1. Business Plan Template NOTE: You are highly recommended to include ALL the information as illustrated in the following template (except the “Optional” pages) as such information are expected from the Admission Panel. You may of course, vary the sequence, format, style, etc. and add other relevant information as appropriate. However, please note that presentation time at the Admission Panel Meeting is strictly limited to 10 minutes.

2. Company Name Presented By: Date:

3. Market Problem (Market Pain) Market Problem/Pain My product/service Why/How it can resolve the problem or alleviate the pain, i.e. you prescribe paracetamol and not Vitamin D to get rid of a head-ache.

4. Product Features My product has the following –Technology niche (patent?) –Innovativeness, disruptive business model/customer adaptation/graphics/ animation/user interface (or anything that you think will make it standout and sell) –You can use picture, flow-diagram, illustration or even previous work of your own to state your point.

5. Competitive analysis Features/Benefits*My Product Competitors Product AProduct BProduct C a. b. c. Wholesale Price Retail Price *Features are different from benefits, e.g. a smartphone “HK Movie app” feature includes listing of all current movies in HK, the show times, booking/payment mechanism, and comments from movie critics. The benefit is the ease of making a movie selection/booking without going through different cinema chain apps or newspaper ads or physically making a trip to buy the tickets, and this saves precious time for busy people in Hong Kong. Automatic double size copying is a feature of a copier. Saving paper, cost, environmental friendly and cutting the sheer volume of a document in half and making it less bulky/heavy to carry are the benefits. People buy on benefits and not features.

6. Product Road Map (Optional) Your products/services line up, if any (optional page, if you really do not have it or have not thought about it so far)

7. Target Market Target customers (those who will pay) and target end-users (those who will use the product) Size of target customers/end-users (in quantity, dollars)

8. Business Model How do you make money? Where/How do you get your revenue?

9. Development Road Map Achievement in R&D and business development so far and works to be done in the coming 18 months (Month 1 starts from the day of you move-in to HKSTP Incu-App Centre) Complete the Milestone Summary in the next few slides Please note that these same tables, should the application be approved, will be used for regular milestone reviews during the incubation period.

10. Milestone Summary Product Development Progress Milestone Period (month)0-34-910-15 Design WorkOriginal Plan Prototype / Demo Original Plan LaunchOriginal Plan The product to be developed should be broken down into manageable steps and modules to illustrate their development sequence and target timeline, based on the 3 major areas provided.

11. Product Development Progress Milestone Period (month)0-34-910-15 Design WorkOriginal Plan Game development - Characters and graphics design; music and sound effect development Implement features and complete full payment gateway integration Add support function for customer, Add GPS tracking system Prototype / Demo Original Plan Android beta version for testing and debugging Continue testing and bug fixing Unit test and functional test on web portal and Facebook integration LaunchOriginal Plan Version 1.0 launch - Full launch and collect feedback from actual users The product to be developed should be broken down into manageable steps and modules to illustrate their development sequence and targeted timeline, based on the 3 major areas provided. (The above is an example, please complete with your own information.) Milestone Summary Example

12. Milestone Summary Business Development Progress Milestone Period (month)0-34-910-15 Activities Original Plan No. Details Partners (company name) Original Plan Clients (company name) Original Plan No. Details Sales Revenue (HK$) Original Plan Core Product Non-Core product To provide a business development plan based on activities and their frequency, to illustrate how the Applicant is going to collaborate with their partners for business development, and to approach potential customer for sales and business scale-up.

13. Business Development Progress Milestone Period (month)0-34-910-15 Activities Original Plan No.111 Details Web platform enhancement and web-embedded client application development for better user experience App launch at App Store App launch at Apple Store and Android Market Partners (company name) Original Plan Collaboration with cartoon characters partner Collaboration with CUHK for marketing research - Clients (company name) Original Plan No.10010,00020,000 Details Secure contract agreement with trial customers target 200 main customers with 10,000 downloads Secure contract agreement with trial customer Sales Revenue (HK$) Original Plan Core Product100,000.00200,000.00500,000.00 Non-Core product--- To provide a business development plan based on activities and their frequency, to illustrate how the Applicant is going to collaborate with their partners for business development, and to approach potential customer for sales and scaling. (The above is an example, please complete with your own information.) Milestone Summary Example

14. Milestone Summary Corporate Development Progress Milestone Period (month)0-34-910-15 I.P. ApplicationOriginal Plan Patent No. Details Trademark No. Details Other filings No. Details AwardsOriginal Plan No. Date & Details Head CountOriginal Plan FT(Tech) FT(Non-Tech) PT Organisation Chart Shareholder StructureOriginal Plan Funding (HK$)Original Plan Director Loan External Investment Gov’t/Public Fund Debt Financing Best estimate by the Applicant on activities that will increase both tangible and intangible values of the company.

15. Corporate Development Progress Milestone Period (month)0-34-910-15 I.P. ApplicationOriginal Plan Patent No. - 2 - Details US Patent granted and filed Trademark No. -- 1 Details US trademark: REG No 123456 Other filings No. -- - Details AwardsOriginal Plan No. 1 -- Date & Details Caring company award Head CountOriginal Plan FT(Tech) 3 6 10 FT(Non-Tech) 0 1 2 PT 1 2 5 Organisation Chart Shareholder StructureOriginal Plan 100% Chan Tai Man Funding (HK$)Original Plan Director Loan 100,000-700,000 External Investment - -- Govt/Public Fund -500,000 - Debt Financing --- Milestone Summary Example (The above is an example, please complete with your own information.)

16. Milestone Summary HKSTP Services Used General Services example: MINGLE, Training Courses, Seminars, Biz Consultancy, Investment Matching, Exhibition, Networking, Competition Milestone Period (month)0-34-910-15 Support Services UsedOriginal Plan Utilisation of services offered by HKSTP, or assistance that may be required by the Applicant in specific areas. E.g. Lab services (specific labs in Hong Kong Science Park), talent sourcing, business development, fund raising, exhibition, press release, product launch, professional services (legal & accounting), university collaboration…etc.

17. HKSTP Services Used General Services example: MINGLE, Training Courses, Seminars, Biz Consultancy, Investment Matching, Exhibition, Networking, Competition Milestone Period (month)0-34-910-15 Support Services UsedOriginal Plan Data Centre and web hosting Lab Services; Hire student through HKSTP internship program Training organised by SPARK Utilisation of services offered by HKSTP, or assistance that may be required by the Applicant in specific areas. E.g. Lab services (specific labs in Hong Kong Science Park), talent sourcing, business development, fund raising, exhibition, press release, product launch, professional services (legal & accounting), university collaboration…etc. Milestone Summary Example (The above is an example, please complete with your own information.)

18. Cash Flow Summary Cash Flow Status (HK$) Original Plan Milestone Period (month)0-34-910-15 Opening Cash Additional Funding* Sales Revenue Total Cash In Cash Out Net Balance * Types of Funding includes: Director Loan, External Investment, Government/Public Fund and Debt Financing

19. Cash Flow Summary Example Cash Flow Status (HK$) Original Plan Milestone Period (month)0-34-910-15 Opening Cash 50,0000 Additional Funding* 100,000 500,000 (SERAP) 700,000 (Angel Investor) Sales Revenue 100,000200,000500,000 Total Cash In 200,000700,0001,200,000 Cash Out 250,000650,000600,000 Net Balance 050,000650,000 * Types of Funding includes: Director Loan, External Investment, Government/Public Fund and Debt Financing (The above is an example, please complete with your own information.)

20. Management Team The founding team members (CV in brief, highlighting academic/work experience, why you will be able to develop and sell your product/services. You can also highlight additional staff, shareholders and business partners who you many have to complement your current team) Other investors who you now have, if applicable

21. Incu-App Programme Added Value How HKSTP Incu-App Programme can help?

22. Portfolio (Optional) Your capability in research, product design and development for the applying project/product may be demonstrated by your previous experience and achievement. Your experience and achievement may be acquired through entrepreneurship, hobby and interest, or work career.