1. Standardisation, regulation, worldwide strategies 1 Need for standardisation in the telecom market Standardisation, regulation, worldwide strategies

2. 2 Table of contents  Changing environment  Standardization – a means to be future proof  ETSI – 15 years of success  What can ETSI offer to the EU accession countries?  Conclusions

3. Standardisation, regulation, worldwide strategies 3 Talking about a revolution… Not so long ago… Telco considered a utility- Basic services & no competition State-owned incumbents National/regional players « Monopolistic » standards production market Less than 5 regulatory bodies worldwide 120 Members in ETSI (3% Associate in 94) … Today Deconstruction of traditional value chains > value networks Liberalization/privatization > New entrants, new businesses & users become clients Global markets-global players Wall Street agendas & market caps > many countries’ GDPs Oligopolistic standards production market 120+ regulatory bodies worldwide 800 Members in ETSI (20% Asso.)

4. Standardisation, regulation, worldwide strategies 4 Balance of powers shifted… So, who is in charge? Industry? Wall Street? Governments? Regulators? International and/or Regional organizations? Standards bodies? Academics?

5. Standardisation, regulation, worldwide strategies 5 Standardization, A Means to be Future Proof

6. Standardisation, regulation, worldwide strategies 6 Standardization, a tool (amongst others): to level the playing field for fair competition

7. Standardisation, regulation, worldwide strategies 7 Basic principles of standardization  Voluntary  Open  Consensus  Public  General purpose for the society  Compatibility (between generations)

8. Standardisation, regulation, worldwide strategies 8 ICT sector is a 650billion US $ per annum global industry, the largest sector in the world, accounting for more than 2% of world GDP and representing nearly 20% of world trade. (lirne.net) Up to 80% of trade (equivalent to $4 trillion annually) is affected by standards or associated technical regulations (Estimate OECD) In case you think standardization is for idealists…

9. Standardisation, regulation, worldwide strategies 9 Learn a lot … Influence evolution of technologies/standards Input market requirements into standardization process Co-operate to build critical mass Access to new markets Parallel product/service development Reduced lead times Early market watch Why invest in standardization? Industry perspective

10. Standardisation, regulation, worldwide strategies 10 PRE-REQUISITES FOR STANDARDIZATION COMMITMENT COMPETENCE CONTINUITY TRUST

11. Standardisation, regulation, worldwide strategies 11 Why work in standards? In summary: Create a more favourable environment in which to do business Save money and avoid wasted R&D Build credibility with customers Innovate Be seen as a leader Control evolution of market Understand risks associated with standards “Open the box”

12. Standardisation, regulation, worldwide strategies 12  REDUCTION OF SOLUTIONS TO A MINIMUM: PREFERABLY: ONE! STANDARDIZATION IS (1):  LOAD SHARING  COST SAVING  CLOSE CO-OPERATION OF COMPETITORS

13. Standardisation, regulation, worldwide strategies 13 STANDARDIZATION IS (2):  CREATION OF A CRITICAL MASS  BRINGING ECONOMY OF SCALE  A FIGHT AGAINST TECHNICAL BARRIERS TO TRADE

14. Standardisation, regulation, worldwide strategies 14 Looks like this WITHOUT STANDARDIZATION WITH STANDARDIZATION

15. Standardisation, regulation, worldwide strategies 15 Harmonisation Through Standardisation: Value Proposition Fragmented Proprietary Solutions Operators’ Requirements The Standards Added Value Future Proofing and Security Multivendor Interop. CAPEX/ OPEX Reduction New Revenue Streams User Acceptance Fast Time To Market

16. Standardisation, regulation, worldwide strategies 16  GSM was a success because: Strong industrial commitment (Manufacturers & Operators) Quest for interoperability (boxes & interfaces) Commitment from regulators and network operators  smooth market developments - roaming, introduction of competition, - catering to users needs… Standardization, key to success (1) Courtesy GSMA

17. Standardisation, regulation, worldwide strategies 17 Standardization, key to success (2)  Beyond interoperability, standardization ensures:  Economies of scale  Creation of a critical mass  Creation of an industrial ecosystem  Limitating dominant positions & proprietary solutions.

18. Standardisation, regulation, worldwide strategies 18 Reference to standards & recommendations for: licencing schemes, tenders, optimum spectrum usage, numbering, dispute resolution etc. To structure the market on a long term basis with a view to cater to the end user interests. In that perspective, standardization’s agenda is ahead Regulators & policy makers:  Identify potential regulatory issues embedded in standard-making  Impact on elaboration of standards to fulfill: competition rules, obligations provided by Directives optimum use of scarce resources, etc. Why invest in standardization? Regulators & policy makers’ perspective

19. Standardisation, regulation, worldwide strategies 19 WHAT, WHO & WHY IS ? A Factory, a Producer of Regional Norms, Standards & Specifications for a Global Marketplace!

20. Standardisation, regulation, worldwide strategies 20 What & Who is ETSI? 1 (3)  A recognized European Standards Organization, active in all areas of telecommunications including Radiocommunciations and neighbouring areas, such as: - Broadcasting and - Information Technology  INDUSTRY LED & MARKET DRIVEN

21. Standardisation, regulation, worldwide strategies 21 What & Who is ETSI? 2 (3) ETSI = EU ETSI = CEPT

22. Standardisation, regulation, worldwide strategies 22  ETSI is AUTONOMOUS & INDEPENDENT  Created in 1988  Situated in the South of France  Professional & EFFICIENT  Exponential annual increase in output  More than 11.500 deliverables published What & Who is ETSI? 3 (3)

23. Standardisation, regulation, worldwide strategies 23 ETSI MEANS: GOOD & INNOVATIVE (REGIONAL) NORMS, STANDARDS, & SPECIFICATIONS GUIDES & REPORTS FOR THE GLOBAL MARKET PLACE

24. Standardisation, regulation, worldwide strategies 24 Membership by country Total number of Members : 526 (35 countries) plus Observers: 35 (18 countries) plus Associate Members: 127 (20 countries) TOTAL 688

25. Standardisation, regulation, worldwide strategies 25

26. Standardisation, regulation, worldwide strategies 26 no GSM with GSM The GSM Footprint

27. Standardisation, regulation, worldwide strategies 27 DVB on air DVB-Satellite in use or plannedNot plannedDVB-Terrestrial adopted

28. Standardisation, regulation, worldwide strategies 28 no DECT with DECT Countries with DECT

29. Standardisation, regulation, worldwide strategies 29 What can ETSI offer to the EU ACCESSION COUNTRIES?

30. Standardisation, regulation, worldwide strategies 30 Exemple: Slovenia participation in ETSI  Slovenian Institute for Standardization  Mobitel d.d.  Mr Zeljko Puljic is the representative of CEECs and CIS in the ETSI Board

31. Standardisation, regulation, worldwide strategies 31 Information is power You don’t have to be big to be beautiful Make the right connections No one else but you will defend your market requirements! From standards taking to standards making

32. Standardisation, regulation, worldwide strategies 32 … to further our co-operation (1)  To participate in ETSI meetings  to identify their importance  To learn for your enterprise  To influence standardization  To host ETSI meetings in your country in order to facilitate your participation  To encourage experts to participate in STFs activities

33. Standardisation, regulation, worldwide strategies 33 … to further our co-operation (2)  To regularly consult: - the ETSI web site - the ETSI portal  To download – free of charge (!) all ETSI deliverables ( > 13.000!)  To use the EDS Service

34. Standardisation, regulation, worldwide strategies 34 Recruitment of STF Experts Announcement of vacancies in Specialist Task Forces Vacancies are announced by Collective Letters, see: http://www.etsi.org/jobs/home.htm http://www.etsi.org/jobs/home.htm Who can apply for a Call for Expert? STF experts are seconded preferably by ETSI Members. In exceptional cases, experts supported by Members.

35. Standardisation, regulation, worldwide strategies 35 Conclusions

36. Standardisation, regulation, worldwide strategies 36 Standardization & innovation IN THE AREA OF TELECOMMUNICATIONS STANDARDIZATION TAKES PLACE - IN MOST CASES – PRIOR TO OR IN PARALLEL WITH THE DEVELOPMENT … THAT IS WHY STANDARDIZATION IN THE AREA OF TELECOMMUNICATIONS LEADS TOWARDS INNOVATION!

37. Standardisation, regulation, worldwide strategies 37 BEING ACTIVE IN TELECOMMUNICATIONS STANDARDIZATION MEANS: BEING INNOVATIVE!

38. Standardisation, regulation, worldwide strategies 38 WHO CAN AFFORD TO STAY OFF-SIDE WHEN INNOVATION, i.e. YOUR FUTURE, IS AT STAKE?