Littles’ feel better about themselves  80% are more likely to graduate from high school  78% are less likely to rely on social assistance as adults  46% are less likely to start using drugs.

6. Bowl for Kids Sake’s Past  Lack of resources within the student community  Does not have solid student ambassador  Do not have the proper marketing strategy to reach out to this new target market  Saturday Night

7. Wii the Students Bowl For Kids Sake New Direction  This name incorporates Nintendo’s play on words and gives ownership to the students  Wii bowling is relatively involved logistically  Very inexpensive to execute/profitable

8. Wii Step-By-Step  Players raise funds via pledges  Players are formed into teams and are assigned to a console station  Multiple Nintendo Wii systems are brought in to the gym, cafeteria or in the Student Centres (The Armory, The Core, and Isaacs)  approximately 20 minutes per 4 students per game  8 Wii stations x 4 players = 32 players per shift  If this event takes place over camp hour, there can be two shifts, thus 64 players

9. Wii Bowling http://www.youtube.com/watch?v=KbbJnYU64E Y

10. Probable Wii Outcomes  Incorporates 192 students  Minimum of $20.00 per player  Raise a minimum of $3840.00  Incentive: the team with the highest amount of pledges and the team with the highest score wins a prize

11. Tentative Event Dates  NC NOTL: Monday January 31, 2011 @ 1:30pm-2:30pm (camp hour)  NC Welland: February 7, 2011 @ 1:30pm- 2:30pm (camp hour)  Brock : Thursday February 3, 2011 @ 12:00pm- 1:00pm

12. Budget

13. Media Strategy  Social Media  Promotional Events  School Website  School Newspapers  SNAP Niagara  Print Advertising  Geurilla Marketing  Cogeco

14. Thank YOU! BIG BROTHERS BIG SISTERS NIAGARA 800 Niagara Street Welland, ON L3C 5Z4 905-735-0570 x 21 bbbsbard@aol.com www.bbbsinniagara.ca