1. The Multidimensional Tourism Institute (MTI)

2. Finland Map: Google

3. Summer brings light into our minds Photo: Visit FInland

4. Autum enrich our creativity Photo: Visit FInland

5. We gain inspiration from the arctic magic Photo: Visit FInland

6. Spring brings new energy Photo: Visit FInland

7. Lapland the northernmost part of Finland 100 000 square km = 1/3 of Finland 185 000 inhabitants = 5 % of Finnish inhabitants 200 000 reindeer = 99 % of Finnish reindeer 1 Santa Claus (the one and only one) Photo: Visitrovaniemi Picture: Visit FInland

8. Tourism in Lapland Direct tourism income (2011) 600 M€ Direct tourism employment (2011) 5 000 FTE Registered accommodation nights 2 399 292, 41% foreign accommodation nights (2012)* Small or medium-sized enterprises Explicit revenue of tourism might rearch 50 % in some municipalities Photo: Visitrovaniemi * Source: Regional Council of Lapland

9. Tourism in Lapland 1 Million Christmas tourists, 400 000 in Rovaniemi annually Emphasis on nature-based tourism all year round Regional centres, ski resorts and rural periphery Nature conservation areas are very large (9 % of the total Finnish land mass)

10. Tourism in Lapland UK Russia Germany France Norway Netharlands Japan Switzerland Italy Registered overnights Source: Statistics Finland

11. Tourism in Lapland

12. Tourism in the North Arctic environment Special nature, climate, distances etc. Barents Region Yet globally unknown as a tourism destination Co-operation: best practises, research, knowledge, education etc. Map: The Norwegian Barents Secretariat

13. The Multidimensional Tourism Institute (MTI) Vision The leading expert of tourism and hospitality industry at the Arctic region. Unique combining tourism education in all dimensions academic research customer-oriented services and innovative development

14. The Multidimensional Tourism Institute (MTI) Hospitality Encourages cooperation Positive and safe experiences Arctic hospitality Responsibility Economical responsibility Ecological responsibility Cultural responsibility Social responsibility Political responsibility

15. The Multidimensional Tourism Institute (MTI) The most extensive supply of tourism education nationwide In the heart of Finland’s tourism “laboratory” Unique organization structure Close co-operation with society Extensive library collections in the field Photo: Visitrovaniemi

16. MTI in numbers Founded in 2009 in Rovaniemi, Finland Four sites : Rovaniemi (2), Kittilä, Sodankylä Around 120 personnel; distributed as follows: Lapland University of Applied Sciences 45 University of Lapland 17 Lapland Tourism College 60 Around 1,200 students: Lapland University of Applied Sciences 480 University of Lapland 150 Lapland Tourism College 700 Turnover in 2012 approximately 12.5 million euros

17. Education at MTI Different study programmes with individual learning objectives Students always graduate from just one of these three institutions Added value for students Cross-selectable studies Common studies Visitor lecturers Project studies in contact with working life Latest information used in studies

18. Degrees and Educational Paths

19. Research at MTI Scientific, applied and practice-oriented research sustainable regional and nature-based tourism cultural and social research on tourism and hospitality responsible tourism practices tourism foresight regional impacts of tourism tourism services and experience industry safety and security in tourism cross-border and interregional tourism development Latest research findings used in studies and development projects

20. Services Research, development and innovation services Education and expert services Project planning, preparation and implementation Career and work life services Learning restaurants Oppipoika & Oppikuppi

21. International co-operation BART - Public-Private Partnership in Barents Tourism, 2007-2013 Improving interregional tourism co-operation in the Barents Region Action Plan for Barents Tourism NETOUR - Network for Excellence through Organizations and Institutions in Russia, 2013- Developing and sustaining the tourism sector in Russia Tourism Safety and Security system in Lapland European Dimension (internationalization) (2012-2013) Best practises from Finland to Montenegro

22. MTI organization

23. Operation and collaborators

24. Lapland University Consortium (LUC) Strategic alliance composed of University of Lapland Lapland University of Applied Sciences A joint innovation program Defined areas of educational resposibility Joint units: Multidimensional Tourism Institute Institute for Northern Culture LUC Library LUC Support Service Centre

25. Thank you!