1. Ashley S. Reddell, OD Heart of America Contact Lens Society February 15, 2013 @ 5:30 pm

2.  Born & raised in Haysville, Kansas  Graduated from KU --- Rock Chalk!  Worked for an optometrist  Graduated from Southern College of Optometry in Memphis, TN  Worked for an optometrist  Completed residency in pediatrics  Visited offices all over the country  Joined 2 doctor private practice in Leavenworth, KS  Husband joined the practice 1 year later

3.  Understand how your practice can utilize social media to your advantage  Take home different campaign ideas for specific social media outlets  Take home tips for giving presentations in your community

4.  Facebook  Has come a long way for businesses Hours of operation Able to make appointments from Facebook Check-in specials Call directly from page with a click of a button from your smart phone  More important than your website People don’t hang out on websites anymore Need to have one, and must look updated, but not be as much bang for your buck as it used to be

5.  Twitter  Allows more interaction with other like minded professionals through re-tweeting  Re-tweet messages from the American Optometric Association and any other organizations the office is part of  Short & sweet updates about your office  Link to your Facebook page so that posts automatically cross over  Follow health, parent, local organizations

6.  Four Square  All about WHERE you are. Patients can ‘check- in’ at your office letting the world know you are where they receive care.  The Mayor of a place is the person who has checked in there the most. Can have a contest to become the Mayor or overthrow the Mayor.  Most people have linked to Facebook so check-ins show up there as well.  Offer a check-in special

7.  Pinterest  A virtual pinboard  Allows you to organize your likes and interests, posting photos, videos, and other items to your pinboard  Can surf other people’s pinboards to get ideas for recipes, crafts, decorating, etc.  Use for office ideas  See what other offices are doing  Make boards: eyeglasses, sunwear, cool optical stuff, eyes, words of wisdom, staff recipes

8.  Linked In  World’s largest professional network  Used to post resumes, make professional connections, and hire  Can make a business page but must have emails linked to your domain (exp. Must be doctor@familyeyecare.com, can not be doctor@yahoo.com) doctor@familyeyecare.com doctor@yahoo.com  Have a complete business profile, but don’t spend a lot of time.

9.  Instagram  Your life in pictures  Can connect to Facebook  Takes great pictures with cool effects  Biggest amongst college students  Not absolutely necessary for business at this point

10.  Google  Recently helped out small business by giving priority to local searches.  Most important thing is to fill in the information on your local page.  Delete duplicates. Google doesn’t like that and will move you down the list.  Complete your GooglePlus profile with pictures, videos, and office information.

11.  Yelp!  Reviews! Reviews! Reviews!  A few good reviews can go a long way in improving your search result listing  How are your patients grading you now?? Need a system in place  Respond to any negative reviews  65% of people on Yelp are college grade or higher  64% of people on Yelp make over $100K per year  Programs available to help DemandForce, Websystems3, etc.

12.  Blog  Can set up for free at wordpress.com  Doctor writes articles AOA has list of pertinent monthly events (i.e. Glaucoma awareness month, Eye safety month, Childrens vision and learning month, etc.)  Staff writes articles  Recipe of the month  Staff Spotlight of the Month Q & A about how long they’ve been in the office What their role is at the office There favorite part of their job Info on family and hobbies

13.  YouTube  Over 4 billions videos are viewed a day  Create an office video that can be used on Facebook and your website Professional Homemade  Animoto See example

14.  Assign a social media coordinator  Should not be doctor’s time  Must be someone with good judgment  Content should be a mix of information & fun stuff  Pictures of the staff (tagged)  Pictures outside the office Staff at a concert Doctor with his grandson at the lake  Show off your involvement in the community

15.  Content (cont.)  Eye fact of the week  Staff birthdays  Pics of patients in their new glasses (media release form)  Blog articles  AllAboutVision.com  Events  Spotlight Patient of the Month/Week

16.  Campaign ideas  Ugly glasses contest Win a glasses makeover  Eye question of the week First person to answer in the comments gets a prize or discount  Halloween costume contest Best costume with glasses wins a prize  Promote trunk shows  Link your accounts to Facebook  Cross promote with local business

17.  Do not leave your profile half full  Fill in all information  Load tons of pictures  Do not make a profile and then ignore it for months  Concentrate on Facebook & link the other accounts to that  Do not start an account if you won’t be able to do it right

18.  Do not run fruitless campaigns  If no one is responding to your campaign, change it  Do not ignore how much staff time is being used  If spending a lot of staff time and not getting a lot of new ‘likes’ then need to make a change

19.  Community Presentations  AOA Be Wise About Your Eyes Video Coloring Books Staple card to inside  Lions Club, Rotary, Kiwanis  Local Paper Write an article  Contact local school systems Nurse training Inservices

20.  Contact info….email is best!  Ashley.reddell@yahoo.com