1. Data Visualization and Online Reports Nicole Dewees, MBA, CIA Senior Management Auditor Multnomah County Auditor’s Office

2. Shift in How People Access Our Reports 2

3. Pew Research Study Where did you get news yesterday? 3

4. Pew Research Study Where did you get news yesterday? 4

5. Mobile Devices Source: Pew Research CenterSource: Multnomah County Information Technology 5

6. People read differently online They skim! More likely to read: o Bullet points o Headers o Very short paragraphs Eye studies: o Look at 20-80% of text o Look at nearly 100% of visuals (pictures, graphs) 6

7. More Words on Web Page = Lower Percent Read Source: Nielsen Norman Group Percent of words read Number of Words on a Web Page My first audit report had an average of 234 words per page. That means that people read roughly 38% of what I wrote. 7

8. New Reality: Reports for Print and Online Readers Most audit reports formatted for print readers only PDFs are particularly difficult for mobile users Online users need different formats 8

9. Additional Benefits of Online Reports Share more information without being visually overwhelming Empower people to answer their own questions Make the audience an active participant 9

10. Multnomah County Examples Financial Condition Report Old format: https://multco.us/file/8925/downloadhttps://multco.us/file/8925/download New format: https://public.tableau.com/profile/multnomah.county.auditor.s.off ice#!/vizhome/R07FinancialConditionReport_0/ReportTitle https://public.tableau.com/profile/multnomah.county.auditor.s.off ice#!/vizhome/R07FinancialConditionReport_0/ReportTitle Property taxes Traditional report: http://www.pdx.edu/nerc/sites/www.pdx.edu.nerc/files/NERCProp Tax-Final%20Report.pdf http://www.pdx.edu/nerc/sites/www.pdx.edu.nerc/files/NERCProp Tax-Final%20Report.pdf Interactive report: https://multco.us/auditor/property-tax-equityhttps://multco.us/auditor/property-tax-equity Pay Equity https://multco.us/auditor/multnomah-county-pay-equity-audit Service Distribution http://www3.multco.us/H5V/?viewer=auditorhumanservices Housing Programs https://public.tableau.com/profile/multnomah.county.auditor.s.off ice#!/vizhome/HousingInventoryOctober2014/Housing https://public.tableau.com/profile/multnomah.county.auditor.s.off ice#!/vizhome/HousingInventoryOctober2014/Housing 10

11. Other Examples City of Portland Auditor’s Office: http://www.portlandonline.com/auditor/index.cfm?c=66565&a=53896 4 http://www.portlandonline.com/auditor/index.cfm?c=66565&a=53896 4 Metro: http://www.oregonmetro.gov/news/you-are-here-snapshot-how- were-growing JLARC: http://leg.wa.gov/jlarc/reports/2015/WorkersCompPhase2/pf/default. htm#Results http://leg.wa.gov/jlarc/reports/2015/WorkersCompPhase2/pf/default. htm#Results 11