1. LinkedIn 301 – Building a Strategic LinkedIn Plan Presented by David J.P. Fisher (WCAS98) & Northwestern Alumni Association www.rockstar-consulting.com www.ajaxsocialmedia.com www.stepbystepnetworking.com

2. Your Questions… If you have a question, type it in the chat pod below the presentation slides and send it to “Sia at NAA.” Questions will be answered at the end of the presentation in the order in which they were received.

3. About the Presenter David J.P. Fisher (WCAS98) President of RockStar Consulting Head of Training at Ajax Social Media Author of Step by Step Networking Currently has over 800 first level connections on LinkedIn, with a total network of over 8 million professionals

4. Goals of this Webinar Develop an understanding of how and where LI fits into the social media landscape Engage your network with additional functionality Create processes to use LI on a daily basis

5. Social Media Landscape LinkedInBlogsTwitterFacebookYouTube 150 MM members 120 MM US readers 300 MM accounts 800 MM accounts 60 hrs of video per min Get info to engage IRL Display expertise Read minds digitally Socialize online Immerse yourself Don’t know where to start Good content takes time Difficult to predict “LCD” Comfort level not there

6. Do You Like Social Media? It doesn’t matter.

7. Building a Network Brand Contacts Relationships

8. Advanced Connecting 1.Homepage 2.Groups 3.Applications 4.Status Update

9. Homepage Newsfeed = Business Ticker Who’s Viewed Your Profile? Application Feeds

10. Groups How to Evaluate: –Members –Activity –Topic Discussions Members Promotions Jobs Settings to Keep Yourself Sane

11. Applications Applications Create Dynamic Profiles 3 Questions: –Who is your audience? –What message do I want to convey? –What information will they need? Capturing Information from Network

12. Status Update Branding –Visibility –Reputation Create a LinkedIn Editorial Calendar –Mon: –Wed: –Fri:

13. Creating a System Be on LinkedIn to Work Don’t Work to be on LinkedIn Habits Systems Process

14. Boot Camp: 1 Time Create the Right Foundation 60-90 Minutes with 30 Minute Review 1.Profile 100% 2.Polished summary and headline 3.Group Membership 4.Applications 5.Invitations Sent 6.Recommendations Given/Requested 7.Settings Adjusted Accordingly

15. Daily Check-In 3-5 Minutes a Day 1-2 Times/Day Checklist –Read and Respond to News Feed –Scan 3 Most Active Groups –Respond to Inbox

16. Weekly Check-In 30 Minutes –Update “What Am I Doing” –Send out Connection Invites –Invite/Ask for Recommendations –Read through Groups –Comment on Groups –Post to Groups or Ask Questions –Update Application Info –Use Search to Identify Opportunities –Ask/Answer Questions in Your Field

17. Action Steps Schedule Your Boot Camp Bring Your Network Online Start Using LinkedIn Regularly

18. Question & Answer

19. NAA Career Networking Website: www.alumni.northwestern.edu/careers University Career Services Website: www.northwestern.edu/careers/alumni Upcoming NAA career events: http://alumni.northwestern.edu/events/career_events Questions? Email careers@alumni.northwestern.edu Thank you for joining us today! Northwestern Resources

20. Next Steps Do you have additional questions? David’s email: dfish@rockstar- consulting.com – Or - careers@alumni.northwestern.edudfish@rockstar- consulting.com careers@alumni.northwestern.edu You will receive a link to the recording You will receive a survey about this session. Your feedback is important to us