1. Mobile Impact 201: Digital Content Strategies for Mobile June 5, 2014

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3. This webinar will be available on the TechSoup website along with past webinar presentations: www.techsoup.org/community/events- webinars www.techsoup.org/community/events- webinars You will receive a link to this presentation, material and links. Tweet us @TechSoup or using hashtag: #techsoup You Are Being Recorded…

4. Mobile Impact 201: Digital Content Strategies for Mobile With Amy Sample Ward, NTEN June 5, 2014

5. Presenters Assisting with chat: Ale Bezdikian, TechSoup Becky Wiegand Webinar Program Manager TechSoup Amy Sample Ward CEO NTEN

6. Introduction to TechSoup & Mobile Impact Series State of Mobile Mobile + Social Planning Trends to Consider Get Started Q&A Today’s Agenda:

7. TechSoup is a 501(c)(3) nonprofit with a clear focus: connecting fellow nonprofits, charities, public libraries, and foundations with tech products and services, plus learning resources to make informed decisions about technology. Who Is TechSoup?

8. Since 1987, TechSoup donation programs have served more than 210,000 charitable organizations. We’ve distributed more than 11 million software and hardware donations and enabled recipients to save more than US$3.75 billion in IT expenses in 60+ countries around the world. We reach more than 400,000 nonprofit, library, and philanthropy subscribers in the United States with our newsletters each year.

9. What’s New at TechSoup? Consulting Services Thinking about updating software, investing in new computers, or deploying a network or server? TechSoup now offers consulting services to help! QuickBooks 2014 Want more time in your day? Automate your bookkeeping by using QuickBooks. Windows 8.1 Support for Windows XP ends in April of 2014, so make sure you’re ready to upgrade.

11. Mobile Impact Sponsors

12. Mobile Impact Partners

13. Mobile Impact: Digital Content Strategies for Mobile Amy Sample Ward amy@nten.org

14. THE STATE OF MOBILE

15. AS OF JANUARY 2014: 90% of American adults have a mobile phone.

16. AS OF JANUARY 2014: 58% of American adults have a smartphone.

17. AS OF JANUARY 2014: 32% of American adults own an e-reader.

18. AS OF JANUARY 2014: 42% of American adults own a tablet.

19. DEVICE OWNERSHIP

20. ONLINE ACCESS

21. MOBILE ACTIVITY

22. DEVICES

23. ONLINE ACCESS

25. M+R AND NTEN RESEARCH

27. MOBILE + SOCIAL PLANNING

28. CONTENT REVIEW What content do you have to share? What types of content do you have? What type of engagement does it require? What channels have you tested it with?

30. CONTENT PLANNING

31. STEP 1: CONTENT Examples: Program or service updates/changes Staff announcements Advocacy messages Volunteer opportunities Fundraising / Donation asks Events

32. STEP 2: GOALS Examples: Increase visibility of the organization Increase participation Raise funds Build leadership Find sponsors or partners Recruit volunteers Build community

33. STEP 3: OUTLETS Examples: SMS Email newsletter Twitter Facebook LinkedIn Website Blog

34. CONTENT PLANNING TEMPLATE Get this template! http://bit.ly/DIYtemplate

35. PROGRAM REVIEW What programs make sense? Do you have programs that could be supported with more mobile engagement? What type of content does it require? What channels have you tested it with?

36. PROGRAM REVIEW

37. COMMUNICATIONS REVIEW What channels make sense together? What types of communications do you send out now? What actions are included? How could mobile support conversion?

38. TRENDS TO CONSIDER

39. TRENDS: PRIVACY

40. TRENDS: AUTOMATION

41. TRENDS: INTERNET OF THINGS

42. GET STARTED TODAY

43. FORMS & SIGN-UPS Make sign-ups or donations easy Only collect necessary details Include email and phone Consider how people find the forms

44. EMAIL TEMPLATES Make reading your messages easy Avoid two column message designs Test the inclusion of buttons instead of images Make calls to action short and easy to scan for

45. REVIEW YOUR ANALYTICS Understand what people are after Use Google Analytics to check device usage of your visitors Use GA visitor flow to chart which pages or content are of interest Set up campaigns to understand how people respond to your emails

46. CREATING A CULTURE OF TESTING How can you try new things & fail fast? Create space for conversation Encourage personal use of tech Let staff across your org test & try Implement standard process for suggesting new projects or proposing pilots

47. THANKS! NTEN.org SocialChangeAnytime.com @AmyRSWard @NTENorg amy@nten.org

48. BetterWorld Wireless Program Through TechSoup

49. The BetterWorld Wireless donation program at TechSoup provides access to discounted mobile services and devices to eligible nonprofit organizations, charities, and public libraries throughout the United States. Employees of eligible organizations, volunteers, and employees' family members can also participate in the BetterWorld Wireless program. BetterWorld Wireless

51. Q & A Please type your questions in the chat window. Continue the conversation in TechSoup’s Mobile and Wireless Community Forum: http://forums.techsoup.org/cs/community/f/13.aspx

52. 6/12: Getting Technology Donations Through TechSoup with me!Getting Technology Donations Through TechSoup 6/19: How to Raise More Money via Mobile with PayPal and Network for GoodHow to Raise More Money via Mobile 7/10: Mobile Tech for Offices and People with BetterWorld Wireless and UpSource MobileMobile Tech for Offices and People – Find these events and more at www.techsoup.org/community/events-webinars www.techsoup.org/community/events-webinars Upcoming Webinars

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