1. Web Analytics and Reporting Michal Neuwirth (michalne@kentico.com)michalne@kentico.com Product Manager – Kentico Software

2. Reporting Reporting is a module for displaying data as charts, tables or values There is a set of pre-defined reports – You can create your own – You can modify existing one

3. E-commerce Reports Number of orders per given period Sales per given period Inventory report Top customers by sales

4. DEMO Reporting module …..

5. Web Analytics Allow users to track and analyze web site visits, page views, file downloads and other metrics of the web site Allow to display statistics via Reporting for a specific date-time interval

6. Web Analytics - Background Web Analytics run as the background process which collects all necessary information Collected information are stored locally in log files and scheduled task imports them into database Web Analytics log “events” separately for each web site

7. Customization Custom statistics Custom reports

8. Available reports I. Page views – Shows number of displayed pages and the most often requested pages. – Multi-lingual pages are tracked as one page Page views - multilingual – Like Page views, but each cultural version of the page is tracked separately Invalid pages – Shows requested web pages which were not found on the website Referrals – Reports referrals websites (websites the visitors come to your website from) Visits – Shows the number of visits of your website. – Includes new and returning visitors

9. Available reports II. Aggregated views – Tracks access to pages via links in RSS or Atom feeds Aggregated views - multilingual – Like Aggregated views, but each cultural version of the page is tracked separately Browser types – Shows what types of browsers your website visitors use Countries – Shows the countries the visitors come from. The countries are recognized by IP File downloads – Summarizes the number of files downloaded by the website visitors. – Tracks only files managed by the CMS File downloads - multilingual – Like file downloads, but each cultural version of a file is tracked separately

10. Campaigns tracking Based on campaign parameters in the URL like – http://www.mywebsite.com/?campaign=banner1 http://www.mywebsite.com/?campaign=banner1

11. Conversion tracking Supported conversions – User registration – Newsletter subscription – Product purchase

12. DEMO Web Analytics

13. Web Analytics – Settings Web Analytics are off by default!

14. COMING IN 6.0

15. Reporting New chart controls - MS Charts New look & feel Interactive reports New webparts/widgets

16. DEMO

17. Web Analytics New “Google” like look and feel Integration with KEMS – A/B tests – MVTs – Newsletter tracking (open e-mails, links clicking, bounced e- mails) – Internal/external search keywords – Landing pages – ….. Conversions and campaigns management – New conversions – BizForms, Polls, Custom URLs, Page Visiting – More details about conversions like Which visitors “converted” etc.

18. Why to use Web Analytics? WA is out-of-the box solution part of Kentico CMS Security policy of several companies doesn’t allow external services like Google Analytics External services don’t work well in Intranets due some specific conditions WA monitor downloads/RSS feeds WA recognize multi-cultural documents Easy to customize them Fully integrated with KEMS

19. Summary Reporting module shows you any information as charts/tables/values Web Analytics track website activities Web Analytics are getting more important/interesting with version 6.0

20. Q&A