1. Google Analytics & Webmaster Tools Enter the Google

2. The Problem  Marketing standpoint:  The Internet has given consumers access to unlimited information.  Mobile allows consumers to be connected 24x7.  Consumers now have more power than ever.  Web development standpoint:  Cloud computing provides cheap, practically infinite computing power.  Marketing standpoint:  The Internet has given consumers access to unlimited information.  Mobile allows consumers to be connected 24x7.  Consumers now have more power than ever.  Web development standpoint:  Cloud computing provides cheap, practically infinite computing power.

3. What does this mean for businesses?  Through digital analytics, businesses can know how well they are performing based on their customer engagement.  Google Analytics can track mobile apps, cloud connected point-of-sale systems, CRM systems, video game consoles, and even home appliances.  Through digital analytics, businesses can know how well they are performing based on their customer engagement.  Google Analytics can track mobile apps, cloud connected point-of-sale systems, CRM systems, video game consoles, and even home appliances.

4. But it’s better to show than tell  Demo Measurement Plan: 1. Business Objective: Help people find trees at WWU 2. Identify Strategies & Tactics: Improve engagement on our website. 3. Choose Metrics: Pages/Session, bounce rate 4. Choose Segments: Device, geography, customer type, date/time 5.Choose Targets  Google Analytics: https://analytics.google.com/ https://analytics.google.com/  Demo Measurement Plan: 1. Business Objective: Help people find trees at WWU 2. Identify Strategies & Tactics: Improve engagement on our website. 3. Choose Metrics: Pages/Session, bounce rate 4. Choose Segments: Device, geography, customer type, date/time 5.Choose Targets  Google Analytics: https://analytics.google.com/ https://analytics.google.com/

5. What does the data say?  Data can be the driver for the continual improvement process for your business.  Aggregated data helps you understand overall behavioral trends.  Stages: 1.Measurement 2.Report 3.Analysis 4.Test 5.Improve  Data can be the driver for the continual improvement process for your business.  Aggregated data helps you understand overall behavioral trends.  Stages: 1.Measurement 2.Report 3.Analysis 4.Test 5.Improve

6. How does Google Analytics gets its data?

7. B.A.: Before Analysis If a tree falls in the forest and no one with a smart phone’s there to record it….  Analysis of a null set.  Why am I not showing up on Google?  No, really: why?  If you build it…  Analysis of a null set.  Why am I not showing up on Google?  No, really: why?  If you build it…

8. Webmaster Tools Master the Web. With Tools.  Not WebMaster Tools  Submit your site for indexing.  GO-Ogle Goggles. See the world as Google sees it.  Fetch as Google. Data Highlighter.  View connections (External & Internal) & Keywords  Not WebMaster Tools  Submit your site for indexing.  GO-Ogle Goggles. See the world as Google sees it.  Fetch as Google. Data Highlighter.  View connections (External & Internal) & Keywords Search Console Consoling… searches? Search Console Consoling… searches?

9. After I say start… I didn’t say go yet!  Improve ranking and presentation  Dress to impress. Always aim for first.  Why?  Optimization!  BYOS : Build Your Own Snippet  SEO, Keywords, Connections, Mobile Usability, AMP  Improve ranking and presentation  Dress to impress. Always aim for first.  Why?  Optimization!  BYOS : Build Your Own Snippet  SEO, Keywords, Connections, Mobile Usability, AMP

10. Sample Drop-In Code { "@context" : "http://schema.org", "@type" : "Organization", "name" : "Your Organization Name", "url" : "http://www.your-site.com", "sameAs" : [ "http://www.facebook.com/your-profile", "http://www.twitter.com/yourProfile", "http://plus.google.com/your_profile" ] } { "@context" : "http://schema.org", "@type" : "Person", "name" : "your name", "url" : "http://www.your-site.com", "sameAs" : [ "http://www.facebook.com/your-profile", "http://instagram.com/yourProfile", "http://www.linkedin.com/in/yourprofile", "http://plus.google.com/your_profile" ] }

11. Watch the Monkey Dance! Look at it, I say! Look at it!  Search Console: https://www.google.com/webmasters/https://www.google.com/webmasters/  My Portfolio: http://bodinportfolio.azurewebsites.net/http://bodinportfolio.azurewebsites.net/  Search Console: https://www.google.com/webmasters/https://www.google.com/webmasters/  My Portfolio: http://bodinportfolio.azurewebsites.net/http://bodinportfolio.azurewebsites.net/

12. To Teach & Protect  Error-Checking  Hack-Checking  Helpful Hints  Page structure  Mobility compatibility  AMP  And more  Error-Checking  Hack-Checking  Helpful Hints  Page structure  Mobility compatibility  AMP  And more

13. Chaos Control If you get this reference, just smile and nod silently  By Default, Google pokes around everywhere  Tools of Control:  Sitemap  Robots.txt  But Beware  By Default, Google pokes around everywhere  Tools of Control:  Sitemap  Robots.txt  But Beware

14. Thank You Sorry, no autographs