1. Advertising Types and Techniques

2. Types of Advertising Television Infomercials Radio Online Billboard In Store Print Magazines Newspaper Classified Mobile Ads Celebrity Branding Corporate Sponsorship Covert Product placement Brands

3. "I can ignore most advertising" "Songs from commercials stick in my head" "I have made a conscious effort to look like someone specific I have seen in an ad." "Some ads make me feel bad about myself or inadequate“ “Advertising does not impact me at all.” Does advertizing impact you?

4. If you use this product you will... Join a wonderful group of people. Feel appreciated. Be rewarded. Be held in high esteem by others. Will have more love your life. Will enjoy the adventure or escape that you want. Will be more like famous or wealthy people. Will be associated with success, humor, tradition or modernity. Will find deep satisfaction.

5. And, if you do not use this product you will... Face social isolation or career failure. Face failing health or death.

16. Common Techniques Bandwagon Effect (everyone’s buying it) Emotional Appeal (connect with fears and desires) Glittering Generalities (big promises) Plain Folks Appeal (relates to ordinary people) Testimonials (use celebrities or experts) Scientific Appeal (use stats or data)

17. Examples Bologna Commercial http://www.youtube.com/watch?v=rAznsU_LgA8& feature=related http://www.youtube.com/watch?v=rAznsU_LgA8& feature=related 60’s Commercials http://www.youtube.com/watch?v=_yWTsFVkrFc Kool Cigarette Commercial http://www.youtube.com/watch?v=7U9vWwhsuQ w&feature=related http://www.youtube.com/watch?v=7U9vWwhsuQ w&feature=related

18. Examples Life cereal http://www.youtube.com/watch?v=vYEXzx- TINc&feature=related http://www.youtube.com/watch?v=vYEXzx- TINc&feature=related Wendy’s (80’s) http://www.youtube.com/watch?v=Ug75diEyiA0 Various 80’s commercials http://www.youtube.com/watch?v=Tk25rk0_2rk

19. Dove Commercial http://www.youtube.com/watch?v=iYhCn0jf46U Betty White Commercial http://www.youtube.com/watch?v=X1Sv_z9jm8A Evian Commercial http://www.youtube.com/watch?v=_PHnRIn74Ag&feat ure=related

20. Pet Beaver – Molson Canadian http://www.youtube.com/watch?v=XqOI7KejIng Rona Commercial http://www.youtube.com/watch?v=OWsd5b8B_SE Various 80’s commercials (8 minutes) http://www.youtube.com/watch?v=Tk25rk0_2rk http://www.youtube.com/watch?v=Tk25rk0_2rk

21. Point For Discussion Kalle Lasn, one of the most outspoken critics of advertising on the international stage, considers advertising “the most prevalent and toxic of the mental pollutants. From the moment your radio alarm sounds in the morning to the wee hours of late-night TV micro jolts of commercial pollution flood into your brain at the rate of around 3,000 marketing messages per day. Every day an estimated twelve billion display ads, 3 million radio commercials and more than 200,000 television commercials are dumped into North America’s collective unconscious”. In the course of his life the average American watches three years of advertising on television.

22. Public Service Announcements Drugs http://www.youtube.com/watch?v=agT2GVN Qjao&feature=related http://www.youtube.com/watch?v=agT2GVN Qjao&feature=related http://www.youtube.com/watch?v=nl5gBJGna Xs&feature=related http://www.youtube.com/watch?v=nl5gBJGna Xs&feature=related Mental Health http://www.youtube.com/watch?v=xIZ9FmD0 o9k&feature=channel http://www.youtube.com/watch?v=xIZ9FmD0 o9k&feature=channel

23. PSA Continued Equality http://www.youtube.com/watch?v=62k8H55g FIU http://www.youtube.com/watch?v=62k8H55g FIU Environment http://www.youtube.com/watch?v=QU7BO35 n47I&feature=related http://www.youtube.com/watch?v=QU7BO35 n47I&feature=related Safety http://www.youtube.com/watch?v=bZ2EKswy Tao&feature=fvw http://www.youtube.com/watch?v=bZ2EKswy Tao&feature=fvw

24. PSA Parody http://www.youtube.com/watch?v=w6ylxWcw kUM http://www.youtube.com/watch?v=w6ylxWcw kUM

29. Infomercials http://www.youtube.com/watch?v=wjqLwaSfl gY&feature=related http://www.youtube.com/watch?v=wjqLwaSfl gY&feature=related http://www.youtube.com/watch?v=zwtL4MQo KRw&feature=PlayList&p=5B5718F25E7D12 68&playnext_from=PL&playnext=1&index=7 http://www.youtube.com/watch?v=zwtL4MQo KRw&feature=PlayList&p=5B5718F25E7D12 68&playnext_from=PL&playnext=1&index=7 http://www.youtube.com/watch?v=sRe3_Qlni SY&feature=PlayList&p=5B5718F25E7D126 8&playnext_from=PL&playnext=2&index=8 http://www.youtube.com/watch?v=sRe3_Qlni SY&feature=PlayList&p=5B5718F25E7D126 8&playnext_from=PL&playnext=2&index=8

30. http://www.youtube.com/watch?v=rUbWjIKxrr s&feature=related http://www.youtube.com/watch?v=rUbWjIKxrr s&feature=related